What is Content Writing? Why Is Proper Content Writing Important?


Content writing is the method of planning, editing and writing web content, originally for digital marketing purposes. It can include articles, writing blog posts, podcasts and script for videos, as well as content for different online platforms, like text posts on Reddit or tweetstorms on Twitter.

Why Is Proper Content Writing Important?

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When the majority of people hear about content writing, they assume that it would be all about writing articles.

Nevertheless, writing content is not just essential for blog posts.

In fact, content writing is essential for all variety of content formats, including:

■ YouTube video descriptions
■ Social media posts
■ Keynote speeches
■ Podcast titles
■ Email newsletters
■ White papers
■ Video scripts
■ Web page copy
■ Landing pages

Or put it another way:

Writing is the basis of every content that you publish. After all, you build links through content marketing.

1. Helps Build Brand Awareness

Developing products or business ideas can consume time. You need to have consumers on your side and let them explore more about your selling. Publishing content on different channels will assist the process. Utilizing your social accounts, blog, newsletters, and site to develop engaging as well as useful content that relates to your industry or brand will show your genuine clients that you are active.

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2. Written Content Helps SEO

Yes, a combination of marketing is essential. But content writing marketing is and will always be one of the major on-page ranking factors. A video ranks higher only when it has content. Whether that is a simple script or a YouTube description, utilizing keywords will help to drive SEO.

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3. Writing Helps Establish Your Business

Publishing regular content helps people to know more about your business. It tells them about what you provide and how can you assist them. For example, the niche guest blogging services help you to post daily and this builds your sales.

4. Good Content Earns Links from Other Websites

If your business modulates its websites with content that is prominent to your product, you can be tension free that over time people will begin to mention and link this content when talking about that product and services. This will enhance your SERP ranking.

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5. Good Content Will Always be Shared

The high-quality content will always be shared. This is a simple fact. Target keywords along with high search volumes. Write an attractive headline and you will be sure people will click your link to read. Or, consider utilizing numbers, rare questions and something to fascinate people with the content and headline itself. No matter what it is, a blog post or social media post, keeping it interesting will boost your traffic and increase new shares. You can also consider travel writing to your business as this will guarantee you good content.

6. Written Content Builds Retention

If you have a reputed business then you probably want to build and maintain customer retention. Having a fabulous content strategy can encourage this plan. Remember your favorite brand and why it is your preferred brand? Possibilities are there is something to do with their digital ideas. Whether that is a fabulous Instagram feed or convenient to utilize the website. No matter what it is writing will always pay a huge role in that. As it keeps you engaged.

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Best Practices For Content Writing:

1. Create an Outline

Outlining is the very first step in the content writing process.

Outlines assist your content to come out the best for two major reasons:

■ First, outline encourages you to implement all your thoughts in an organized manner. Which genuinely speeds up your writing process.

■ Second outlines generally make a better structure for your content. That’s clearly because an outline helps you to view your content from a high level that is impossible to see as you are writing. And this is the common content marketing mistakes that people often do. Therefore outlines are always the best.

Plus, as you have an outline, your final content will cover all the essential points that you have decided before you started writing.

2. Make It Easy to Consume and Share

Content that is very convenient to read and understand at the same time is the key to great content.

You can see a post written by a reputed copywriter. But if the content is hard to understand for the people, no one will read it till the end.

Listed below are few easy steps that will assist to make your content more convenient to skim, consume, and share. For effective content writing, you can hire ultimate content creation services from a reputed agency so that your business doesn’t lack in anything.

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3. Keep it Snappy, Rich and Entertaining

Whether you are writing about cars or content creation, your writing needs to attract customers.

Otherwise, they will go to some other website.

How you attract customers depends totally on the format you are working with.

When you create videos, try to add some humor or spice to the content so that customers can click to your site.

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And when you are creating content for any video, make sure to focus on formatting and layout.

Particularly, try to keep the paragraphs short and for more guidance, follow confidential website writing tips.

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And if you are about to settle and start recording some audio, your lines should be interesting and short. You also require to neglect parenthetical statements. Content in parenthesis is convenient to follow when you are reading it. But you can conveniently “lose the thread” if you are listening to your audio as a podcast.

In short, your final content requires to be very engaging for the customers. And no matter what format you are working with, everything starts with the content writing method.

4. Quotable On Social Media

Based on the study that you conducted, only some blog posts get shared or linked to.

And to improve the odds that your content ranks in SERP and add shareable quotes and gets shared on social media.

For text-based content, this can be a statement that you can highlight in your post.

5. Choose Interesting Angles

With 2.3 million blog posts going live each and every day, you can not post something generic and expect an engagement of visitors.

Instead, to attract traffic to your content, you require an interesting angle.

An angle is a convenient method to engage any individual so that your content can stand out from the crowd.

The angle of your content can be about any personal story. A little portion of controversy. Or something that simply looks better when seen from outside.

The angle you select to go with should depend on your target audience.

You can also consider hiring powerful link building services as this will help your business to spread all around the world.

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6. Make It Actionable

For most industries, your content can not be just entertaining.

And it is not even sufficient for it to simply be informative.

For your content marketing to work, your content requires to be very beneficial.

Here’s how:

a)- Include a step-by-step process:

The majority of content is a list of things you gather from other people’s lists of things. When you develop a set of methods or tips into steps, your content quickly becomes much convenient to take action on.

You can take reference for building a link from an essential guide to blog Seo.

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It is not a collection of irrelevant tips. The content is a step-by-step action plan that everyone can follow very easily.

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b)- Use examples:

examples make your content very convenient to consider it as a practice. That is why you can pack your content with real-life examples.

c)- Keep it up-to-date:

A single outdated example or step can harm the efficiency of great content. It is suggested to go back and update your old content at least once a year.

7. Make it Trustworthy

People who can share and link to your content, they require to trust your site first.

And content plays a huge role in determining a number of people trust your site.

Listed below are a few steps to make your content more trustworthy.

a)- Use proper grammar: If you want to enhance your content creation skills, a tool called Grammarly can be a huge help.

b)- Do your homework: References and researches represent that you know what you are talking about.

For example, whenever you write a guide, try to add many stats and references.

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c)- First-hand experience: Publish reports on things you have personal experience with. Why? Content written by professionals is so rare. Unluckily, the majority of people hire random writers, seeing their experience. But when they write content there you get to see their actual experience, your content is much convenient for a random visitor to trust.

8. Give it an attractive Headline and Introduction

The majority of visitors invest only 15 seconds on an article before leaving the page.

With such a short time limit, your introduction and headline plays a vital role

Here is the method of how to create fabulous intros and headlines that work:

1- Headlines between 14-17 words do best when it comes to shares, as uncovered in a study of 900 million articles.

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2- Add some dramatic emotions to your titles. This free tool provides you an emotional marketing value points that you can utilize to benchmark the emotional side of your copy.

3- Utilize short introductions (about 4 to 8 total sentences). In other words, don’t be like those websites that babble on and on before getting to the actual information. You can also prefer getting an SEO audit for your website as this will bring the huge sale to your business.

4- Read your content completely. For some of your introductions, you just had to list out bullet points of what they are about to learn.

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Note how these bullets points are helping users to read the content properly. There are benefits that individuals will get out of reading.


The ultimate guide to writing blog posts will help every writer to write effectively that can bring a huge amount of traffic to your website.

This write-up for SEO content is specifically written to help you boost website rank in SERP.

Although you do not need any guide if you have a prominent and reputed SEO agency who can help you in every path to your success. One of such reputed agency is LinkBuildingCorp, they provide creditable article writing services to help your business reach to as many users as it can. The professionals of the agency then help you to boost new sales, traffic, and revenue.

So, if you want to grow your business, Contact us today. We will offer you effective as well as efficient content writing services that will suit all your business needs.

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