Google Ranking Factors: 9 SEO Factors You Shouldn’t Ignore


Search Engine Optimization is constantly evolving and it plays a big role when it comes to ranking. SEO helps to make your website ready to make adjustments to the algorithm and make it perform well online.

To perform better and be able to get visible, there is a need to use SEO strategies that help you to be on the top ranking on Google.

Implementing SEO solutions helps to make your website align with Google’s ranking factors. SEO requirements keep changing but some things need to be kept in mind.

SEO factors work well in optimizing your website to rank as high as possible in organic search engine results.

When talking about search, people go for trustworthy SEO solutions to get ranked in organic results.

Let’s have a look what are top 9 SEO factors that you shouldn’t ignore when it comes to ranking in Google.

Today, we’ll read:

1. What Is Ranking In Terms Of Google?
2. How SEO Factors Plays A Role In Google Search Results?
3. 9 SEO Factors You Shouldn’t Ignore
7. Conclusion

What Is Ranking In Terms Of Google?

SEO simply means making the web page ready to be ranked on a search engine and this is what Google means. Let’s see in depth how ranking is described in terms of Google.

In Google, ranking is about your content’s position on the search engine results pages (SERPs). To get a better ranking, it is important to know about what is Google SEO and how it works? Several SEO strategies are implemented to provide a top ranking.

In this, getting a place in the top 3 results is excellent because you get high click-through rates which can make you much closer to getting to the #1 position.

Appearing on the first page is very useful as the implementation of SEO factors can help to improve your ranking results in less time.

How SEO Factors Plays A Role In Google Search Results?

Google’s main purpose is to organize information at the global level and make it accessible to all.

In this, it works to deliver relevant search results to the audience in which SEO factors play a role. Let’s see how it works:

To rank results, several Google tools work to crawl the web. The term “web” may sound creepy but that’s how its tools work when they visit web pages.

This is to check the content its relevancy, and quality. The webpage can perform best if they correctly optimized.

Make the website optimized SEO factors play an important role and they make your website perfect according to Google’s requirements.

Google has deeply complex algorithms that get changed very frequently. The frequent changes in the algorithm are to serve the audience with the best content.

Whatever major changes it be, experts know fruitful SEO tips for higher rankings that make your page land on the top SERP of Google.

9 SEO Factors You Shouldn’t Ignore

SEO factors work in combination that helps you drive more traffic, grow your online rank, and boost revenue.

Without SEO, Google won’t be able to find your site, and all your hard work will be for nothing.

Let’s see top SEO factors that you should not ignore:

1. Secure Website

The first and most crucial On-Page Ranking Factor has to do with the right kind of URL.

The URL must be that one that Google’s bots can easily reach and crawl. So, if Google has to be able to visit the URL and look at the page content, it must be understandable.  

There is much need to create a website with a well-coded website builder and must have a proper sitemap that lists all your pages.

2. Page Loading Speed

Page speed is one of the leading SEO ranking factors for years and it is highly important as Google wants to improve users’ experience.

Every Google algorithm update is focused on page speed and this makes it a mandatory website ranking factor from July 2018.

If your site doesn’t load fast on devices, then it could be penalized. So, with SEO work to improve the site’s performance, including speed.

3. Mobile-friendliness

Google’s algorithm update in 2019, was clearly stated to make the website mobile-friendly to get indexed in mobile searches.

This means that it makes its ranking assessment based on the mobile version of a site too. So, if your website is flawless but you will get a major hit if your website isn’t optimized for mobile.

This has become one of the major SEO factors that allow you to make previews and adjustments for mobile/smaller screens.

4. Content On The Website

Not only your website overall look, but the content on the website is also important.

Publishing high-quality content that provides the best user engagement is important.

For example, if you are providing healthcare solutions, then making relevant content is the major part of real healthcare SEO solutions for successful results.

The content must be in-depth, accurate, useful, and free of spammy links. Also, there is a need to keep providing new information that makes it relevant even today.

5. User Experience

Google is highly working on AI to provide better rank to quality web pages.

This highly depends upon the user experience and some factors such as:

Click-Through Rate: The percentage of people who click to visit your site in search results.
Bounce Rate: The number of people who click on your page and quickly go back to the search results.

If your page has a high bounce rate, this isn’t a good indication. There is a great need to get accurate website SEO that provides good user experience results.

6. Keyword Usage

While working on content, it is highly important to use the relevant keywords for better ranking.

In this, it is important to identify your primary keywords and bucket them into topics suited for your searcher.

This requires research and data mining to uncover the right keyword that has a good search volume.

According to a recent study, Google has noticed an increase in mobile search queries that have seen huge growth while working on the keyword strategy to attract more local consumers.

Using keywords is highly important when considering reliable local SEO ranking factors that supports quality content creation and also attract good online rank.

7. Image Optimization

Images not only help to enhance the user experience but also work best to perform best in search results.

There is a need to optimize the images for the SEO and this includes working on these things:

Using big images is a big NO. You need to keep your image file sizes to 70-100KB which can help to make your website more responsive.

You can use images for linking and it is one of the common practices followed by the premium SEO link building company to improve your website performance.

8. Branded Searches and Social Signals

An increase in brand searches provides a strong signal to Google’s search algorithm.

When a website gets more traffic a website gets from branded searches, the more it will be recognized by the algorithm.

So, in this, SEO works best on getting noticed on social media platforms that can help in your brand searches and further in search rankings.

9. Niche Expertise

It’s not just the quantity that indicates expertise in your niche, but also the quality of content.

It is always important to work on creating quality content instead along with quantity. This increases the chances of getting a ranking for those keywords.

To get the best results you can choose respective content writing solutions that help you in creating content for relevant topics.


When it comes to real SEO, there’s no such thing as a magic wand.

The solutions that are implemented take time.

There is a great need to focus on the mentioned factors that help you to climb up the search results pages and be at the position of top serving pages.

To get awesome SEO solutions, there is a need to get with SEO professionals. For this, you can contact us at +91-9205356986 or mail us at

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Want to Level Up your SEO Skills? then must read Learn SEO for Beginners & Google Algorithm Updates