What is Google Helpful Content Update? A Complete Guide and Recovery Tips


Google always rewards more useful and relevant content that is written to help users. With Google Helpful Content Update, the focus is to downgrade websites with poor content and promote more helpful websites designed for a better experience.

Content is always considered to fulfill the purpose of ranking in search engines.

Google doesn’t appreciate this practice and search engines will work on bringing updates to improve user experience. Google Helpful Content Update is to ensure the searchers don’t get frustrated and land on the right web pages to get desired content.

Since when the update has come into play many successful SEO solutions are improving the content and making it useful.

This is to provide the best content to the audience and attain a better rank in the Google SERP results.

Google Helpful Content Update is bringing the best results and let’s know more about it.

Here we will read:

1- What is Google Helpful Content Update?
2- What Makes Helpful Content Update Important?
3- How Does Google Helpful Content Update Work?
4- What To Do With Unhelpful Content?
5- How Can You Prepare Yourself For Google Helpful Content Update?

What Is Google’s Helpful Content Update?

Google announced on August 18, 2022, about the Helpful Content Update and modifications started to roll out on August 25, 2022.

This update is the fifth Google algorithm update of 2022 and those who understand what is Google SEO are putting in serious efforts.

The update is to target low-quality content marketing which is not allowing searching to get the best results online.

This update majorly attacks websites that lack expertise, authoritativeness, or trustworthiness.

To implement the new update, Google running a site-wide ranking signal that is classifying the websites with unhelpful content and taking away their rank.

What Makes Helpful Content Update Important?

The target content written for search engines is to provide the best user experience.

Google’s effort is to reduce low-quality content and make it easier to find relevant content. The only one to get benefits with this is the one that is authentic and useful in search.

Earlier, if search engines put your article rank high with the help of trustworthy link building experts, you will get a lot of search traffic.

But now, if it doesn’t answer the user’s question, and leaves them to switch to the next page, this will be largely noticed.

Google’s classifier determines your website and checks the amount of unhelpful content your website has. It doesn’t matter if your website also has helpful content but the classification affects all the content on your website.

Google encourages creators to prioritize the content so that websites focus more on quality results that meet user expectations.

If this update doesn’t negatively affect your website yet, still it is best to take action to improve or remove unhelpful content.

How Does Google Helpful Content Update Work?

This update highly focuses on your content. So, the major goal of the latest SEO trends with this update is to boost search engine traffic.

So, this work in favor of writing high-value, helpful and valuable content. The content that satisfies the needs of the good content will jump up in the ranking.  

There is no doubt in saying that Helpful Content Update is insisting content creators focus on quality and user experience.

It’s an automated process and this will find away any unhelpful content and will send a negative signal to the search engine algorithm. So, you need to be highly careful and work on creating the best content.

What To Do With Unhelpful Content?

The way you can handle the unhelpful content is either by working on improving the unhelpful content by making perform an in-depth analysis of each piece.

When you get with an expert who know how to do SEO well, will help you in reusing the content and make it more valuable by all means.

Making your content valuable will help you to keep it to boost your website’s search rankings. Given below are the ways to improve unhelpful content:

● Providing in-depth knowledge of the topic
● Getting assistance from expertise
● Aligning your content with the website niche

If the content is not worthy to get added, then remove the unhelpful content from your website.

You cannot ignore this as Google constantly searches for unhelpful content and if your unhelpful content appears in future search results, you will not be happy with the reaction of Google. If you don’t see the content worth reusing, then it’s better to bring down the content.

How Can You Prepare Yourself For Google Helpful Content Update?

Earlier many websites were focused on producing lots of content to show up in top positions.

You cannot be there by sacrificing quality, readability, and substance in the process.

If you are choosing urgent SEO for beginners solutions, here are some ways how they can help you to prepare yourself for the update:

1- Understand your audience

When you are creating content, it is very crucial to first understand your audience.

Before you implement any SEO solutions, there is a need to understand the audience and design your strategies and make the content that is useful for the audience.

Know what audience need and how you can give it to them. This approach will help you to perform well online and survive this Google update.

2- Avoid Scaled Content Strategies

The biggest battles arise due to scaled content, especially for those who consider going with error-free link building solutions.

For most of the link-building expert and content creators, it makes a ton of sense to think about top ways to naturally scale the content and make it bring more backlinks and conversions.

The idea of scaled content is a huge threat and now Google is more focused on changing the top-ranking results that have poorly written articles.

3- Take Action On Unhelpful Content

Recent Helpful Content Update evaluates if your domain has too much unhelpful content for users.

If so, that could mean that even your organic visibility for useful content may suffer too. So, it is better to remove o correct the unhelpful content.

With this, implementing the best SEO strategies will work great to improve rankings.

4- Keep Your Content Aligned

The major growth of link-building has been seen in the past decade which has been phenomenal.

But it is best to know the reason why hire backlinks if your content is not helpful to the viewers.

Google’s helpful content update has a major focus on improving your content and getting backlinks to assure the best rank online.

This has resulted in a lot while providing great expansion and working in a way that is safe according to Google.


Google Helpful Content Update is a big update that has brought a huge shakeup to the website that is working on content just to rank online.

After this update, content creators will work to identify their content and work to improve the content and make it more people-centric to provide the best user experience.

Google provides a tremendous opportunity to help to serve the audience in the best way and for this, you have to work more on creating the best content.

To create an optimized content to influence search engines, contact us at +91-9205356986 or mail us at info@linkbuildingcorp.com.

Never miss a story..!!

Grab the Latest link building, seo, content News, Tips, Updates & Trends..!!


Want to Level Up your SEO Skills? then must read Learn SEO for Beginners & Google Algorithm Updates