The reason why you need to learn advanced link building tactics is as same as needing to eat healthily. You need to thrive instead of just being there.
Search engine marketing is a very competitive sector. Even a slight edge can propel you far ahead. Link building has been a tried and true method for rising in search engine ranking.
However, with Google deploying updates left and right, even your most valuable backlink today can become useless tomorrow.
You need to have tactics in your link building campaign that will survive the test of time. Pros know how to effectively generate high-quality inbound links to their sites. Their link building strategy is filled with long-term, advanced methods.
The only way you can keep up with them is to become a pro yourself. Adopting the following advanced link building tactics and perfecting them should be your primary concern.
1. Target Competitor Backlinks
A sure-fire way to create links back to your website is through guest posts. But finding the right sites for backlinks can be troublesome for beginners. They become lost in the vast sea of web pages and reach out to random sites.
This is the wrong approach. Employing such tactics usually result in low-authority backlinks. The right way to go is to find out where your competitors are posting. Of course, you must have your own checklist for selecting a website.
Most pros use the RLR approach to find sources for competitors’ backlinks. It is a staple in their advance link building tactic. The RLR stands for-
R = Research
L = Learn
The first thing you need to do is find out who is at the top, who has the most number of high-authority links. You can do this with the help of a Google search, simply Google your main keywords.
Second, conduct in-depth analysis. Find out where they are getting their backlinks, the quality of the links, what are their strategies etc.
This will serve you in several ways:
• Type of content that attracts backlinks
• Which strategy is effective
• The route your competitors took to rise in Google searches
• Deeper knowledge about the industry
And finally, create blog posts and articles that can be used to create backlinks. Logic dictates that your competitors backlink sources will accept your articles if you provide great contents.
2. Dead Link Building
Broken or dead link building is an old school advanced link building tactics. Since Google prohibited many common link building techniques, this method has seen a rise.
The principle is simple. Find pages with dead or broken links, Reach out to them, Create great article or content and submit.
Voila! Instant backlink!
Of course, this is a bit more complex than it sounds. Hence, it is an advanced link building tactics.
The first condition of dead link building is finding high-authority sites with that are relevant to you. Wikipedia is a great source.
You can use either Google or other tools to search for relevant dead links and organize a list. Many amazing tools have automated the process to save a bunch of time.
Analyse the entire domain and determine how well it fits with your niche. Also, determine whether you can mould an existing content or create a new content to fix it.
The next and most crucial step is to reach out to them.
You need to give the owner a reason to choose you for fixing their links. Make a powerful case instead of choosing generic email. There are several approaches you can take. Mix and match until you find the most effective one.
If they are impressed by you and provide an opportunity to replace the link, now’s the time for action. Try to create content as close as possible to the previous one and improve upon it.
A good practice to get a better idea of the previous article is to use the Wayback Machine. It shows the last indexed version of web pages.
3. Create Infographics
Infographics are one of the most effective ways to go viral and create linking points. This includes both social media and relevant websites. Instead of using anchor texts, you can embed code for the infographic to generate backlinks as they are shared.
Before creating an infographic, you need to find out what is already out there. As always, you can use relevant keywords to find infographic related to your niche. There are also communities where you can get a better idea.
You can start by going through Pinterest, Visual.ly and Reddit. Next, select a topic that hasn’t been greatly covered yet and delve deep into data collection. Make sure to compile data that are interesting and will benefit the reader.
An outstanding design is a must for this type of content. If you don’t have the proper skills then hire a professional designer. It needs to be eye-catching. There are also several templates online if you’re short on budget.
Lastly, create an embed code and start sharing on every medium.
4. Landing .edu and .gov links
Unless you are a pro, there’s a good chance you never paid a second thought to get .edu or .gov backlink. That is a mistake. They have all the marks of a great backlink source; trust, age and DA.
Landing these links without being spam-y is a challenge to some. But if done properly, this can be highly effective for your advanced link building tactics.
Resource page linking is a great way to land .edu and .gov links. They are there for linking to other sites. The end goal of such sites is to create a single location which helps people find answers.
Also, if you have a physical store, getting a .edu backlink is easy. Their resource page will include your link to help students navigate. So a win-win situation for all.
One thing to keep in mind, the number of .edu and .gov sites is limited. You need to maximize your opportunity.
5. Expert Roundup
A rather quick and easy way to get backlinks is through expert roundups. They work amazingly well in terms of both relationship building and link building. It is a simple process.
You start by coming up with a question. For example, ‘what’s your favourite tool for prototyping?’ The topic needs to be related to your niche.
Next, you need to find industry experts and influencers. Create a solid list and reach out to them with the question. Make sure your email is short and to the point. Mention that you’ll be providing a backlink to them and promote them.
After you’ve collected several answers, it’s time to organize them into a neat little package.
Don’t forget to share the content and link them to it. This will notify the experts and they’ll share it on their network. You can also send a follow-up mail to keep in touch.
And if you build enough goodwill with them, they might even contribute to your site.
Search engine optimization and link building are the two most important rank factors in SERP.
And no matter how much Google tries to convince that a great article will organically create quality links, adopting advanced link building tactics is essential.
Therefore, now’s the time to employ these tactics into your strategy and become a pro yourself.
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