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Ever since Google introduced its Penguin algorithm, most of the business owners are concerned about finding which link strategy works the best for them – relevance or authority. As backlinks form the biggest factor for search engine rankings, they still remain important even after continuous evolving digital marketing arena. But are all links created equal?...
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I’m not revealing an earth-shattering truth here when I say people are visual creatures. If I ask you when was the last time you picked up a book, you’ll likely think long and hard to recall the exact time. However, if I ask the same question and replace books with a movie or a TV...
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Have you designed a responsive website for your business and get quality links for your new website? Have you started with effective link building campaign, still does not receiving the links your competitors are having? You have searched a lot about the best tips and tricks, but getting more confused in deciding which one work...
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In today’s ever-connected world, it’s never been more important for brick and mortar businesses to develop an online presence. Local business margins shrink and high streets are drying up as customers move online. So is it over for offline shopping? As it happens, not so much. 61% of customers say they’d still prefer to shop...
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With so many things to remember in regards to backlinks, content, & others when it comes to the SEO world, it is quite easy to forget about keyword research. However, being the foundation of Search Engine Optimization, this little thing can bestow you with awesome results. “Keywords are the efficacious compass that helps you in...
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The building of links to your website plays a great role in SEO and the general performance of your website. With relevant links, you can boost your sales and ranking. The aim of building links is to help people who need solutions to find relevant content, information, or services on your website. It is vital...
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Choosing the best web host for your business is one of the most important pillars for the smooth functioning of your business online. Since hosting serves as the home for your site on the internet, it becomes highly pivotal to carefully scrutinize the hosting provider for reliability, affordability and security features. So, if you are...
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Selling anything over the Internet can be a challenge these days. With the coming of the digital age, the possibilities for promotion and sales abound. But so does the competition. In order to stay competitive, you need to constantly innovate – when it comes to both products and services you offer and the very promotion...
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Keyword research is basically done to select appropriate keywords for bringing potential buyers and traffic to your websites. In case, you have not done proper research, all your efforts will go waste. While promoting your website, if you want to achieve good returns, keyword research will certainly help for example, if you’re site is on...
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You must have heard about Google’s cache as it appears in the search results. Cache in simple terms is a snapshot or an image of your web page that search engine forms and stores after indexing a page. Often it is seen that Google’s cache is overlooked while implementing SEO strategy. However, using it can...
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