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Do you want to achieve the first position in Google without gathering backlinks or specifically updating your content? Featured snippets is for you. Optimizing for featured snippets can assist Google to analyze whether your page is the best answer for a relevant query with the search features available. Today, we’ll read: ● What is Google’s...
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Ever since Google introduced its Penguin algorithm, most business owners are concerned about finding which link strategy works the best for them – relevance or authority. As backlinks form the biggest factor for search engine rankings, they still remain important even in continuous evolving digital marketing arena. But are all links created equal? No. So,...
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I’m not revealing an earth-shattering truth here when I say people are visual creatures. If I ask you when was the last time you picked up a book, you’ll likely think long and hard to recall the exact time. However, if I ask the same question and replace books with a movie or a TV...
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In today’s ever-connected world, it’s never been more important for brick and mortar businesses to develop an online presence. Local business margins shrink and high streets are drying up as customers move online. So is it over for offline shopping? As it happens, not so much. 61% of customers say they’d still prefer to shop...
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Selling anything over the Internet can be a challenge these days. With the coming of the digital age, the possibilities for promotion and sales abound. But so does the competition. In order to stay competitive, you need to constantly innovate – when it comes to both products and services you offer and the very promotion...
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Do You Use Google? Google is the preferred search engine and used by most of the web searches especially when we talk about personal computer users. Smartphone users also rely on Google undisputedly. This search engine is used widely and often you’ll hear saying “Google it”. Speaking about how to structure your site so that...
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Has your company already started working with Content Marketing but have not yet found the way to achieving the expected results? You may be making some mistakes. But calm down! Not everything is lost. It is normal to go through a few slips, even because Content Marketing is still at a relatively immature stage in...
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In today’s rapidly changing world, Search engine optimization is incredibly important for all online businesses. When you optimize your web pages, including your blog posts – you are making your website more visible to people who are entering keywords incorporated into your product or service through search engines like Google. Understanding SEO is essential to...
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Search engine optimization (SEO) has come of age and is well-entrenched in the market thanks to the efforts of content and digital marketers. Now SEO is the most sought after tool in cost-effective marketing for ambitious businesses. Showing similar attributes with an underlying social pull is Social Media Optimization (SMO) that became the new darling...
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Webmasters and SEOs must go through the newly-released Google’s search quality guidelines to understand various SERPs algorithms and plan their SEO campaign accordingly. The purpose of the web page can vary it can be either to share information on a specific topic, promote products and services, share videos, images, to entertain or express views. Search...
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