1. Build Links to Other Pages
2. Keep Track Of the URLs
3. Create Attention
4. Get In Touch With Other Link Opportunities
Finding broken links are also used to initiate relationships or get in touch with someone with regards to link opportunities, viz. crowd source participation and guest posting. The sooner you start using broken links, the sooner you will start reaping the advantages of these opportunities that are known to yield much greater rewards.
5. Plug Broken Sites into OSE
Sometimes you will come across an entire site that is broken. It will serve as a Jackpot to you. If the site would have a decent amount of link equity, then there will definitely be more advantages than to just add it to your master spreadsheet. Plug in the website to OSE for locating their top pages and determine which ones yield the highest link equity.
Once you find something you can easily recreate it, but ensure to make it 10x better. If building broken links was successful in the past, then just imagine the success you could get if it is much better than ever before. You do not just use this to ask the webmasters for updating the obsolete broken link with a link to you. You also use it as link bait.
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