How to Choose the Right Keywords for SEO: An Ultimate Guide


Keywords are the efficacious compass that helps you in understanding where to go & whether your business is progressing or not”.

Certainly, if you master the art of discovering the correct keywords pertaining to your business’s products & services, you will:

Not only experience the benefits of more traffic

But also get much ahead of your competitors by knowing your customers better

Be able to figure out the ideas, needs, fears, and even desires of your targeted audiences. This article will give you a roller coaster ride that will give you an in-depth information about how to choose the right keywords for SEO.

Today we’ll read:

How To Choose Keyword To Rank High In Google?

1. Study your niche
2. Create a Keyword List
3. Consider Your Audience
4. Find Low-Competition Terms
5. Identify Search Volume
6. Assess Earning Potential
7. Define your goals
8. Estimate Organic CTR
9. Choose Trending Keywords
10. Study the search intent
11. Target longtail keyword phrases

Keywords need to be used carefully in order to gain a top position in the search results. Search engines also rely on keywords present in website titles, URLs, and content.

Using relevant SEO keywords can help to place your website in a better position online.

How To Choose Keyword To Rank High In Google?

Getting the most successful and popular keywords helps to gain insight into current trends. This can make you aware of the latest search made by the users and allow you to make your website visible to the desired target audience.

Keywords are always included in the common SEO tips for business reach where you can utilize the keywords and grow the business.

Keywords are crucial and they need to be used carefully in order to gain better recognition. There are several ways to get the keywords, but to get the best keyword, you need to remember the following points:

1. Study Your Niche

When you want to get the best focus keyword to optimize your page, it’s best to dive deep and search keywords according to your topic. It can really help to give you out-of-the-box ideas and let you discover different angles to your marketing and strategy.

Here are some ways to get an idea about the keywords in your niche:

Get to know about your existing customers and find out the terms they use when describing the search query.
Try to think about the perspective of your potential customers.

Link building can help to grow business online. By using natural link building techniques you can get the links from the high authority of a similar niche. This helps you to grow your website in your niche and attract a relevant audience.

2. Create a Keyword List

Creating a big list of keywords is very important.

Currently, you don’t need to think about competition, CPC, or any of that stuff. The main focus is to get a bunch of keywords on a list.

With that, listed below are the ways to generate keywords for your keyword list.

● Google Keyword Planner

The Google Keyword Planner is basically designed for productive google adwords vs facebook ads.

● Google Keyword Planner

Saying that it is also a great tool for SEO keyword research.

To utilize it, create a Google Ads account. Then press the “Google Keyword Planner” button, present at the top of the webpage.

After that, enter a keyword relate niched to your industry in the “Find new keywords” field.

And Google will give you an array of related terms.

They will also provide lots of data on every keyword.

You can neglect all that data for now.

Currently, you just need a list of keywords that are related to your business. After that, add them to your keyword list.

a)- SEMRush

SEMRust is one of the most effective keyword research tools.


The reason behind this is that it shows you keywords that your competitors already rank for.

Here’s how it functions:

Firstly, type a popular website into the tool.

After that, click Organic Research to see the keywords that they rank for in Google.

b)- Google Suggest

Google Suggest is the best for searching long-tail keywords.

You just need to enter your chosen keyword related to your industry.

And Google will provide you with a list of suggestions.

These suggestions would be given according to what people are searching for right now. This way, you will know that they are popular.

c)- Seed Keywords

Seed keywords are a very famous and reliable local keyword research tool.

The best thing about Seed Keywords is that it assists you to get terms that people use to find what your website offers.

This removes a lot of guesswork from the keyword research process.

To make perfect use of it, develop a “scenario”.

A scenario is a situation where you ask people how they would look for your product or service on Google.

After that, send your scenario to people.

And then see what terms are used:

You will find some very useful terms that are a little impossible to find any other way.

Side Note: “Seed Keywords” are the term that you put into a keyword research tool. The majority of people pick seed keywords out of thin air. Or they use Seed Keywords that they think people utilize in Google for prominent SEO link building.

This tool is very beneficial as it assists you to find seed keywords that people actually utilize to search.

d)- Ahrefs Keywords Explorer Tool

Keyword Explorer is an aspect of the Ahrefs suite of SEO tools.

Just like every other keyword tool, it generates a lot of suggestions according to your seed keyword.

What makes Ahrefs different is that it provides you with a good amount of data on every keyword.

Which makes selecting the right keywords very convenient.

3. Consider Your Audience

When you want to know the right keywords to make your website rank at the #1 position, it is important to start from the source – your target audience.

You need to have a view of what your audience is looking for and what you can provide to them to improve website online presence for your business. This is the best to start with where you can get better keyword options.

Example: If your company sells tiles and you’d like to make your website visible when the audience searches for tiles. For this, you can make use of commonly searched terms such as “best quality tile”, and “affordable tile”. You can also be specific and use the keyword “ceramic tile”.

There are various effective link-building experts that use quality keywords to bring relevant audiences to the website through links.

With keyword research, you can just rely on what your audience searches for and enhance your actual SEO strategy. It is important to remember, that relevant keywords can help you to rank online and get more audience.

4. Find Low-Competition Terms

Now is the right time to size up the competition.

Particularly, you need to analyze your list that is not very competitive.

Here is how:

a)- MozBar for Chrome

It is a free tool that shows you keyword competition in the search results.

Particularly, it represents a webpage’s Page Authority (the quality of links highlighting that specific page).

Some tool also presents you with a website’s Domain Authority (an idea of the website’s overall authority in the eye of Google). It provides you one of the popular tricks to increase domain authority.

There is no minimum PA or DA to search for. It varies a lot according to the niche.

Luckily, after some searches, you will get an idea of what is low competition in your industry.

But in general, the lower the Page Authority and Domain Authority, the better.

b)- Keyword Difficulty Scores

The majority of keyword research tools have a complete view of the Keyword Difficulty Score.

For example, SEMRush has Keyword Difficulty:

Ahrefs has “Keyword Difficulty”

And Keyword Finder utilizes something known as Keyword SEO Difficulty. To understand it properly, know why keyword difficulty is important.

The only pitfall of a keyword difficulty score is that it relies competition 100% on backlinks.

Yes, backlinks are very essential to search engine ranking factor.

Google also analyzes how well a page is optimized for that specific term, whether the content is suitable according to what the searcher wants, and many other factors.

In simple terms, a keyword difficulty score gives a certain estimation of a keyword’s competition level. But they are not fully accurate.

5. Identify Search Volume

You need to also look at the number of people searching for the keywords in your list.

You receive such data from the Google Keyword Planner.

They call search volume, “Monthly Searches”

Also, you can filter the results so it only represents keywords above or below a specific level of competition or CPC that will help you in credible SEO.

With all that:

Saying all that, even though this data comes straight from Google, the number is an estimated range and not a direct amount.

For instance, if you focus on a keyword like SEO techniques, the Google Keyword Planner will present that 1K to 10K people search it each month:

This way, you can rank at the top position of SERPs.

Plus, the majority of keyword tools bring search volume data from the Google Keyword Planner.

But there are two different tools that analyze monthly searches using their own internal data.

● Moz and Ahrefs Clickstream Data

Ahrefs and Moz Pro utilize “Clickstream” data to analyze search volume.

In simple terms, they don’t pull search volumes from the Google Keyword Planner. Rather, they analyze search volume based on actual user behavior.

For example, if you check the term “SEO techniques”

If you are checking it on Moz, you will get a range of 5.5k-7.3k searches every month.

Ahrefs analyzes the search volume as 12k every month.

You will be really amazed at comparing search volumes from various sources.

It is just to present to you that multiple tools have various methods of estimating search volume.

The last question is:

How many searches does right semantic and long tail keywords require to make it a must to optimize for?

The answer is, that it depends.

To explain it in detail, there is no minimum search volume for everybody. Every industry is fully different.

For example, in your industry, a keyword with a great search volume of 23K per month is higher.

But in industry like health and fitness, 23K is nothing.

Therefore, it is suggested to select a keyword that has probably a strong search volume for your industry.

6. Assess Earning Potential

It is one important thing for a keyword to have many searches and low competition.

But the most essential question is:

Will that keyword help you in increasing sales?

Listed below are two ways to analyze that out:

● “Top of Page Bid”

This shows the Google’s estimate of how much an advertiser basically spends for just one click.

It is known as “Top of Page Bid” as it is how much it needs to place your advertisement in the top position on first page of Google. This is one of the valuable SEO basics.

The higher the “Top of page bid”, the more worthy would be a keyword.

For example, If you own a trustworthy local SEO company.

On the other hand, a keyword with powerful strong buyer intent, like “WordPress hosting” has a certain bid.

It is not mandatory to target keywords with a huge cost per click.

Rather than, using commercial intent to get the best keywords for you.

● Product-Keyword Fit

Another aspect of earning potential is known as “Product-Keyword Fit”.

Do such keywords are related to what you actually sell?

Obviously, the more the keyword is related to your products or service, the more possibility there will be that searchers will turn into your loyal customers.

Adding to that, you don’t always need to target keywords that are niched to what you sell.

For example, If you own a trustworthy local SEO company.

You should not just target keywords like online marketing or SEO training course but also target keywords that your customers search for when they are not searching for what you sell.

You can develop SEO-optimized content with those terms.

For example, you can rank in the top position for a specific keyword.

Know that your content is developed according to the keyword that is searched on SERPs in your target demographic.

This way your content will be valuable to your target audience.

7. Define Your Goals

To establish your keyword research process, it is very essential to define the end result. This is only possible when you have the actual answers to the following questions:

● What is your business all about?

● What makes your brand different from others?

Once you are done answering such questions, you can conveniently work on the mission of your brand. When you define your goal, you can get the right direction for your different types of SEO plan. The search terms will be ultimately aimed to satisfy your goals and this will assist to grow your site.

Plus, it is important to find the significance of SEO for a business that assists to offer techniques to get accomplish your business goals.

8. Estimate Organic CTR

This essential tip helps you to figure out how many searchers actually click on the search results.

They give you a suggestion of how many clicks the first page results get and how many the 2nd, 3rd and so on.

Search results are always more crowded than ever.

For example, Google currently uses big Googles featured snippet to provide you with an answer to your query without requiring you to click on anything.

Also, they have many YouTube videos, images, and various types of features that attract users from the organic results.

In other words, search volume is very beneficial. But if in case no one clicks on the results, it does not really matter how many people look for that term.

This is the reason why you need to get a rough estimate of organic CTR. Here is how you can get that:

Search at the SERPs

First, you need to do is check out Google’s first page results for your keyword. This is one of the powerful SEO techniques that can help you immensely.

If there are a lot of things on the first page of Google, you know that a good number of people won’t see the organic results.

For instance, go through the term “Financial Law”.

There are 4 different advertisements above the fold:

A featured snippet:

Image name: an example of featured snippet

A “People also ask” box:

Image name: People also ask section for financial law search results

All before you get to the 1st organic result.

That is not to say that you should avoid such type of keyword.

It is the most important aspect to consider when choosing the best keyword from your list.

● Ahrefs “Clicks”

Ahrefs utilizes Clickstream data to analyze how many searchers click on something.

Professionals suggest going through the search results. But “clicks” can assist you to find out the keywords that have a very low CTR.

Lastly, it is the right time to see whether the keywords on your list are trending or not.

Of course, you need to choose keywords that are increasing in popularity.

This way, you can drive a lot of traffic from those terms over a period of time.

Here Google trends can be of great help.

Select the data ranges and look at the line. Here, you can use the major benefits of hiring SEO company.

If there is a lot of keyword difficulties, that is a great sign.

If not, you need to go with a different keyword.

10. Study The Search Intent

To understand how online searches work, it is important to understand the search intent. Look for high-volume keywords that can increase the rankings for a page easily. But it’s not simple anymore. Today, Google’s search algorithms are complex and it is difficult to compare search terms with user queries to learn about search intent.

Search intent is called the reason why people must search for a specific term. There are many factors behind people’s search such as:

● Are they looking for a specific product?
● Why are they searching?
● Are they searching for a solution to a particular question?
● Are they interested to buy something?

To provide the best results, you need to put yourself in your audience’s shoes by using proven SEO tips. Look for the reasons why would they make a specific query and how you can solve a specific problem.

With this, you can implement Link building solutions to make your website rank higher for particular searches.

Link building can help to bring in potential customers by making your content tune with search intent.

Implementing strategies can help your website to avail links. For this, it is important to evaluate backlink quality vs quantity.

Only high-quality links can help you to get ranked for high-volume keywords related to your topic.

11. Target Longtail Keyword Phrases

To stay up in the competition, it is important to choose keywords using known Google tools that are specific to their particular markets.

Sometimes audience uses longtail keyword phrases to search online and you need to make use of them to rank online. To optimize content for the target people, you need to be specific.

Also, longtail phrases tend to have lower competition in search results. So, this increases the chances to make your website rank higher on Google.

Businesses that understand what are SEO keywords and the importance of seed and long-term keywords, can place themselves at a higher rank.

Using long-tail keywords makes it easier to match your target audience’s searches.

Long-tail keywords get fewer clicks, but as they are focused on a specific thing, they often get a higher conversion rate and reduce bounce rate.

Hopefully, the aforementioned guide will provide success-oriented keywords that take off and land your website flight to the top rankings on SERPs. So, implement the tips and ensure better traffic and sales that result in assured business success.


SEO has changed a quite lot in recent years but the keyword always plays a critical part in making an SEO strategy successful. Targeting the right keywords and putting them in your content can make your website rank high.

LinkBuidlingCorp.can help your website to get the best keywords that can further help to increase search engine visibility and get up on the competition.

The experts use the latest tools and strategies to provide the best and most relevant keywords to rank your website to #1 position. To avail of SEO solutions, contact us at +91-9205356986 or request a quick quote.

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