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Google
Google changes its algorithm several times every year. Some of the updates are minor and unnoticeable, but these updates change the way websites get displayed on the search engine results page. Earlier, Google launched Panda update which filtered out websites with thin and low-quality content. This update works as the major quality control check that...
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Google is the most trusted search engine. This is because its webmasters always work on the algorithms to provide an amazing user experience. They make several changes and bring up several updates in the algorithm to make quality sites at the top of their SERPs. In this, the Google Penguin update helps a lot by...
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Nobody wants to fail or get down when it comes to online ranking. We all have seen many changes in recent years concerning Google search algorithms. These changes are introduced to make the website follow important steps that can make them rank at good positions. Many important updates have been recently rolled out which have...
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Nowadays, businesses are using videos as one of the best ways to do Video SEO is simply optimizing your video. To make your website indexed and rank on the search engine results pages for relevant keyword searches you need better strategies. There are many optimization strategies to give your videos a higher chance of ranking...
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Interesting how Google and Facebook complement each other! When it comes to carrying out online business and making it big with the coveted digital exposure, you simply cannot deny what Google Adwords and Facebook Ads can contribute to your trade. These are undoubtedly the two most talked about and widely used tools responsible for taking...
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For every online business, learning about the Google Mobile First Indexing in 2018 is a must. It is actually a new year and that comes with more new strategies from Google. It has already been working out on its Mobile first indexing. As someone keeping tabs on latest changes taking place in the digital marketing...
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Do You Use Google? Google is the preferred search engine and used by most of the web searches especially when we talk about personal computer users. Smartphone users also rely on Google undisputedly. This search engine is used widely and often you’ll hear saying “Google it”. Speaking about how to structure your site so that...
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Webmasters and SEOs must go through the newly-released Google’s search quality guidelines to understand various SERPs algorithms and plan their SEO campaign accordingly. The purpose of the web page can vary it can be either to share information on a specific topic, promote products and services, share videos, images, to entertain or express views. Search...
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Adwords and organic traffic are two separate digital marketing strategies working separately to achieve one goal. Both Adwords and organic campaign utilize search results and leverage search terms to gain visibility in SERP, gain traffic and increase conversion to a website. However, unlike the organic campaign, Adwords (PPC) is a paid online advertising which gives...
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What does Google Maps Marketing mean? Why do you need it? All your answers related Google Maps Marketing will be answered in this guide. Estimated 81% of the shoppers rely on doing online research before buying any product. And 50% of the shoppers who make a local search on their mobile phones generally visit their...
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