Local SEO strategies include link building, which can help improve ranking for brick-and-mortar businesses and service area businesses alike.
Your greatest challenge will also be finding high-quality and relevant links for local SEO.
Our goal here is to provide you with all kinds of useful tips for identifying prospects, putting tools to work, and finding greater success with link building outreach.
1. Local link building: What is it?
2. 8 Tactics for building local links
You’ll need to do some outreach and hands-on work to build local backlinks, but the benefits your business can reap are worth it!
Local link building: What is it?
Building local links to a business website involves building contextual and/or local links. In order to rank better for local searches and in relevant map packs, the site needs to drive traffic and users. This can be done with the help of reliable small business SEO solutions.
8 Tactics for building local links
This guide will explain the different types of local link building tactics available for businesses. Let’s check out how you can build local links right now:
#1 Nominate your business for local awards
You can also participate in local competitions in addition to blogging about established and relevant local businesses.
To find upcoming local competitions and events in your niche, all you need to do is find the ways to build links. Get involved in relevant events!
In what ways does this help? On average, organizers list you as a ‘participant’ on their website. They also link to your website.
It is even possible for magazines and online publications to compile high visibility lists such as ‘The Top 10 Digital Marketing Agencies In New Delhi’ based on such listings.
As a best case scenario, you win the contest and make the front page, establishing your domain authority locally by adding several high quality, powerful backlinks for seo.
#2 Website Local Resource Page
Are you familiar with local resource pages? There is an entire page that acts as a guide and lists the best local businesses and libraries in a specific area.
Linking out to their business is the best tactic for asking for a backlink.
You should ask for a favor in return for the time you invested in creating your resource page. A key part of this effective link building technique is reaching out to the business you linked to and requesting they mention you on their site.
#3 Check for online mentions
Several other businesses and publications might have already mentioned your business. However, many site owners don’t link back to your website, so you can’t benefit from these mentions.
The various social channels that exist today enable you to track your brand mentions with tools such as Google Alerts or Mention.
First know how to evaluate link quality then use these tools to allow you to keep track of all the conversation around your brand.
Get in touch with the business/owner that has mentioned your brand and ask them to link back to your site. It’s done! Boost local SEO visibility with another local backlink.
#4 Review Sites – Get Featured
The majority of cities, towns, and suburbs have review sites that inform and educate people about local businesses and venues.
In addition to reviews, these sites compile lists of the top digital marketing agencies in different niches and industries. Learn and do follow link building guide for getting featured.
When it comes to SERP rankings, local and niche mentions are very important. In order to rank higher, you need to make sure your NAP (name, address, phone number) on your website and Google listings appear the same.
As your business receives more local links, you will gain more SEO authority. Make sure to get listed on your local review sites – with backlinks, it’s always ‘the more, the merrier’
#5 Attract local traffic with a useful tool
Take major benefits of link building by knowing the key to building a useful tool for remembering that you are doing this for local link-building, so it must be local.
There is no need for it to be highly technical. Instead, it can be shaped into something that is of value to locals. Any topic could be discussed – from local accidents to native pests and insects that inhabit the area.
In order to reach your intended audience, you must build the tool first followed by link building strategies. It may even be possible to gain some links from wikis through the development of such a tool.
#6 Links to reverse images
It is imperative to have high quality website images considering how visual cues influence consumers in general.
Wait until your free resources have been accessed after uploading them across multiple platforms. Search for websites that use images using Google’s image search after some time.
Understand the importance of link building. It is essential to contact the site immediately if you find images that are not linking back to your site, or do not have proper attribution. Copyright protects your images, so be sure to ask for attribution from the owners.
A big advantage of having your image picked up by a high authority site is the right to claim attribution. Don’t bother with backlinking to a site that’s not worth getting a link from.
#7 Get your local blogs noticed
Find out how does link building matter? Promotion on the right forums can make a local blog very successful, if it contains useful and hyper-local content.
The key to the success of this tactic is choosing the right platform for marketing and promoting your content.
For such hyperlocal and relevant content, local blogging forums, Reddit subthreads, city pages, etc., are the best sites for promoting such blogs.
You must make sure that your content is valuable for local audiences and not sales-oriented. The more self-promotional you come across, the more likely you are to get called out and tarnished by users. Know is Link Building Important for Business?
Knowing this is crucial to the growth of your business.
#8 Engage local influencers
This tactic involves creating content that combines the expertise of local influencers and leaders with yours. To gain increased traction and exposure for your content, you can leverage their pull and influence on the community.
You can do this with the help of relevant content writing solutions. Obtain the opinions and ideas of local influencers on a local topic. As their exposure will also increase, this shouldn’t be difficult.
You can ask these influencers to promote your post on their social media channels and websites after you complete it.
As a result? It has more chances of gaining backlinks if it has local prominence, social signals, and social signals.
Obtaining backlinks on a regular basis is achieved by contacting a wide range of local influencers in different niches and professions.
Connect with the reputable link building company for building local links. As it is a key part of SEO, especially for smaller businesses who depend on local leads to survive.
Through the link building tactics outlined in this guide, local businesses can improve their ranking for local searches by acquiring high-quality backlinks. Also look out for the link building pricing suitable for your requirements.
These tactics can help you gain hyper-local relevance in your niche, and boost your local SEO authority. If you’re searching for local link building solutions we can help you with your link building requirements.