Google Algorithm Updates Changes


Nobody wants to fail or get down when it comes to online ranking. We all have seen many changes in recent years concerning Google search algorithms. These changes are introduced to make the website follow important steps that can make them rank at good positions. Many important updates have been recently rolled out which have changed the search process, thoughts, and strategy.

The reality of bringing these updates includes teaching online marketers major things that are considered ethical in terms to get ranked on Google. When you make your website follow Google updates, then your website gets rewarded for your hard work & efforts.

Why is Google’s Algorithm Update Important?

Google’s algorithm dictates how you can appear on any given SERP. The way the algorithm works is on the number of calculations that dictate a certain behavior. Google algorithms are written code that is used to scan the Internet and check the sites to rank accordingly.

Therefore, Google algorithms are the one that decides the rank for the websites and how it will appear for searches when made by users online.

To make your business grow in the best way on the Internet, you need to consider Google’s algorithm and its update seriously. Every website owner needs to view the algorithm as something that can help to connect business with interested customers and clients in the best way. According to the experts, the algorithm is the fundamental thing that helps people get the best information possible based on their queries.

Some business owners might think that landing a second-page spot is not bad, but it is. Imagine the number of times you have clicked on “next page” on the Google results. Chances are rare and to make a good place online you need to compete. When you stay informed and up-to-date with Google’s consistently changing algorithms, you will eventually see better results. To make your website in the best position, it is important to consider Google algorithm updates and make your website follow them.

About Google Algorithm Updates

Google updates over recent years are constantly trying to keep up with the quality service they provide to its users. Google is focused on providing relevant results every time a user searches. Due to the competitive nature, Google needs to put up the ace to top the market and therefore they keep bringing frequent updates.

Google updates works on changing its algorithms so that only the information from the required websites is presented to the users. Thus, with this, the websites need to update and refresh their content to get chosen by Google to display to the users.

Recent Google Algorithm Update

a)- Panda Update (February 23, 2011)

This update came with the purpose to reward high-quality websites. This helps in diminishing the low-quality website’s presence in organic search engine results. If the website gets affected by Panda penalization then there will be a sudden drop in the organic traffic or search engine rankings. read more..

b)- Penguin Update (April 24, 2012)

The Penguin update is directed against the webspam to optimize search results. This improvement was done to enhance the quality content that improves the technical performance of the website. If the website gets affected by Penguin, it should prior link-building efforts and analyze all possible ways to minimize consequences. read more..

c)- Page Layout (June 19, 2012)

The Page Layout Algorithm Update is considered as the big change to Google’s ranking algorithm. With this, Google aimed to pay attention to maintain a balance between content and advertisements of a website. The website may get punished if the balance turns out to be in the favor of the ads. If this happens, the website has to experience a drastic loss of visibility. read more..

d)- Exact Match Domain Update (September 27th, 2012)

Exact Match Domain or EMD update is a type of filter released by Google. EMD is a domain name that accurately matches a search query to drive traffic to your website. This ensures that low-quality websites do not get to a high Page Rank or rise high in Google’s SERPs. read more..

e)- Payday Loan Update (June 11, 2013)

The Payday Loan update was launched with the aim to improve search results and provide spam-prone searches. Later, Payday Loan update 2.0 was rolled out in May 2014. In the latest update, it primarily aimed at webspam techniques and other techniques of related searches. read more..

f)- Hummingbird Update (August 20, 2013)

Google Hummingbird update revolutionized Google search and helped to bring meaning to the words that people were typing. Instead of matching vocabulary in the query, the algorithm works to understand the meaning of the query to get matched with relevant results. read more..

g)- Pigeon Update (July 24, 2014)

The Pigeon update was earlier released in the year 2013 and redesigned later. This was the first time that Google had redesigned its algorithm to enhance its focus on the local results. The Google Pigeon update is the most significant change to the local search algorithm and helped to improve local companies to get ranked in organic search. read more..

h)- Mobilegeddon (April 21st, 2015)

Google released its mobile algorithm update Mobilegeddon to provide mobile-friendly websites a boost in smartphone search results. This update not only put an impact on searches of mobile devices but also gave a boost to a mobile-friendly page. read more..

i)- RankBrain (October 26th, 2015)

Google introduced RankBrain for the machines to determine the most relevant results to search engine queries. To optimize the site according to RankBrain, you need to create content that includes keywords and phrases that people often search for. read more..

j)- Fred Update (March 7, 2017)

From the time Fred update was announced, since then it has affected Google’s search engine in a great way. It is designed to target tactics that are connected to aggressive monetization. It also looks for low-value content, excessive ads, and websites that offer very little user benefit. read more..

k)- Pop-ups

The pop-ups include smart targeting options that allow displaying the ads on specific platforms. Google doesn’t penalize non-intrusive interstitials. But, if the pop-ups are intrusive and diminish your UX then this could be punished under a future update.

Getting your website ready with concerning changing algorithm may take time but doing this, is considered crucial. This process includes a lot of trial and error but when you get it done right, your website will get positioned on the top page of Google’s SERP. With this, you will gain the reputation of a trusted company.

When Google place websites on the first page of SERP, people automatically see that the website’s information is reliable. Therefore, following and staying in touch with Google algorithm update is very important when you want to ace the competition. read more..

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