Confused by the uncountable options for increasing traffic to your website? You are not alone in this. This article does not list every strategy to increase traffic under the sun. Rather, it lists the strategies that are proven and have helped many to grow revenue. In other words, they are tried and tested strategies.
Here we will cover:
✓ Content Creation
✓ Email List Building
✓ Guest blogging
✓ Promote content in relevant online communities
✓ Produce video content
✓ Voice Search Optimization
✓ Answer questions on Quora
✓ Local SEO
✓ Technical SEO
✓ Write ultimate guides
✓ Build Backlinks
✓ Get Listed in Online Directories
✓ Social Share Buttons
✓ Website Analysis
✓ Contests and Giveaways
Why More Website Traffic?
Website traffic is both an essential indicator as well as drive to business growth. It can assist you to:
✦ Look how well your marketing is working
✦ Collect insights about your audience to take decisions
✦ Enhance your SERP and search engine credibility
✦ Boost more leads, customers, and increase conversion rates
Yet getting these benefits needs driving traffic to your site the right way, and a concentration on driving quality traffic.
In this article, we will go through all the easiest ways to increase your website’s traffic in a manner that impacts your bottom line.
Channels That Drive Quality Traffic To Your Website
There is not one set-it-and-forget-it tool that boosts high-quality and free website traffic to your site. Instead, there is a mix of channels that work together to increase visitors. Some need time, some need effort, and some money. Few strategies and channels that increase traffic to your website include:
• Online directory listings
• Off-page SEO
• On-page SEO
• Online ads
• Social media
In the next part, we will go into more detail on the most powerful ways of increasing website traffic.
15 Ways To Increase Website Traffic
1. Content Creation
Inbound marketing concentrates on attracting genuine people to your company. The best way to do this is by generating content through blogging.
To come up with content that will influence the right visitors, you need to know your buyer persona. Once you know your audience, you can generate content that will attract them to your site.
But how do you write a fabulous blog post that will influence the right audience? Follow these five steps listed below:
✓ Identify your buyer persona: Know more about your audience, from job title to pain points.
✓ Conduct SEO research: Know what your audience is looking for on the web so you can provide the right content.
✓ Write a draft: Start by drafting a post that answers your audience’s questions.
✓ Publish: Publish your post on your blog.
✓ Promote: Promote your blog post on social media as well as email newsletters to boost traffic. The more traffic your posts release, the higher it will rank in search engines.
2. Email List Building
Utilizing your current customers and readers is a perfect way to boost traffic. When you post a new blog or content offer, you can present it to your subscribers/followers for a quick traffic boost. With powerful content writing websites, having repeat readership is beneficial for conversions, traffic goals, and lead generation.
To begin with this, create an email list or grow your current list. Listed below are some of the strategies you can use:
✓ Content offers (see #23 for more information): Release gated content for visitors that need them to deliver an email address to receive. Include CTAs for your content on your site.
✓ Easy-access newsletter sign-up: Include sign-up forms on your site, from your homepage to your about page. If a visitor had a wonderful experience on your website, they might want to sign up for a newsletter. Make this a convenient process.
✓ Social media: Promoting your email newsletter on social media, whether through a contest/giveaway or a post, is a great way to turn your current followers into subscribers.
3. Guest Blogging
You can also utilize guest blogging as a tool for increasing visitors to your site.
Professionals genuinely believe guest blogging is an efficient way to drive visitors to your site. Entrepreneurs have found guest blogging to be a viable way for boosting website traffic. There is no telling the advantages you will get if you leverage guest blogging strategically. There are two different things that you need to get right when it’s the matter of guest blogging.
The first one is to find websites that are relevant to your niche and accept guest posts. This is one of the crucial things about increasing organic website traffic.
You can find such sites by searching them on Google.
If you want to find blogs in your field that are accepting guest posts, utilize the listed search queries to see more specific results:
• Name of your niche + “write for us”
• Name of your niche “ “sites that encourages guest posts”
• Name of your niche + “s guest post”
• Guest blog by + “name of the author” (e.g., guest post by “Prerna Chaudhary”)
• Write guest post + ‘write name of your niche” + blog
And that’s not all- you will get more chances to pop up when you search others who mostly contribute high-quality blog posts to industry-related websites.
The majority of bloggers and companies share posts written by guest contributors via their social media profiles. Enter this search string in the search box of a social network:
“person name” + guest post
“company name” + guest post
To get websites where a particular company or blogger has published a guest post.
Additionally, research online biographies of particular bloggers and companies. More often than not, their web profiles holds a list of websites where they have been invited to guest post. That’s a plethora of most fitting guest blog opportunities showcased to you on a silver plate.
The next thing that you have to work on is writing a convincing piece of content for the website that you are going to be writing for.
The effective guest posting does one essential thing: strengthen your branding. It also delivers the right target audience a valid reason to read your content.
4. Promote Content In Relevant Online Communities
Relevant online communities are niches where your target audience hangs out on the internet.
You can find the listed communities everywhere:
✓ Facebook groups
Judging by the comments, it was quite well-received.
Seems easy right?
Well, it is. Just don’t look out a few Facebook groups and begin spamming the heck out of them. There is no better and quicker way to get banned and booted.
What’s missing in this example is the effort needed to be active in the group, establish trust in the community, and make your relationship with the group admin.
Do this, and they will be more inclined towards you and likely to say yes on the rare situation you ask permission to self-promote.
5. Produce Video Content
Consumers demand more videos from brands.
This is the reason why 87% of marketers generate video content online. Videos tend to increase 157% organic search traffic as well. Plus, 47% of consumers act immediately after watching a video advertisement.
Give the people what they need. Your business should have a YouTube channel also, and you should add new videos to it regularly. You do not have to spend a fortune to generate video content. It is convenient to create and edit your videos in-house. People would rather prefer watching a video about a product than reading about it. This is the foremost reason why marketers say video content assisted them in increasing website traffic.
You require to have a video on your site. Add videos to your social media pages and emails. You can even embed video links into your blogs. This is one of the most used tips to grow organic traffic.
Ultimately, videos can assist you to make new leads and boost your website traffic. If you are not generating them right now, you have to start as soon as possible to increase your reach.
6. Voice Search Optimization
To drive traffic to your website, it is essential to show up where people are searching for you.
Voice search is an increasingly vital area in which you should rank. In fact, as per PwC, around 65% of 25 to 49 year old speak to their voice-enabled devices at least once per day. This is the reason why optimizing your content for voice search is important.
Listed below are few tips to get started:
✓ Research long-tail keywords: When people utilize voice search, they speak in full sentences. To optimize voice search, begin researching longer tail keywords.
✓ Write answer-focused content: The content you write should include the answer to your audience’s questions.
✓ Optimize for snippets: Smart speakers such as Google Home and Alexa search for concise, short answers. Writing quick summaries in your posts makes it convenient for search engines and smart speakers to find the answer they require.
7. Answer Questions On Quora
Quora is a Q&A website where anyone can ask questions or answer them. This means you can respond to any existing questions related to your niche, increase some traffic for your site, and establish your authority along the way.
Now the real question is does Quora send traffic and sales to your website? The short answer is yes.
So, how do you do marketing on Quora?
There are two different parts to this equation which will give you the correct idea on how to increase traffic.
(a) Finding The Right Questions
Looking for good questions is important. That’s because Quora is a user-generated website, which means that thousands of individuals ask questions every day.
To find these questions conveniently, enter quora.com into Site Explorer, and navigate to the “Top Pages” report.
The report represents the pages on Quora that get the most search traffic. That means: any answer you write on Quora will also show up on Google, thereby delivering you more referral traffic.
Another tactic you can use is the Quora Ads ‘hack’
If you set up an Ads account, choose “Questions Targeting”, and then enter an appropriate keyword, Quora will recommend questions to answer and show the number of weekly views.
(b) Answering Questions Well
There is no hidden tactic for writing good answers on Quora.
Good answers = good writing.
If you want someone to read your answer, be glued to its story, and then click upvote or share, you have to craft convincing copy.
Luckily, there are copywriting formulas that make this convenient, one of which is the AIDA formula.
✓ Attention: Get their attention with something relevant or catchy.
✓ Interest: Tell them interesting facts, examples, uses, or stories.
✓ Desire: Make them desire the product, services, and so on.
✓ Action: Help them to take action.
Here is a guide that explains more about the AIDA formula.
Some more tips for a good Quora answer:
✓ Provide value: Quora moderates will not hesitate to remove your response if they find that you are only there to siphon to traffic to your website. They are happy for you to link elsewhere, as long as you truly provide value.
✓ Include images: Images assists get attention as use is scrolling through their Quora feed.
✓ Tell a story: The majority of Quora answers are a little dull and very matter-of-fact. Telling stories assist to engage the reader.
8. Local SEO
If your company is a mortar and brick store, reliable local SEO is an essential factor to consider. To gather information for local search, search engines depend on signals like social profile pages, local content, citations, and links to deliver the most suitable local results to the user.
For instance, when someone types in “best biryani near me” on Google, the results are generated by the user’s location. A tool like Google My Business help businesses manage their directory listings as well as citations so they show up in local searches.
To rank for local search:
✓ Make sure your address, name, and phone number are consistent on your Google My Business and social media pages.
✓ Utilize a directory management tool to check directories such as Foursquare, Yelp, Best of the Web, and so on.
✓ Research and utilize location-based search terms on websites such as Google Trends, which checks popular search terms around various regions.
9. Technical SEO
Technical SEO concentrates on the backend of your site to analyze how the pages are technically set up and organized. Factors involve elements such as crawling, page speed, indexing, and much more.
Remember, don’t ignore the power technical SEO changes. It helps in growing organic traffic by more than 50% in just one month.
To get begin with your technical SEO, utilize some of the tips:
✓ Fix broken links and redirects
✓ Set up language meta tags
✓ Create an XML sitemap for your subdomains
✓ Add custom H1 and introductions to topic pages
10. Write Ultimate Guides
Ultimate guides are effective tools for boosting traffic since people like to share them through social media, so here we have shared some tips for creating your own guide for using them to build your marketing list. And you can also use it as tips to write good article for blog and SEO.
Listed below are some tips to your first ultimate guide:
✓ Subscribe to hundreds of blogs in your field: Get to know what is going on in your industry, wait for that perfect piece of eye-opening information that no one has blogged about, and then make an ultimate guide.
✓ Read posts on your topic: Once you get an idea about an ultimate guide, check if there are any other out there. If there are, how can you make your difference from others? Can you combine a few guides to make an ultimate guide?
✓ Provide a ton of screenshots: Even if the topic behind your ultimate guide is very basic, deliver screenshots. The visual break up the content and assist people to scroll through it. If the topic is difficult, then do screenshots of the steps.
✓ Present case studies: An ultimate guide comes alive when you share real-life instances. People tend to believe what you are saying when you have appropriate examples.
Once you have written the guide, your next step is to do promotions.
If you don’t have a large audience, then you may have to offer to share it on a popular blog.
11. Build Backlinks
A backlink is a link you get for your site from another site. Backlinks from industry influencers or complementary businesses will not only present your business in front of a larger audience, but it will also boost traffic to your website. Plus, Google picks up on backlink and will increase the trust in your business if it sees other trusted websites pointing to yours. More trust from Google leads to higher rankings, which gives you more traffic. Get noticed on Google with quality backlinks.
12. Get Listed In Online Directories
One of the ways to grow organic traffic to your site is to get listed in online directories and review websites. For most of these sites, your profile will have a link to your site, so actively updating these listings and getting positive reviews is probably to list in more website traffic. Plus, many directories like to have strong strong domain authority on Google. There is a possibility that your business’s free pages could rank high for appropriate searches.
13. Social Share Buttons
Social share buttons are links that make it convenient for your readers to share your content on social media. When your readers become promoters of your content, your traffic increases. Here is a quick overview of creating social share buttons.
Once you have created your social share buttons, how do you get people to share your content? Listed below are few tips to get started:
✓ Request people to share on social media
✓ Generate strong content
✓ Add quotable content
✓ Include multimedia such as images, videos, infographics, etc.
14. Website Analysis
Let’s do a little reverse engineering of thought processes. Before you increase traffic to your website, it is essential to know your audience. To do this, there are platforms that will analyze your site to see where you are losing visitors. With this information at your disposal, you can develop the right content to drive the right traffic to your site. This is a valuable SEO technique that you can use for your site.
15. Contests & Giveaways
A simple way to drive traffic to your website is through giveaways and contests. This can deliver you a quick boost, while also rewarding your followers. You can do giveaways on social media, via your email list, or both.
Implementing a strategy like this can be easy. Just follow these six steps:
✓ Decide on which platform you want to host your giveaway
✓ Select a prize
✓ Choose the criteria
✓ Write ad copy
✓ Develop graphics
✓ Post and promote
Wrapping It Up:
To implement the strategies to increase traffic you need experts who are experienced in this field and have a deeper knowledge of SEO. With 100% genuine and error-free SEO services, LinkBuildingCorp have successfully earned the trust of all clients over the years and has become the most trustworthy SEO company. With our professional team, you will be able to boost revenues and attract potential traffic to your site.
Need guidance from some SEO professionals? Call us today now