Top 10 Link Building Trends you Should Know For 2023


Digital marketers and brand owners know the importance of quality link building efforts and It’s time to revise your backlink practices if 2022 was a difficult year for your efforts.

Learn the mistakes you made and where you can improve.

This guide briefly mentions some linking practices to adopt in 2023 to help you on your way.

Take a look at the trends and see if you can make a difference or benefit from them.

Top 10 Link Building Trends You Should Know For 2023
1. Guest Blogging
2. Influencer Marketing
3. Building Broken Links
4. Infographics
5. Roundup Of Links
6. Links To Social Media
7. Pages With Relevant Top Rankings
8. Reviews And Testimonials
9. Content-Based Link Building
10. E-A-T Signals

Despite the high ranks in the search engine result pages, even top SEO agencies emphasize the importance of quality backlinks.

For this to happen, old trends may have to be pushed aside in favor of new ones.

To experience positive change this year, most reliable link building solutions and businesses implement these practices.

Top 10 Link Building Trends You Should Know For 2023

For better acquisition rates and greater domain authority, you must know the latest 10 backlink trends of 2023.

1. Guest Blogging

Guest blogging on other sites can give you exposure to a broader audience group while promoting your business for free.

The initiative is indeed a sound one for building backlinks.

You need to keep up with the latest link building updates and choose a reputable website for this, not just any random one.

Unless you have an authoritative site, you will not be able to benefit much from it if it does not rank well in the search engines. In addition, your writing time will be wasted.

For example, As a software development company, you can write a guest post on a popular tech blog about the latest trends in artificial intelligence, and include a link to your website for readers interested in learning more about your AI services.

2. Influencer Marketing

Get to know how does link building matter with Influencer marketing.

It is a type of marketing strategy that involves partnering with social media influencers in your industry to promote your brand, products, or services to their audience.

Additionally, mentioning influencer names increases your chance of getting their attention.

You will quickly gain their trust and authority with this strategy.

For example, tagging a local makeup influencer in your content might catch their attention quickly if you’re a cosmetic brand.

Your backlinking endeavors could be made easier and more productive if he or she shares it on their platform.

The effective link building SEO trend includes building broken links.

If there are any broken links on the pages you are eyeing, you can inform a blogger or website owner and ask them to replace those dead links with your content.

It may not bother them if you oblige them since you have brought their attention to the matter that could damage their reputation and they’ll be able to understand the importance of link building as well.

Your Google browser may need to be extended with the Check My Links extension in order to detect suspicious links.

For example, An e-learning platform can find a broken link on a popular education blog post about online learning and reach out to the website owner to suggest replacing the broken link with a link to their own blog post about the benefits of online learning.

4. Infographics

Despite Google’s preference for long-form articles, not every user enjoys reading them.

Their focus would probably be on the next item as they filtered through this one quickly.

With fruitful SEO solutions, you can utilize Infographics that can help you capture their attention. Share-worthy content like these is informative.

In order for these to be relevant to your brand, they need to be accurate.

For example, A marketing agency can create an eye-catching infographic about the latest social media trends and share it on their blog and social media platforms with a link back to their website, attracting backlinks and increasing brand awareness.

A link roundup activity can play a significant role in your backlinking strategy, among other things.

With impactful small business SEO solutions, you can do this and your content link will be positioned as an important resource in a topic written by an expert.

You can use this technique everyday, once a week, or once a month. Nevertheless, there are many options, so keep looking.

By sending emails to bloggers with your new post, you can encourage them to include it in their next post.

For example, A travel agency can create a roundup post of the best travel guides for popular destinations, including links to reputable travel blogs, industry experts, and their own tour packages, to provide value to their audience and potentially attract backlinks.

For any business, it is essential to learn what does link building mean and how linking to social media can get you the results.

Social media can help in bringing traffic to your site. It can be generated from social profiles using links to your website.

Nevertheless, you should always verify that your links are working and that they take your users back to your website before adding them.

It can be detrimental to the opportunity if the URLs contain spelling errors or some such issues.

For example, A skincare brand can include links to their social media profiles on their website and email newsletter to encourage customers to follow them for new product releases, skincare tips, and exclusive promotions.

7. Pages With Relevant Top Rankings

Discover is link building worth it for your business, and if not, how to make it worthwhile.

Start with researching and check who has backlinks on the first ten pages in the search engine.

In this matter, you can use a backlink analysis tool like Moz.

All URLs must be entered in the tool.

Using your content as a link building tool is a great way to increase your traffic.

For example, A law firm can optimize their website for search engines by creating a page dedicated to their practice areas, targeting keywords related to their specialties, and building links to that page from other relevant legal websites.

8. Reviews And Testimonials

Know is link building still relevant with the results you’re receiving through reviews and testimonials.

Reviews and testimonials can be an effective link building strategy for businesses.

By showcasing positive reviews and testimonials from satisfied customers on your website and social media pages, you can build trust in your brand and encourage potential customers to do business with you.

In addition to providing social proof, reviews and testimonials can also generate backlinks to your website.

For example, A hotel can showcase positive reviews and testimonials from satisfied guests on their website and social media pages, providing social proof to potential customers and building trust in their brand.

You will be surprised with the response you receive once you discover does link building still work with contents.

Link building is still primarily driven by content when it comes to the creation of links.

As part of your strategy for creating high-quality content in 2023, make sure that you focus on building natural backlinks from other websites.

For example, A financial news website can create high-quality, in-depth articles about the latest trends in the stock market, attracting backlinks from other financial websites and establishing their expertise and authority in the industry.

10. E-A-T Signals

Get familiar with what is link building to know the depth of E-A-T signals.

Link building will continue to be driven by Expertise, Authority, and Trustworthiness (E-A-T).

It is important to make sure your website demonstrates expertise, authority, and trustworthiness to attract high-quality backlinks.

For example, A healthcare company can improve their E-A-T signals by publishing articles written by medical professionals with relevant expertise, including trustworthy sources to back up their claims, and showcasing their credentials and certifications on their website.


We hope these link building statistics shed light on the best link building trends and practices.

Get to know how to choose link building company to gain visibility online, establish authority in their industry, and increase traffic, as link building remains an important aspect of digital marketing.

Staying up to date on the latest strategies and trends is crucial.

Guest blogging, influencer marketing, broken link building, infographics, round-ups of links, social media links, content-based link building, and E-A-T signals are among the top 10 link building trends for 2023.

With these strategies, businesses can effectively reach their target audience, build brand awareness, and drive more sales and conversions.

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