Ever since Google introduced its Penguin algorithm, most business owners are concerned about finding which link strategy works the best for them – relevance or authority.

As backlinks form the biggest factor for search engine rankings, they still remain important even in continuous evolving digital marketing arena.

But are all links created equal?


So, how do you evaluate link quality for your productive SEO campaign?

This blog answers exactly the same question. So, let’s get started.

Evaluating Quality Of Links

Quantity does not matter when it comes to links. This implies that you need not get as many links as possible, in order to achieve success. Rather, you must evaluate the links for quality so that they support your larger marketing goals.

Here is how you can evaluate the link quality –

1. Relevance

Relevance is the most important parameter to evaluate the quality of links.

Most of the experts who offer fast classified ad posting services believe that the site(s) linking to your site must have some relevance so that the traffic diverted towards your site is genuine and turn out to be potential business leads for you and contributed to increasing your actual websites visibility.

For example, if you own a hotel website and you are attracting customers who are interested in household appliances, there is no use for such links.

Links can be relevant in multiple ways, like –

Domain to page
Domain to domain
Link to page
Page to page

2. Check Difficulty Score

It is difficult to obtain a link on a website. As you start establishing links, your experience will assist you to guide on this metric- and it is not at all perfect.

Even, it is suggested to change the metrics on your list as you begin learning more about the website. This is a current evaluation and not a one-time score.

For analyzing this metric, you can use a scale of 1-50, along with 50 being a link that is very convenient to obtain as well as a publication being at the bottom end of the scale. Here reliable website SEO experts can help.

There are many items to keep in mind when analyzing the difficulty of a site including:

How often is the website published.

The number of visitors a website gets every month.

Building relationships with your competitors.

The amount of usage of nofollow links on the website.

The way influencers writer for a website to engage with their audience.

This metric is very difficult to get right- in fact, you will never fail to get it right on the head. But getting in the ballpark is generally everything you need to do.

The mix of difficulty score and relevancy score helps to make the qualitative portion of your evaluation. This is what you call a perception score. To understand it completely, first learn SEO basics.

3. Authority And Trust

What are the authority and trust quotient of the website you want to link to is a very important parameter to understanding the quality of links.

The more authoritative sites you link to, the more authority is passed to your site. Therefore, before acquiring links, it is advised to use popular tools, such as Moz and Majestic to check the domain authority of the websites.

Also, check the site’s link neighborhood by using tools like Open Site Explorer and Majestic. Any site within a spammy link neighborhood should be avoided.

Once it is done, be ready for niche research so as to understand the site’s industry reputation.

Quickly search what’s coming up on the brand or domain name on Google.

To identify brand mentions across the web, use a ‘mention tool’.

4. Human Value

Links are said to be qualitative if they pass real value to humans.

According to a professional SEO company, the easiest way to determine the human value of the links is by answering just a few questions, for example –

Does the link redirect them to a site that they expect to?

would the readers be happy by clicking your link?

Does the page provide the readers with exactly what they are looking for?

Does the link take the readers to something helpful and useful for them?

The link you acquire should contribute to the overall value for the visitors who click the link, the site which is being linked, and the linking site.

If you find a site that is willing to link, even if it doesn’t pass any value to its audience, you must avoid linking to such site(s).

5. Technical Elements

The technical elements related to a website link are another important factors for determining the link quality.

Some of the major technical elements include –

Alt attribute
Anchor text
Page location

These technical elements affect the SEO value of a website link. But, much preference must be given to relevance, authority, trust, and human value. This will help you attain the valuable advantages of SEO.

6. Analyze the Metrics

Now, is the right time to present all your data together and develop evaluation scores. For doing this, you need to weigh every metric for the final score.

There is not a single wrong way to analyze these metrics, as long as the end score assists to prefer which links you need to spend resources on.

Firstly, you should analyze the websites and then compare the root domains, ranking them highest to lowest as per the root domain metric.

Then divide the websites into groups of 10. If you choose to evaluate less than 10 websites, every site will be its own group.

Mention the group from 1-5, with 5 being the websites with the highest number of quality backlinks for SEO as well as 1 being the group with the lowest number of links.

In case, if you have less than 5 sites, label your highest website as 5 and then count down from there. This is known as the root domain metric.

After that, take the DA of every website and add the root domain metric and the domain authority number and then divide the sum by 2.

The reason why you need to divide by 2 is that these metrics are half as indicative of the value of a website compared to the qualitative metrics. This is known as a hard number score.

Now focus on qualitative or popularly known as the perception number score. This is very simple to do because you just need to add the difficulty score and the relevance score.

Relevancy is as important as difficulty in link evaluation, this is the actual reason behind the measurement that relevance falls on a scale of 1-100 and difficulty on a scale of 1-50.

Also, as convenient as the link becomes easier to obtain, the better your site can rank at the higher end of the difficulty scale. It helps you attain the benefits of a high website ranking factor.

Lastly, you will include the perception score and the hard number score to get the complete evaluation score. The high-scoring websites should be the top-most thing on your list.

Site Difficulty Relevancy Domain Authority Perception Score Root Domain Score Hard Number Score Evaluation Score

Site Difficulty Relevancy Domain Authority Perception Score Root Domain Score Hard Number Score Evaluation Score
www.xyz.com 35 50 45 85 7 20.5 124.5
www.copy.com 45 65 30 110 10 65.5 145.5
www.website.com 30 80 60 30 6 45.5 160.5

So, these are some tips to evaluate link quality for the SEO campaign.


Determining the quality of links is a very important part of successful link acquisition. As Google continuously works to improve its algorithms, it becomes very easy for the search engine to spot spammy links from real links.

At LinkBuildingCorp, we offer quality one way link building services with a complete focus on evaluating link quality. This, in turn, helps you earn worthwhile links that have a positive impact on your brand or site. So, if you wish to accelerate your business growth, it’s time to outsource link building needs to us.

We have the right team on board that builds quality links for business, giving you better rankings, traffic, and increased business sales. Call us at +91-9205356986 or request a quick quote to know more.

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