Local SEO is the best way for the franchise to reach local customers as well as boost traffic to both a physical storefront and site. But there are many things that you need to consider for creating an effective local SEO strategy for franchises. So don’t you want to know 6 local SEO strategies for franchises’s success?
Local SEO is important to smaller businesses that run on a regional level. While national-level SEO concentrates on ranking in searches across the country, local SEO prioritizes appearing on a search engine in a particular location. This plan depends on marketing your products and services and brands to local leads and customers as well.
Listed below are some local SEO strategies or say a proper guide to SEO that will help your franchise to become successful.
Top 6 Local SEO Strategies for Successful Franchises
1. Structure Your Listings Accordingly
Listing your business in online listings such as Google My Business increases your online presence as well as visibility to customers. As a franchise, you may utilize uniform titles on your Google My Business. For instance, Italian foods are on all listings, but the phone number and information are different. Some franchises could mention the name of a city on the business listings. For instance, Perilin Italian foods. It may improve the visibility for keyword searches that involve location names.
However, the use of location in your business listing is not essential. Google asks businesses to mention their actual name, whether they are franchises or not. Here, budget-friendly local SEO services can guide you well.
2. Optimize And Properly Categorize Your Page
First, optimizing your local pages clearly means uploading a great number of good quality photos, mentioning your hours of operation, and listing the services provided. Second, categorizing your business appropriately is actually the most essential step to optimize local search.
Many local search engines provide you the capability to place your business into 2-5 categories to assist them to know what your business does. As per professionals, search engines will not present a business that is not categorized or even mist-categorized for a specific set of keywords.
3. Build a Local Backlink Portfolio
The more authoritative, credible sites linking back to your own, the better for your SEO. In terms of local SEO, the key is to get links from other businesses and sites. This might involve associations, chambers of local media, and commerce. A strong local backlink portfolio signals to Google that your business is worth mentioning in SERPs. Here, you can take the help of a trustworthy link building company California.
4. List Your Different Locations in Google Maps
The convenient way to get a storefront today is to search for it on Google. The search engine offers a map of options and lets users get GPS directions to the one they select within few clicks.
If your locations do not yet appear in Google’s map results, you have to register them using Google My Business. Registering for Google My Business is convenient- just visit their site and follow the step-by-step instructions. After you have developed an account, your storefront will be visible on Google Maps making it convenient for users to get different locations in search engines and convenient to get directions.
5. Optimize Your Website for Mobile
A 2021 study that looked at mobile vs desktop trends found that the shift to mobile is occurring faster than it’s expected. Mobile visits to sites grew from 57% in 2020 to 63% in 2021, and the entire visits to sites from desktops shrunk from 43% in 2020 to just 37% in 2021. Another 2021 study determined that traffic from local searches can be mainly lucrative, with a remarkable 75% of all mobile searches that exhibit local intent genuinely producing in-store, offline visits within 24 hours.
This shows that you have to optimize your site for mobile to be successful in local SEO. This will also majorly improve google rankings.
6. Optimize Website Content For Local Keywords
Keyword research will show the competition for local keywords. Think “a restaurant in South Loop rather than a Chicago pizza restaurant. Once you have a list of keywords you would like to aim, work them into title tags, meta descriptions, and many other SEO aspects on your site to increase visibility.
SEO changes massively. You never know when Google will introduce new features on a search engine for local searches, but you can count on these changes going on. That is why it is important to always stay on top of local SEO.
By implementing these strategies, you will make sure that your business does not just take benefit of local searches but also has a great foundation when new SEO trends 2021 are introduced.
LinkBuildingCorp can assist you to execute, create and measure an SEO plan for your franchise or local business that works. We have the content creation capabilities, technical skills, and online web management plans that can assist you to achieve higher rankings in SERPs and gain more customers and leads.
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