Is your blog not earning traffic you expected? Do you want to boost the sales of your website through a blog post? Blogs are a great way to boost traffic, acquire new customers, and create brand awareness, but doing it perfectly needs some guidance.
Here we will give you some detailed information for writing SEO-friendly blogs. In this article, we have covered:
Let’s dive into it…
What is A Blog?
A blog is an online journal or diary located on a site. The content of a blog basically includes pictures, text, animated GIFs, videos, and even scans from old physical offline journals or diary and other hard copy documents. Since a blog can exist merely for personal use, sharing details with an exclusive group, or to engage the public, a blog owner can keep their blog for public or private access.
Now, let’s know why blogs are necessary for your business (benefits of blogging) and global SEO marketing.
Powerful Benefits Of Blogging For Your Business
Listed below are five powerful benefits of blogging for your business.
1. Exceptional Boost To Search Engine Optimization
All of the major search engines are relevant, fresh content and blogging are the most inexpensive and straightforward methods for a business to create this.
When a business develops blog posts consistently, they are continuously delivering Bing, Google, Yahoo, and the others with fresh content to index.
This is also a chance for businesses to insert those suitable keywords that consumers will use for a search for the type of products and services that the business provides.
2. Make Your Business As An Industry Leader
It does not really matter how small or big your business is, blogging is a perfect way for your business to establish clout and build trust in your industry.
By delivering respective blog writing content that will be viewed as expert, valuable information, your potential customers get to see the knowledge and experience that you achieved in your field.
Over time, writing continuously informative and helpful blogs will make you the “go-to” tool within the industry in your specific niche, leading to higher conversion rates and more inquiries.
3. Strengthen Your Relationship With Existing And New Customers
Customer engagement is a very essential element of manual SEO services and branding.
Blogging delivers the chance for you to connect with your genuine and existing customers in a different and more conventional manner.
Blogging is a perfect way to build trust with your target audience via high-quality content that they find prominent.
With an active comment section, you can follow the visitor’s responses to your posts, and you will be able to respond directly to their comments, which is massive for building relationships and trust.
4. Develop Opportunities For Sharing
The most powerful benefit of consistent web page writing is the chance it creates for others to share the link to your blog.
This creates the potential for exponential market growth and viral traffic. With multiple sharing platforms available, visitors can share the direct link to the blog, email it, or tweet it to a friend. This is the personification of free marketing.
With this, we come to how to write blogs of ranking at the first page of Google.
5. Connect People To Your Brand
Brand awareness is a very important aspect of marketing and blog posting will permit you to show your followers a personal side of your business.
You can open up your brand message and engage perspective and engaging customers in a manner not possible through outbound marketing mechanisms and techniques.
Blogging will deliver other a lucid sense of the business character, corporate standards, the personality and vision of your company.
How To Write Blogs For Ranking At The First Page Of Google
1. Select Your Keywords
Your work to make SEO-friendly blog posts starts before you begin writing. First, you should pick the best keywords for each page.
To optimize content for blog SEO, begin by doing research and identifying one focus keyword that:
• Is closely related to your blog post- Search for a phrase that captures the actual theme of your content and is naturally tied to your topic.
• Is popular with users- Select a variation of the phrase that is mostly used by searches.
For example, if your topic is an editorial calendar, you may see that more people are looking for a content calendar. Hence, the content calendar may be a good primary keyword for your post than an editorial calendar.
• Has a low competition rate- Find a variation of the keyword that has a completion level you can handle. To compete for a term, the phrase should have specific brands competing for the term and/or your site should have an authority high enough to compete for that term. For a high possibility of success, select low competition keywords that are within your reach.
To find a keyword that suits these criteria, use the keyword difficulty tool. The keyword discovery tool gives you:
• A report of top keywords that relates to your theme or topic.
• Each keyword’s popularity score, which points out how frequently users are looking for the term.
• Every keyword’s competition score, which shows how hard it is to rank for the term. It also takes into consideration account the authority of your site, so you can see if you can compete for the term.
2. Use Headings To Your Benefit
Headers tell Google what various section of your blog article should be about
In this post, for example, the header is “ How To Write Blogs That Rank On Google 1’st Page”, this tells the search engine what this section is all about. Users who type search queries such as “writing for SEO-friendly blog” into Google come across this post because of what the header tells Google. Automatically, search engines are going to consider headers and snippets before they go through the body text.
Think of Google as a reader who is analyzing your blog. They are going to concentrate on the main ideas and that’s what readers, like H3s and H2s, display. Use headers to effectively convey the main concept of your section, but ensure each header uses high-intent, accurate keywords. By utilizing keywords important for SEO you have a much higher possibility of assisting your post rank on the first page.
3. Write Your Content
Great blog content is useful and practical for both search engines and readers. Use these blog tips to learn how to optimize posts for search while considering readers.
a) Write For Readers, Not Search Engines
As you write, keep in mind that while you are writing for search engines, SEO copywriting is genuinely for humans. As a best practice, never develop content exclusively to appeal to search engines. Always keep your readers into consideration, and as you create posts, do not make changes as they are going to improve SEO but reduce user experience.
b) Write Original Content
Search engines do not like duplicate content. Do not copy content from other pages on your site or pages on other sites. Instead, write original content that is not published anywhere on the web to increase the SEO power of your site.
SEO Tip: While it will not assist your content to be SEO friendly, you can syndicate or republish content to expand your brand reach. If you consider reusing content, you should follow best practices for republishing content, so you do not receive duplicate content penalties from search engines.
c) Write More Than 300 Words
While there is no magic word count for a blog post, there is a minimum word count you can utilize as a benchmark. Writing 300 or more words delivers sufficient information to assist search engines to understand the page and rank it better. There are various opinions about what word count is best for niche-relevant article writing, but as a best practice, write as much as you require to cover your topic while writing content between 500 to 2,500 words. If you write more than that, it may be a great idea to break up the text into multiple sections, linked pages.
d) Write Grammatically Correct Content With No Spelling Errors
It is not just readers that give value to well-written, high-quality content. Search engines also rank pages utilizing signals from their syntax, grammar, and spelling. Carefully check your copy before it is posted to make sure it does not have typos, errors, or mistakes.
e) Add Inbound Links
Inbound links are hyperlinks to pages or posts that exist on your site. Hyperlinks assist search engines understand pages and help users to reach the information they need. So include hyperlinks in your content when appropriate. Plus, when you include links to inbound pages, utilize anchor text that is closely related to the keyword of the page you are linking to.
f) Write For An Eighth-Grade Reading Level
The best blog posts are convenient to read and written for easy consumption. Both search engines and readers value this, so use short paragraphs and sentences and avoid complex and lengthy terms. Furthermore, for writing good content, you should know what is proper content writing.
Blog Tip: You can find your grade level and tips for improving your content by utilizing the readability score.
g) Add Outbound Links
Outbound links are hyperlinks to pages or posts that exist on another site. These types of links should be utilized to source information in your content and guide users who are interested in learning more about a topic. Utilize these links organically in your content when you refer to content or ideas from your site. You can also create killer titles for keywords to get rankings.
Blog Tip: Set your outbound links to open a new page so your webpage remains open even if users move to another site.
4. Use Meta Descriptions To Your Advantage
Are you including a meta description to your post? If no then you are probably not delivering your post the most exposure possible. Let’s know why they are important.
By now, you know about a couple of ways a blog post can communicate with Google: with keywords, headers, and snippets. However, that is not an exhaustive list.
A meta description is another technique Google leverages when ranking search results. Meta description is the 1 to 3 sentence descriptions you will find underneath the title of a result.
Example of a meta description on Google.
Use meta description, to sum up what your post is all about. Keep in mind to keep it short, utilize keywords, and ensure it is engaging. After all, they are going to be loads of posts similar to yours, focusing to rank on first page. You are going to want yours to stand out above the rest.
The majority of blogging software have meta description boxes built into the toolbar or post formatting options, so you won’t have to look to use any function. WordPress and HubSpot, for instance, point out where to include meta descriptions in the post editor. A meta description is one of the top 10 SEO techniques.
5. Double Check Your Blog SEO
Once you develop your post and publish it, check your work with any on-page SEO checker. This will tell you if you have succeeded in developing an SEO friendly blog post.
a). Improve Blog With On-Page SEO Checker
You will get a full report on the page’s SEO as it relates to the keyword. It points out the ways to improve your page while highlighting the errors that exist on the page. It also involves directions for exactly what you require to do to make improvements.
b). Check Blog SEO With On-Page SEO Checker
The on-page SEO checker report also conveys to you if you have chosen a suitable keyword for the page. It considers your website’s competitive power score and compares it to your primary keyword’s competition score.
If the keyword’s competition score exceeds your website’s competitive power score, the tool informs you. It also assists you to find keywords that are better for your website given authority and ability to rank.
c). Go Through Target Keywords For Blog SEO
By going through this list of blog SEO tips, you can plan for, optimize, write, and check your content for good blog SEO. To find relevant keywords, you should know how to find hidden keywords.
Wrapping It Up:
Writing an SEO-friendly blog makes your website strong and visible on the web. It is considered as a new age marketing method. Just like every other field, you need professionals when it comes to building a reputation for your business. This thing goes the same with SEO, if you want to rank at the 1st page of Google, you need a top-notch blog writing service. At LinkBuildingCorp we give you proper strategies and ideas to build your visibility and reputation in SERP. It takes time, patience, and planning to get the results you want from search engine optimization. With our team, you will get the best value of your money.
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