Keyword Research For SEO: Why is Keyword Research Important? [Ultimate Guide]


You have just received a bid for getting assistance with your SEO, and on the bid, you observe something called “keyword research”.You might be thinking, “ What all my keywords are, Why do we require keyword research, and why do we have to perform frequently?”. The answer to these questions is like in life the words you use matter, in SEO, keywords matter more than you have thought of.

In this article, we will cover:

Understanding Keyword
Using Keywords In Your Writing
Keyword vs Longtail Keyword Phrases
Why Is Keyword Research Important?
How Keyword Research Helped My Site’s Traffic Grow
Two Types Of Keywords
How To Know If a Keyword Is One You Should Target?
Tools For Determining The Value Of a Keyword
How To Find Keyword Ideas

So, let’s begin with it…

Understanding Keyword

A keyword is just a word or phrase typed into a search engine to get information on a specific topic. A longtail keyword phrase holds 3 or more than 3 words that can be targeted more than a simple one or two-word research. Long-tail keywords assist you thoroughly to target your audience. You can also search hidden keywords to attract more traffic.


✓ Short tail Keyword: hair oil
✓ Longtail Keyword: best hair oil for hair loss

Using Keywords In Your Writing

Knowing your target audience as well as your target keywords before writing any content, or when updating a page, will assist you in writing. By optimizing your page for a keyword or say the phrase you can develop content that sounds human-centered, and natural, as you write it, but can involve your keyword phrase to make a huge impact on the search engine result pages.

Keyword vs Longtail Keyword Phrases

Begin with the knowledge that most individual real words have been targeted as keywords in some way on a site somewhere. You still want to give attention to those standard keywords, but where we can make the most impact is generally by aiming at longtail keyword phrases. This could be one of the most actionable link building techniques.

Imagine all the search results that would have shown when searched for “hair oil”. Alternately, what will come up when we utilize the longtail keyword phrase of “best hair oil for hair loss”? The searcher is able to achieve the results they really want to, and as long as your article is about that search, then clicking to your website will be beneficial, keeping the user on the page because of the content on that page.

This is great for you being the page owner because you deduct traffic that was not meant for your content, lowering your bounce rate, and only getting people to your article because of your subject.

The kicker here is that many small companies do not even consider longtail keyword phrases when writing their articles. By using keyword research, you can analyze undeserved phrases and develop content to target that undeserved traffic. The more specific you are with the keyword phrases, the better possibilities you have of being ranked higher on the search engine. This is one of the best ways to earn backlinks also.

Why Is Keyword Research Important?

Keyword research is the only method to figure out what people are typing in the search engine. You require to know this to ignore developing content about topics that nobody is looking for. Many website owners make that mistake, and it is probably a big part of the reason why 90.63% of pages get no traffic from Google. There are many reasons why keyword research should be at the front of a digital marketing method. Listed below are some of the most vital reasons why:

➥Knowing your keywords assist you to know your brand as well as your business. What are you selling? What are your services? If you do not know this, analyzing your keywords can assist you to know who you are.

➥ Keyword research can tell you important information, like where you rank for keywords, which keywords are convenient to rank for, and which keywords your competitors are ranking for. You can search SEO keywords by industry.

➥ Keyword research can tell you what the users are looking for

➥ Search engines can only rank your site if they know what your business is all about. Aiming keywords on various pages of your site means Google can then rank you for those specific keywords.

➥ Analyzing keywords to utilize in blogs and outreach can increase traffic to your site.

Keyword research is the beginning point for any digital marketing campaign but it should be an ongoing method. You should randomly analyze your keywords and find out how you are ranking in comparison to your competitors.

After your keyword research, develop content and pages aimed at those keywords. Combined with different SEO techniques, this can assist you to rank and get people to find your site.

How Keyword Research Helped My Site’s Traffic Grow

Suppose, your website generates around 302,749 visitors every month.

And about 200,706 of those visitors come from Google itself.

Of course, there are many factors that went into your site’s success with SEO, including on-site optimization, content, technical SEO, and link building. You can also use focused SEO services for perfect keyword research.

But the no. 1 factor that contributed to your site’s traffic growth is keyword research.

For instance:

A while back an individual used a method called mobile SEO to uncover a low-competitive keyword. And then he/she developed a piece of SEO-optimized content around that word. Because that keyword was not super competitive, your website quickly hit the top ranking in Google. And thanks to that top ranking, that single page brings in tons of visitors from Google every month.

Two Types Of Keywords

1. Short-Tail Keywords

Short-tail keywords are also called popular keywords. These kinds of keywords hold 3 words or less.

Have a glimpse at the below examples:

WordPress themes or say Free WordPress themes are known as head terms. It defined the first thing that you think while searching for the term on a search engine. Similar to that, if you want to look for WordPress plugins then you will go to Bing or Google and begin writing search terms such as WordPress plugin this thing called popular keywords as it contains high search volume as well as competition.

2. Long-Tail Keywords

These keywords hold more than 3 words. They are quite different from short-tail ones. It contains low search volume as well as a competitor. But due to these factors, it is convenient to rank for long-tail keyword. You might get low traffic to your site with these keywords but you may achieve high CPC and quality traffic.

Another example:

If you want to search for a theme for news or say magazine site then your search terms will be like news magazine premium WordPress theme or like WordPress theme for a news magazine site. These are long-tail keywords that have few results than short-tail keywords.

With this, you can begin keyword research for your blog or site to expand your business and get a complete ranking for that keyword. This way you might also know how to dominate Google first page.

How To Know If a Keyword Is One You Should Target?

Begin with keywords that can organically be part of your content. Trying to shoehorn a keyword into your content is a little uncomfortable to read, and the search engine is aware of it. Go through your content and if it does not sound natural avoid adding the keyword or phrase and get another way to include it.

1. Start with a seed list

Write down as many words as well as phrases as you can about your page. You will want to do this for your website overall, and your individual post or page. This is your best guess at words that would describe the entire content on your page. If you think of more words throughout the method, include them. This is an organic list and should continue to morph throughout the life of your site. For searching for keyword more specifically, you should know what is focus keyword.

2. Ask these questions of each word/phrase of yourself:

a) Do real people search for this phrase or word?
b) If people get to your website from searching for this word, will it be what they are really searching for?
c) Are people who get to your website that search your target audience?

If your keyword for the pages does not answer these questions, they should be adjusted.

3. How hard will it be to rank for the word/phrase

You may have exactly what people are looking for on your website, but if no one can find you due to your competition is too strong, all of your SEO efforts could get wasted. This is where keyword research through effective link building services comes into play. You want the answer to the following questions:

➥ How many people are looking for the word/phrase?
➥ How many other websites aiming the same word/phrase?

Tools For Determining The Value Of a Keyword

How much value would a keyword incorporate to your site? These tools can assist you to answer that question, so they would make great additions to your keyword research arms:

1. Moz Keyword Explorer Include a keyword in Keyword Explorer and get information such as monthly search volume as well as SERP features that are ranking for that term. The tool extracts prominent search volume data by utilizing live clickstream data.

➥ Bonus! Keyword Explorer’s “Difficulty” score can also assist you to narrow down your keyword options to the phrases you have the best shot at ranking for. The higher a keyword’s score, the more difficult it would be to rank for that word.

2. Google Keyword Planner Google’s Adwords Keyword Planner has historically been the most common beginning point for SEO keyword research. However, Keyword Planner does not stop search volume data by lumping keywords together into big search volume range buckets. To learn more, go through Google Keyword Planner’s Dirty Secrets.

3. Google Trends Google’s keyword trend tool is effective for searching seasonal keyword fluctuations. For instance, “funny Halloween costume ideas” will peak in the weeks before Halloween.

4. AnswerThePublic – This free tool populates commonly searched for questions across a particular keyword. Bonus! You can utilize this tool in tandem with another free tool, keywords everywhere, to prioritize ATP’s recommendations by the search volume.

5. SpyFu Keyword Research Tool – Delivers some really neat competitive keyword data.

How To Find Keyword Ideas

Keyword research begins by understanding how customers might search for your business information. You can then mix that knowledge with tools to get more keyword ideas, before cherry-picking the best ones. The concise content writing services also help in keyword research. With this, you can attract many visitors.

Here is how to do that in four easy steps.

➥ Brainstorm ‘seed’ keywords
➥ See all the keywords your competitors rank for
➥ Utilize keyword research tools
➥ Go through your niche

1. Brainstorm ‘Seed’ Keywords

Seed keywords are the foundation of the keyword research method. They define your niche and assist you to analyze your competitors. You can also plug seed keywords into keyword tools to find tons of keyword ideas.

If you already have a business or product that you want to present online, coming up with seed keywords is convenient. There are many professionals who can refine your keyword search, if you choose wisely. Just think about what people type into Google to find what you provide.

For instance, if you sell beauty products, then seed keywords might be:

➥ Face mask
➥ Face wash
➥ Cleanser
➥ Makeup products

If you are finding it difficult to come up with seed keywords, check the search results report in Google Search Console. This presents around 1,000 keywords that you already rank for.

If you don’t have Google Search Console you can also use Ahref’s Site Explorer. Just plug in your website and check the organic keyword report.

2. See What Keywords Your Competitors Rank For

Looking at which keywords send traffic to your competitors is generally the perfect way to begin keyword research. But first, you have to analyze those competitors. That is where your brainstormed list of keywords comes into play. Just search Google for one of your seed keywords and look who ranks on the first page.

From here, you can plug these sites into Ahref’s Site Explorer one by one, then check the top pages report. This represents their most popular pages by analyzed monthly search traffic. It also represents every page’s Top keyword”. That is the one delivering it the most organic traffic. If you want to understand it completely you need to know how search engine operates.

With this approach, one competitor will mostly deliver you sufficient keyword ideas to keep you busy for a long time. But if you are hungry for more, go to the competing domains report to find more websites such as your competitor. Then repeat the method above over and over for near-unlimited keyword ideas.

Are you searching for various topics you’ve already covered?

Plug some competing websites into the content gap tool, then paste your website URL into the bottom field. Hit “show keywords” to view those that one or more competitors rank for, but you don’t.

3. Use Keyword Research Tools

Competitors can be a fabulous medium of keyword ideas. But there are still many keywords your competitors are not aiming for, and you can find these utilizing keyword research tools.

Keyword search tools all work in the same manner. You plug in a seed keyword and then produce keyword ideas.

Google Keyword Planner is one of the most popular keyword tools. It is free to utilize, and although it is mainly for advertisers, you can also utilize nit to find the keywords for SEO.

Let’s jump into some of your seed keywords and see what it kicks back:

You will observe that some of these recommendations hold a seed keyword. These are known as phrase-match keywords. However, not all of them meet this pattern. That is because Google is smart enough to know what words, as well as phrases, are related to each other beyond phrase-matching. With this, you might have understood why keyword research for local business is so important.

Beyond Keyword Planner, there are many free third-party tools. These tend to pull most of their keyword ideas from Google’s autocomplete results, which are the search recommendations that present as you type your query.

Although these tools can be beneficial for uncovering ideas, they rarely show more than a few recommendations. They also tend to show questionable monthly search volume observation or none at all. That makes it difficult to analyze the relative popularity of the keywords.

The solution to this issue is to utilize a professional keyword tool. These are searchable databases of tons of keywords, complete with SEO metrics. For instance, Ahrefs’ Keywords Explorer holds over ten billion keywords around 171 countries. Furthermore, niche specific guest posting solutions are also something that you can use to grab customers.

4. Study Your Niche

Everything discussed so far is sufficient to generate almost hundreds amount of keyword ideas. But at the same time, the method kind of keeps you “in the box”. It is limited by your seed keywords, and that means you will almost certainly miss some ideas.

You can solve this by going through your niche in more detail, and a good beginning point is to browse industry groups, forums, and Q&A websites. This will assist you to find more things that your targeted customers are struggling with.

For instance, here is just one well-known thread from the /r/suggestapc subreddit:

Experts in digital marketing and the ones who have worked with some of the biggest players in the business can help you in this task massively. So, if you want accurate keyword research you can reach to professionals.

Wrapping It Up:

Keywords are the strength of SEO. You cannot create content or optimize unless or until you know what people want or what they are looking for. You have to do keyword research and to do that you need professionals who have years of experience in this industry. With 100% genuine and spam-free keyword research, LinkBuildingCorp has gained the trust of every client and has served the need with affordable services. If you are looking for result oriented SEO services, Contact Us Today !

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