Do you need advanced guide of best off-page SEO techniques that probably bring quality results? If you understand even a bit of SEO, then you must know that off-page SEO is one of the most important ranking signals for the search engines.
If you browse the internet, you would find numbers of offpage SEO techniques but, they all do not really work effectively. Every year, Google updates its algorithm over 600 times, resulting in the need to adopt new tactics.
Off-Page SEO Techniques That No Longer Survive Today
Using unfruitful off-page SEO tactics for ranking or backlinking is just a waste of time. This is because Google always put one on the top, which works as per its updated algorithms and guidelines for enhanced user experience. If you don’t know what are the outdated craps, then have a look at techniques you should stop using for off-page SEO.
♦ Local or Business Listings with uncertain future scope
♦ Classified Ads
♦ Link Exchange if you are scratching the back of malicious, low-quality or spammy site
♦ Cross Linking as it would not provide the business value
♦ Web 2.0
♦ Obtrusive Keyword Optimization
These tactics were used before 2018 by SEO experts and gurus. But, nowadays these do not hold the much importance because there are many cases, when a website got penalised due to gaining poor quality link juice through these strategies. So, be careful.
10 Best Off-Page SEO Strategies And Beyond
One of the main reasons, why companies or individuals want top rank on search engine result pages, is to drive more value for their brand and business. You can make this possible by using effective off-page SEO techniques that really work and beyond in terms of increased ranking, boosted traffic, and generating leads.
1. Guest Post
Guest posting is never-ending technique, that holds the great significance for improving audience relationship, link building, creating brand awareness, and authority. It is a practice of posting a content on a blog of another person or a company as a guest. Find proven guest post opportunities that offer genuinely useful results.
2. Social Media Engagement
Social media channels such as Facebook, Twitter, and Instagram are great platform for brand awareness and promos. Among 4+ billion internet users, about 3.1 billion are connected to these networking sites. Hence, remaining active on these sites is essential to reach niche-oriented audience.
3. Questions & Answers
People often search for helpful answers on the internet almost everyday. You can use this opportunity to drive both traffic and links. There are many question & answer websites from where you can get massive traffic. Some of them are listed below –
✓ Yahoo! Answers
✓ Blurt It
✓ Anybody Out There
✓ Answer Bank
✓ Ask Me Help Desk
Search your niche relevant questions on high-authority sites and give the best answer possible along with including your website link in any section to improve website visibility.
Do you know that posting over 16 content monthly can generate about 3.5 times more traffic and 4.5 times more leads? Effective blog post writing helps in giving users some solid reasons to come back to your site or a blog, thereby increasing traffic by large difference. Companies are earning ton of money and gaining a significant business growth through blogging, which is considered a king of off-page SEO.
5. Profile Creation
Creating business profile on high authoritative sites with your website URL is an ideal way to get high quality and beneficial backlinks for free. It is the best way to provide readers with the basic but important information of your business and its offerings. Some popular dofollow profile creation sites include Vimeo, Pinterest, Quora, Myspace, Typepad, CreateSpace, The Verge, Qualtrics, and Gameinformer.
6. Webinars & Podcasts
Podcast is a blend of 2 words – pod and broadcast. It is usually a audio recordings of a communication between a guest speaker and host conducted over a specific topic. According to research report, there are more than 85% of people listen to most of the podcasts. Hence, if there is any way that would quickly connect you with the target audience, it would surely be a podcast.
Like podcast, the term webinar is also made from two words – web and seminar. It is a practice of conducting online presentation in a real time. Just like normal seminars, webinars are also attended by large number of invited audience. Live webinar is another way that can help you connect with audience, influence them, and develop strong relationship by sharing quality information in real time.
Best Sites To Host Podcast – SoundCloud, Archive.org, Amazon S3, Libsyn, PodBean, Podcast Garden, Blubrry, PodcastWesbites, Blast Pod.
Best Webinar Platforms – GoToWebinar, Livestorm, Zoom, EverWebinar, Zoho Webinars, WebEx, ClickMeeting, GetResponse, Demio, Webinars OnAir.
Important Tip: Tuesday morning is the best time to host live webinars.
7. Social Bookmarking
Sharing published content on important social bookmarking sites such as delicious, stumbleupon, etc is the best off-page tactic to get free backlinks.
Top Social Bookmarking Sites – Pinterest, Scoop It, Reddit, Tumblr, Folkd, Dribble, Pocket, Delicious, Stumpleupon, Digg, Medium.
8. Forums & Blog Commenting
Participating in forums and blog commenting relevant to your niche is the easiest way to earn backlinks and referral traffic. But, don’t spam.
High Traffic Free Forum Submission Sites – Metacafe, Brightcove, 360daily, Flickr, Myspace, AddThis, The Joomla! Forum, Buzznet, SiteGround, WordReference.
9. Visual Marketing
It is the 2nd most marketing strategies used by digital marketers globally. Research proved that about 84% of communication in 2018 was visual-based. Around 79% of the online traffic was obtained through video content by 2018. More than thousands of hours of videos and 2+ billion images are uploaded per day.
10. Link Baiting
This is an easier method to increase inbound links, create brand awareness in niche market, and business growth by creating shareable content and linkable resources. Facebook with 2.20+ billion active users is the ultimate platform to share evergreen content. Quality content you can target includes reviews, case studies, infographics, facts & figures, how-to’s, events, freebies, e-books, stats, whitepapers, and compelling videos.
Recent algorithm updates ensure that quality, evergreen and authentic content always get good search rankings and receive substantial online traffic. So, combine these off-page SEO techniques with effective content marketing strategies to end up generating more traffic, leads, sales, and revenue.
Never miss a story..!!
Grab the Latest Human Resource jobs, News, Tips, Updates & Trends..!!
Want to share your thoughts with our readers? Learn how to become a contributing author