A key driver of website traffic today is organic search, particularly in higher education (and healthcare). Your visitors’ journeys now revolve around Google, which dominates all search engines.
University and college marketing departments must invest in improving their organic search rankings if they are to remain competitive, as well as to ensure their audiences can access the web content they need at the time they need it.
With affordable SEO Packages and with the help of SEO experts you can optimize your site but also using these simple hacks, you can improve your search rankings organically.
Key points to be followed are below :
1. Higher ED SEO tactics
2. Reliable SEO Solutions and Organic Search report in Google Analytics
3. Google Trends
4. Interrogative words research
5. Competitor insightsUtilize your competitors’ weaknesses
6. Google Analytics
7. Analyzing and auditing your site on a technical level
Higher ED SEO Tactics
Discover what your college’s students are searching for through Google search recommendations.
Does SEO really work? Yes, SEO can do wonders for your website ranking. To keep a track on the search history, you need to use the incognito mode.
Once you have compiled a list of the most searched terms, ensure that these pages are relevant and up-to-date.
First impressions are becoming increasingly important as the competition for user attention increases.
You will be more likely to attract prospective students to your school’s site if it has a good design that makes them want to return.
Reliable SEO Solutions and Organic Search report in Google Analytics
According to Google Analytics or Google Search Console, your site receives only a small number of organic search keywords.
In order to gain a better understanding of what your visitors are searching for on your website, you should make use of your internal search results in order to inform content and architecture decisions.
For higher education, your keywords experience a high degree of seasonality, so it’s important to understand which powerful SEO trends will drive traffic to your site.
It is possible to get useful information about what your prospective students are searching for, when they are searching, and where they are searching from if you use Google Trends.
Additionally, you can use Google Trends to identify “Breakout” keywords – those with a search volume increase greater than 5,000%.
Interrogative Words Research
The natural language search is increasingly used by searchers to gain information.
These questions tend to be transactional in nature thanks to voice search (thanks, Google, Siri, and Alexa).
Researching what questions students, staff, faculty, and alumni might search for on Google can help.
Organize an internal brainstorming session. Moreover, it can also be used as an effective small business SEO solution.
Using aggregation tools like Answer the Public, you can find common questions about your brand and programs.
New content opportunities can also be found here.
Any successful SEO for higher education strategy must take into consideration competitive research as a key aspect.
Analyzing the keyword strategy of your competitors can help you improve your own keyword strategy, as your competitors may be ranking for keywords that you should be ranking for.
If you acknowledge local SEO checklists, you can gain an understanding of what keywords your competitors are ranking for, how much traffic they are driving to their sites, and what strategies you can implement in your own SEO plan.
It is important for your school’s website to be visible on the SERPs when prospective students look for things like “best law school” or “where to get your MBA online”.
Having broken links will not only have a negative impact on your organic search result, but it will also have a detrimental effect on your users as well.
If you regularly monitor attempted page views of broken links, you will be able to quickly set up redirects to avoid this interruption of the user path and prevent a cancellation of your website.
You need to keep an insight into how to increase website traffic.
Also Creating an effective 404 page is one of the most important parts of your website.
Analyzing and Auditing your Site on a Technical Level
In order to improve the performance of your higher education website, the first step may be the least exciting, but it could be the most important.
If you are to perform a technical analysis, you are going to look for technical errors that have a negative impact on the ranking of your site in search results for relevant search terms by the search engines.
Take a look at your technical SEO audit checklist first.
You may not be able to function properly if your website contains technical errors, and you may be penalized if it does not appear at the top of search engine results.
A technical SEO audit should include the following items:
● Pages with 404 errors
● Low-word count pages
● Meta titles and descriptions that are missing, duplicated, or too long
● Duplicate content on pages
● Links that are broken
● Alt text and titles are missing from images
● Performance of the website
A successful SEO strategy requires constant monitoring.
It is common knowledge that SEO can sometimes feel like a moving target – according to reports, Google regularly makes nine updates to its search algorithm on a daily basis.
Quite a few changes have been made in such a short amount of time!
It’s not necessary to become an expert overnight, so don’t worry – you won’t need any experience.
You should consider hiring dedicated SEO experts and you’ll see your SEO for higher education efforts begin to pay off.