Do you know digital marketing will account for 75% of the total marketing budget by 2021? Taking into consideration the increasing need and scope of digital marketing, it is believed that business owners will soon be allotting a major proportion of their budget to digital or online marketing. But, do you know what exactly it is, how it works and what are the types of online marketing that are fruitful for your business? If you are stepping into the digital marketing world, this blog will help you explore everything you want to know. So, lets get started.
What Is Digital Marketing: Basic Definition
With 4,07,00,00,000 results on the keyword “digital marketing”, it is quite evident that millions of people around the world are trying to understand the term or explore different details related to it. So, for you being a business owner, it definitely makes sense to understand the definition of digital marketing.
In very simple layman’s terms, digital marketing refers to marketing services or products using electronic devices. Under this marketing strategy, businesses make use of channels, such as email, search engines, and social media, to connect with both the present and prospective customers. According to a professional link building company in USA, people spend approximately 11 hours each day on their mobile phones and other electronic devices. The day is not far when every minute of your customers will be spent on these devices. Hence, if you are not a part of digital marketing, you are certainly missing out a major proportion of your target customers.
Major Types Of Digital Marketing
The best approach to digital marketing is a mix of both online and offline marketing. Hence, we have listed some of the most popular types of digital marketing strategies that most of the successful organizations follow.
1- Search Engine Optimization
SEO is a process that helps your website appear in the search engine results for a given set of keywords. For example, you own a dating website. Now, with the use of top SEO techniques, your website will get improved ranking and visibility online, thereby reaching potential customers across the world. Upon searching any random keyword, such as ‘dating seo services’, multiple results will appear as shown in the image below. The top 10 results hold major significance. Hence, you should always make sure that your website appears on the first page at least.
2- Social Media Marketing
As the name suggests, social media marketing refers to using social media platforms for attracting traffic towards your website, building brand equity, collecting customer’s feedback and improving customer service. It provides you a way to create content that engages customers and provides value to them. For example, the image below displays an interesting way to attract the attention of the audience plus provide them educational and valuable content.
3- Content Marketing
The easiest way to build relationship with potential customers and generate brand awareness is content marketing. The whole concept aims at creating a valuable content that drives a profitable customer action. Basically, content marketing is a part of every activity that is used in digital marketing, be it social media, email marketing, SEO, social media marketing or quick directory submission services in Noida. The image below shows a perfect example of a content that delivers maximum value to the readers. The result appearing in ‘featured snippet’ is a clear sign that the content is qualitative and gives exactly what the user is trying to find.
Other types of digital marketing include:
- Affiliate Marketing
- Search Engine Marketing
- Viral Marketing
- Instant Messaging Marketing
- Pay-Per-Click Advertising
- Radio Advertising
- Email Marketing
- Television Advertising
- Influencer Marketing
- Mobile Phone Advertising
So, do you want to grow your business? Do you want to see better results in just 3-6 months? If yes, these digital marketing strategies can really help you out. If you follow the right approach and ethical practices, you can achieve visible growth in your online business sales, traffic, leads and revenue. But, how to get started? You can either look for quick SEO Reseller Services in UK or simply outsource digital marketing to LinkBuildingCorp that is a professional link building and digital marketing company in India. With talented digital marketing experts on board, we offer a full range of online marketing solutions that help your business grow in the online business sphere. Contact us today to know more!
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