How To Evaluate Link Quality For SEO Campaigns?


Ever since Google introduced its Penguin algorithm, most of the business owners are concerned about finding which link strategy works the best for them – relevance or authority. As backlinks form the biggest factor for search engine rankings, they still remain important even after continuous evolving digital marketing arena. But are all links created equal? No. So, how do you evaluate link quality for your SEO campaigns? This blog answers exactly the same question. So, let’s get started.

Evaluating Quality Of Links

Quantity does not matters when it comes to links. This implies that you need not to get as many links as possible, in order to achieve success. Rather, you must evaluate the links for quality so that they support your larger marketing goals.

Here is how you can evaluate the link quality –

1- Relevance

Relevance is the most important parameter to evaluate the quality of links. Most of the experts who offer fast classified ad posting services in India believe that the site(s) linking to your site must have some relevance so that the traffic diverted towards your site is genuine and turn to be potential business leads for you. For example, if you own a hotel website and you are attracting customers who are interested in household appliances, there is no use of such links.

Links can be relevant in multiple ways, like –

  • Domain to page
  • Domain to domain
  • Link to page
  • Page to page

2- Authority And Trust

What is the authority and trust quotient of the website you want to link to is a very important parameter to understand the quality of links. The more authoritative sites you link to, the more authority is passed to your site. Therefore, before acquiring links, it is advised to use popular tools, such as Moz and Majestic to check the domain authority of the websites. Also, check the site’s link neighborhood by using tools like Open Site Explorer and Majestic. Any site within a spammy link neighbourhood should be avoided.

Once it is done, be ready for niche research so as to understand the site’s industry reputation. Quickly search what’s coming up on the brand or domain name on Google. To identify brand mentions across the web, use a ‘mention tool’.

3- Human Value

Links are said to be qualitative if they pass real value to humans. According to a professional SEO Company in UK, the easiest way to determine the human value of the links is by answering just a few questions, for example –

  • Does the link redirect them to a site that they expect to go?
  • would the readers be happy by clicking your link?
  • Does the page provide the readers exactly what they are looking for?
  • Does the link take the readers to something helpful and useful for them?

The link you acquire should contribute to the overall value for the visitors who click the link, the site which is being linked and the linking site. If you find a site that is willing to link, even if it doesn’t pass any value to its audience, you must avoid linking to such site(s).

4- Technical Elements

The technical elements related to a website link are another important factors for determining the link quality. Some of the major technical elements include –

  • txt
  • Alt attribute
  • Nofollow
  • Anchor text
  • Redirects
  • Page location
  • Javascript

These technical elements affect the SEO value of a website link. But, much preference must be given to relevance, authority, trust and human value.


Determining the quality of links is a very important part of successful link acquisition. As Google continuously works to improve its algorithms, it becomes very easy for the search engine to spot spammy links from real links. At LinkBuildingCorp, we offer quality One Way Link Building Services in Australia with complete focus on evaluating link quality. This, in turn, helps you earn worthwhile links that have a positive impact on your brand or site. So, if you wish to accelerate your business growth, its time to outsource link building needs to us. We have the right team on board that builds quality links for business, giving you better rankings, traffic and increased business sales.

Call us at +91-9205356986 or mail us at

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