What are Dofollow and Nofollow Backlinks? Should You Care?


A marketing management plan focuses to boost results that accomplish the business’s objectives. Content marketing is one method that assists to bring these results. However, it is not just about developing good content, but also encouraging some practices such as understanding nofollow vs dofollow and learning how to use them to your benefit.

Here, in this article, we will discuss:

What Is Dofollow Link

What Is Nofollow Link

The SEO value of Dofollow links

Nofollow Links Without SEO Value

How to Identify Whether It Is Nofollow Or Dofollow Link

Nofollow Vs. Follow Links

The Noindex Meta Tag

Nofollow Link Options for Google

Should You Prefer rel=”sponsored” and rel=”ugc”?

When to Use Nofollow vs. Dofollow Links on Your Own Site

What to Consider When Doing a Nofollow Vs. Dofollow Link Strategy?

Is it bad to have nofollow backlinks?

How to Get Follow Links

Crawling vs. Indexing vs. Ranking

So, let’s begin with it….

Whenever people talk about SEO, some of the most common words are doindex, noindex, dofollow, nofollow, Meta robots, and much more. All the words hold the same importance in the book of search engine optimization. In this article, we will know about Dofollow and Nofollow. Mainly for beginners who are new to SEO or people who still don’t know clearly about Nofollow or Dofollow. However you can also take the help of cost-effective local SEO services.

Dofollow links are those that permit Google and other search engines to highlight your site or blog. Therefore, every time you put a do follow link to your website, it can point back to you, which improves your authority by representing search engines what other websites, posts, and blogs are linking to you.

For instance: if any website uses on its blog a link from company A that is do follow, this blog post or says page used in the link will be taken into consideration in the ranking.

This is known as Link Juice by some users, and it happens because of Google’s PageRank metric. Hence, when putting external links on your blog, ensure they are from websites with great authority, as this will be very essential for the growth of your blog’s authority.

On the other hand, there are some links through effective website SEO that you can add and not have it pointing back to you. They are known as nofollow links. They do not increase PageRank, nor do they assist with a better replacement on SERP.

Sites that include nofollow links have an HTML tag similar to:

<a href=”https://www.nameofthesite.com/” rel=”nofollow”> Link Text </a>

This tag is observed as a warning to search engines, so they do not identify it for the ranking of those who linked it on their site. Tools such as SEMRush can present you nofollow vs dofollow links, so you can consider them when putting them into some of your content.

Dofollow links are an HTML attribute that is utilized to permit search bots to follow the links. If a webmaster is linking to your website with a dofollow link, search engine bots, as well as people, can follow you. They pass on link juice and give an advantage to your site to get a high Page Rank.

Google keeps a note of Dofollow links and figures how many users are linking to your webpage to see how really effective the page is. The more Dofollow links you have, the more points you will achieve. The best method to provide the follow link is to utilize the keyword as the anchor text. Here is an example:

<a href=”https://linkbuildingcorp.com/”>SE Ranking</a>

It is essential not only to get a Dofollow link from anywhere but to gather a follow link from a renowned site. If you can post a link on famous news websites, you will cut a melon.

Dofollow links are links that can assist you to boost PageRank, increase more SEO points and generate link juice what makes your website highly ranked in search engines. Dofollow links are actual votes of credibility by Google.

For proper guidance and information, you should prefer a reliable link building company in Canada.

Nofollow links do not permit search engine bots to follow your links. These links do not generate link juice. Only people can follow these kinds of links. They do not assist you to increase PageRank, website rankings, as well as have no SEO value. It is a notice or search engine not to count on a link.

As you know Nofollow links do not generate any link juice but they can assist to gather traffic on your site. You might have noticed many times the Nofollow rel tag. If you utilize the Nofollow link HTML tag, you won’t give any bad effect on your site. Search engines even consider this tag. Here is an example:

<a rel=”nofollow href=”https://linkbuildingcorp.com/”>SE Ranking</a>

The Nofollow tag can be beneficial for SEO- most webmasters utilize this tag not to follow untrusted content. These links belong in forums, paid links, blog comments, and some untrusted content.

Google has recently observed that they will consider Nofollow links to increase PR for your page. But it relies on where the link is located and the quality of it. If you place it at the beginning of your text, it will provide more impact than if you post it at the bottom of the page. Here, a trustworthy link building company can help you immensely.

There are some methods to check the type of links Nofollow or Dofollow.

1. Right-click on a web page and click “view source”. You will get a screenshot. In the source code, you have to press Ctrl+F and look for your website comments and name in the screenshot. Now you can identify the type of link.

2. There are many beneficial extensions you can download for Chrome or Firefox automatically that will let you know whether a link is Dofollow or Nofollow.

For Firefox you can utilize:

● Nodofollow
● SEO Quake

For Chrome browser you can try out:


For a blog, you can use the Robots meta plugin to depict nofollow, noindex, and noarchive tags on a post. If you wish to remove all Nofollow links from comments, you can prefer the Dofollow plugin. But how can you monitor spotted backlinks and be definite that all the dofollow links stay as they are and do not become nofollow one day?

Special backlinks analyzing tools like the one from SE ranking or well-knowledge link building experts permit you to automatically import any website’s backlink and offer detailed analysis and filtering facilities. When analyzing your backlinks with SE ranking, you can see their status, check the most essential SEO parameters, define strange links and develop a ready-to-go disavow file for Google.

Nofollowed or followed links look the same to the average web user.

The difference between the two is visible when you go to the HTML code.


<a href=”https://LinkBuildingCorp.com”>blue text</a>blue text


<a href=”https:// LinkBuildingCorp.com” rel=”nofollow”>blue text</a>

The HTML is same except for the addition of the rel=”nofollow” tag.

It is possible to nofollow all the links on a page by placing a robot’s meta tag with the value “nofollow” in the header. However, the nofollow tag is majorly used as it permits one to nofollow a few links on the webpage while leaving others followed. Furthermore, to do it accurately consider having top-notch link building packages.

The Noindex Meta Tag

A noindex tag depicts search engines that you do not need a page involved in the search results. Google says, “when Googlebot crawls the web page and observes the tag, Googlebot will remove that web page completely from Google search results, in spite of seeing whether other websites link to it.

They only state, for the noindex directive to be efficient, the page must not be blocked by a robots.txt file. If the page is blocked by a robots.txt file, the crawler will not be able to view the noindex directive, and the web page can still occur in search results, for instance, if other web pages link to it.

You can include a noindex tag to the head part in HTML for a specific page like this:

<meta name=”robots” content=”noindex, follow”>

Or you can include it utilizing the X-robots-tag HTTP header:

X-Robots-Tag: noindex

With an X-robots-tag, you can no index a complete webpage or specific elements of a page. To understand it, know what does link building mean.

In Sep 2019, Google introduced two new link attributes that provided webmasters with additional methods to assist Google to analyze the nature of various links.

● rel=”sponsored”

Google recommends using the sponsored attribute to analyze links on your website that were developed as an aspect of sponsorships, advertisements, or other compensation agreements- this is the preferred method they ask for if links are paid for in any manner.

The sponsored attribute seem like:

<a href=”http://www.example.com/” rel=”sponsored”>Anchor text</a>

● rel=”ugc”

Google suggests marking user-generated content links, like forum posts and comments, as UGC. However, they included that if you wish to identify and reward trustworthy contributors who have consistently made quality contributions, you could deduct this attribute from links. Keep these things in mind as it is a beneficial Guide to SEO.

The UGC attribute seems like:

<a href=”http://www.example.com/” rel=”ugc”>Anchor text</a>

Google recommends utilizing rel=”nofollow” in the following method, “Utilize the nofollow value when different other values do not apply, and you would rather Google not link your website with, or crawl the linked page from, your website.

Should You Prefer rel=”sponsored” and rel=”ugc”?

Recently professionals explained, Google has outgrown the actual purpose of rel=”nofollow” and these updates are a method of addressing or acknowledging that. rel=”ugc” is great to have for publishers and bloggers, and people plan to implement it on different clients. People currently do not engage in content placements or paid links, so you do not have a need for “sponsored” at the moment. People expect many publishers to adopt it, though. However, now if you observe properly there is a huge importance of link building.

There was an interview conducted with an expert for listening to his advice or using the new attributes:

The great change here is that rel=”nofollow” is utilized to be the default catchall. Now you should only utilize it when the sponsored tags or UGC do not apply. This should be very rare.

● Use “rel=ugc” for the comment section on your posts.
● Use rel=”sponsored” for paid guest posts, for advertorials, or link placements.
● Use rel=”nofollow” when you cannot vouch for content that does not quite fit sponsored or UGC”.

Until now, we have talked about dofollow and nofollow links in terms of someone else linking to your website. But sometimes you might want to take advantage of the nofollow attribute when you link out to third-party websites.

For instance, sponsored blog posts, advertising, text link ads, and other links that result from paid relationships should consider the nofollow attribute. That assists make it clear to Google that you are not trying to game the system with a link scheme.

Plus, any content that genuinely could be considered “untrusted” should also utilize the nofollow attribute for links. This should involve comments if you permit them on your website. This will help you to boost traffic through backlinks.

Now observe what points you should think of when putting links on your site or blog that can be both nofollow and dofollow.

The first step is to search which websites you wish your content to mention and can also point you back as a dofollow. Ensure they are appropriate to your post and that they are not just there because of the link. Otherwise, search engines may think of your post as spam.

Do not ignore the algorithm, because, with every update, Google considers more the content made for the user as well as not the search engines. If details are not that appropriate, but you feel you require a link, selecting nofollow is good. Also, ensure that ad links, affiliates, and related ones are not dofollow.

To do this, utilize the nofollow tag every time you put links you do not want to be followed back. According to experienced reputable link building company, this is important when it is vital to quote links from rivals, not only in terms of niche but also of keywords.

Is it bad to have nofollow backlinks?

Not, it is not.

Obviously, from the SEO perspective, it is always better to achieve dofollow links from authoritative sites.

There is always the option to contact the webmaster as well as ask whether he could deduct the nofollow attribute, mainly if there is no obvious reason to utilize it. But do not worry too much about nofollow backlinks. They are organic, they may have some extra advantages and as your website grows, you will get more of them.

We have discussed why links are essential, regardless of their dofollow or nofollow status, but you likely still want some follow links to even out that link profile.

The perfect method to get do follow links is the honest method: developing original content that gets shared and linked organically. Other approaches involve guest blogging, mainly on a website appropriate to your own so that you can establish referral traffic in addition to getting an SEO boost. This is one of the immensely biggest SEO trends.

Crawling vs. Indexing vs. Ranking

It is very convenient to conflate crawling, indexing, and then ranking. The essential thing to keep in mind is that these are 3 different methods:

Crawling – Google follows links to uncover new or updated content on the internet.
Indexing – Google parses as well as stores all the information and content it crawls.
Ranking – Google reviews content and detail in its index that greatly matches a user’s search query.

While very easy on the surface it can instantly get complex. For instance, Google states- “Pages blocked in robots.txt would not be crawled, but still might get indexed if linked to by another page”.

What’s next?

Invest more time in ensuring your website’s backlink profile is optimized and healthy as well. Once you know the basics of nofollow and dofollow links, you will be ready to put your knowledge into action. After walking through the information above, chances will occur. Keep in mind that dofollow links will assist you to establish PageRank, but nofollow links can also bring massive traffic and greatly improve google rankings.

In A Nutshell:

It is a known fact that everyone wishes to get Dofollow links. The perfect way is to develop great and original content that will gather immense traffic and makes it shared and links in an organic way. The team of LinkBuildingCorp can help you here with our knowledge and expertise. We try to get a perfect balance of Dofollow and Nofollow links. Both links can have a good place in SEO strategy.

So, want to talk to our professionals, contact us now.

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