Do you know more than 50% of the organizations reported they make use of search data for content creation, as per the State of Organic Marketing in 2022 report?

It’s no more sufficient to just launch a website or develop content in a silo and then perform “SEO” to get the results.

Keyword research has to be an important part.

but, before you try out popular keyword research tools, you need to define your SEO goals, the type of piece of content you’ll create, and furthermore, how your site is optimized.

Today we’ll learn:

1. What is Keyword Research?
2. Why is Keyword Research Important?

a) To Know Audience Traits
b) Identifying Your Target Consumer
c) Finding Areas Of Interest
d) Meeting Audience’s Needs
e) Improving Visibility
f) Driving Audience to Website
g) Staying Ahead of the Competition

3. Conclusion

In this blog, we’ll walk you through the detailed information about keyword research and help you know what role it plays.

What is Keyword Research?

Keyword research is the technique by which you research widely used search terms that more people type in the search engines like Google.

After that, you can include them strategically in your piece of content. This helps your content get ranked on the search engine results page (SERP).

Thus, keyword research is a key practice in search engine optimization (SEO).

Keyword research is basically done to select appropriate keywords for SEO for bringing potential buyers and traffic to your websites. In case, you have not done proper research, all your efforts will go waste.

While promoting your website, if you want to achieve good returns, keyword research will certainly help for example,

For example:

If your site is on health, your keywords can be healthy food, mental health and there are many more.

Each of these words will attract different visitors, having diverse interests. It will also help in knowing your competitor.

After helping you know about keyword research, it’s time for you to know its importance.

Why is Keyword Research Important?

Keyword research brings you a great insight into the important questions, and solutions your target audience is looking for.

Even many local businesses conduct proper local keyword research to reach local audiences.

This analysis should be done on the basis of your SEO efforts, assisting inform your content as well as organic strategies.

Targeting the right keywords with effective research is the initial step to successful SEO.

There are multiple roles that keyword research plays to help your business get organic traffic, desired visibility and a lot more.

Let’s read about its importance:

1- To Know Audience Traits

Search engine optimizers’ feel that keyword research has lost its importance. The reason may be that people, nowadays, prefer voice search. But, the truth is research is meaningful.

It is important for you and most online businesses. It can help in knowing the needs and wants of your potential customers. This is one of the major steps to rank higher in Google search.

By knowing your audiences you can update your strategy accordingly. By understanding their search pattern you can better understand their requirements.

Keyword research is done with the purpose to know what phrases people are putting to land on a particular website or see the text, and products. Audiences type specific words into search engines depending on various factors that are important to them. Your main objective in conducting keyword research must be to find a motivational element that makes any specific phrase indispensable.

With a little hard work, you can learn a lot about potential customers. Keyword tools can help you in identifying words and phrases.

This knowledge can help a lot in standard SEO writing that will meet their requirements or draw the interest of searchers. The main purpose of keyword research is to develop content that fulfils audiences’ interests and needs according to the target public.

With the correct approach, it will assist you in creating content to influence the masses and bring more Organic traffic. So, the search words will give an idea about the searcher.

By performing keyword research you can discover several things such as about visitors, what their requirements are and what they are looking for.

2- Identifying Your Target Consumer

It is necessary to identify who your target customer is? Before starting your business, you do a proper study of the target market and also create strategies.

But no strategies can work well without concentrating on keyword research for powerful SEO for the products and services you market.

You can acquire a lot of information about your consumer just by seeing the keywords they put while performing searches.

For example:

A college student will search differently and not use the same phrase as business people. And youths will search in another way with specifically a motive of seeking information.

If you create your content by focusing on college students, you could be losing sales and even traffic that you would have gotten.

Moreover, words or phrases can give an idea if you are able to deliver the value that your audience is searching for. At the same time, if you have no detailed facts and figures that visitors are looking for, you can add content to meet their demands.

For finding your company’s products and services, each audience will use a unique phrase. If you know what are keywords, it’s time to do keyword research to eliminate those whom you don’t want to target and include those potential consumers for whom you do.

Keeping in mind these audiences, you can recreate your content and you’ll notice that your target audience will love to come to your website.

3- Finding Areas Of Interest

Once you have known your audience, move forward to know their interests. People have different interests and keyword research can help in knowing them.

It will assist you in finding all the interests that audiences have and that you can fulfil.

This way you can develop targeted content on all your search words to satisfy these searchers.

By considering specific interests, you can attract your potential consumer to their conditions and address them in the right way to increase engagement rates.

4- Meeting Audience’s Needs

If you really follow the key SEO Tips, you may know that keyword research also tells you the different ways that audiences are trying to search for or to know what you are providing.

These differences can reflect light on the audiences’ interest.

Many businesses don’t try to experiment on different terms but it is necessary to figure out what your audience exactly wants to make the difference.

5- Improving Visibility

Enter the mind of your potential customer.

Do you have any idea what and why they’re seeking? Only then can you create content that matches their questions and needs.

Strong keyword research provides you with a direction on how to rightly implement successful SEO strategies to optimize your website so it ranks much better and then becomes highly visible to searchers.

If you get success in making your brand’s place on the first page of Google, then you can enjoy witnessing a huge brand awareness.

6- Driving Audience to Website

If you want your website to get found by your audience – whether it’s an eCommerce website, a blogging platform or local services – you need to build up a strategy to help them reach you.

This is where keyword research plays a crucial role.

Did you know?

Google’s top search results for a provided search query (or we can say “keyword”) gain the most traffic 49 % of the time.

Whereas, the second results grab the most traffic 22% of the time. By the time you reach Google’s second page, users click on every result less than 1% of the time.

According to a reliable SEO link building company, when you want to bring your target audience to the website, you should identify the keywords they are looking for. After that, develop content that rightly matches their search intent.

7- Staying Ahead of the Competition

Let’s say you run a business that specializes in providing a wide range of toilet seats. Someone looking for the toilet seat model that you going to provide.

If your website is not ranking in search results for the keyword the users entered, they’ll move to another website that provides the same toilet seats. That website could also be your direct competitor.

By doing proper keyword research to “go after” the required terms and topics most crucial to boosting sales for your business, you’ll be working toward good rankings.

If you are unable to reach that potential customer prior to they consider going to a competitor, that could have a great impact on your revenue, especially if we’re talking toilet seats.


Keyword research may appear daunting. But, keep in mind that this research will help you out a lot in ensuring the success of your content strategy and result driven SEO campaign. Not every one of your customers is the same. Craft a piece for the right audience and quickly reach them at the appropriate time.

It’s your task to find keywords that will prove to be valuable for your business. Keyword research will tell you about searchers and you can use this info to target customers. Don’t restrict to phrases, words, interests, and desires but analyze what these words and interests say about audiences and how to attract them.

Need help in keyword research? Get in touch with our experts at +91-9205356986 or request a quick quote.

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