Small and medium-sized local businesses do a lot of good in the communities in which they operate.
Not only do local businesses provide employment to local residents. They further help the economic lives of their communities by contributing to taxes that go into public service projects and social development programs.
If you’re a local business owner, it will be in your best interest to leverage the power of the Internet and local partnerships. Because this allows your business not just to survive but also to thrive.
One way to accomplish this is through a search engine optimization technique known as link building. Effective Link building can do your business a lot of good.
So, it’s better to implement the right strategies to make your local business stand out.
Today, we’ll read:
☛ 11 Actionable Link Building Strategies for Local Business
a)- Create Top-Quality Content
b)- Create Localized Resources
c)- Reach Out to Influencers and Bloggers
d)- Get Published in the Local News
e)- Reach Out to Your Business Partners or Customers
f)- Get Listed in a Local Listing
g)- Collect Links Your Competitors Have
h)- Acquire Lost Links
i)- Capture Local Citations
j)- Write Guest Posts
k)- Create a Survey
☛ Final Thought
Let’s get started.
11 Actionable Link Building Strategies for Local Business
When you are successful at getting many high-quality links from other websites to your own website, your site is more likely to appear higher in the search results of major search engines like Google.
This is significant because, in this day and age, a majority of consumers use the Internet to search for local businesses.
So, to help your brand get found, here are a couple of things you can do:
1- Create Top-Quality Content
If you’re new to link-building and you haven’t yet created a portfolio of niche relevant content assets, it’s best to focus on this first.
You want to be able to develop very link-able content—the kind that demonstrates authority and thought leadership in your industry.
It should be something that attracts the attention of people who need information and have the potential of being converted to paying customers later on.
If you are in the business of swimming pool construction, for instance, you can write long-form blog posts or case studies that showcase the beautiful pools that you have made for your clients—people with different budgets, architectural challenges, and personal aesthetic choices.
You want these content pieces to gain the attention of your target audiences, as well as the interest of publishers, who can then create backlinks to your website. If you know what are backlinks and how it use them, you can surely take your site to the next level.
2- Create Localized Resources
This is related to the first point, but it deserves special mention. Creating content that is specific to your locality can help demonstrate your expertise in your industry, as well as highlight your reputation as a local authority on the subject matter.
One of the best formats for a local resource page is the list format, which gives you the chance to feature leading businesses or personalities.
For instance, if you have a restaurant business in a wine region, you can make a list of the best wine products from local vintners or wineries.
This is not only helpful for local web users who may be searching for the information you are providing, but it also incentivizes the people or businesses you are featuring, thus encouraging them to share your impressive article writing and link back to it.
3- Reach Out to Influencers and Bloggers
You want to develop your link profile as naturally as possible, so your links should come from high-authority, high-ranking websites.
As such, you should be careful not to publish your content on low-quality and spammy websites. Instead, consider partnering with influencers and bloggers who publish content that is relevant to your industry or niche.
Offer to collaborate on linking to one another’s websites, sharing links on content pieces that are relevant to both your audiences. Alternatively, you can offer to write guest articles on their blogs, which you can then link to your own website or specific landing pages on your site.
4- Get Published in the Local News
Your local town or city news outlets are another useful ways to build links. Try to think out of the box if you’re not sure how to approach this.
For instance, if you’re running a local medical practice, you can consider hosting a medical mission for the city’s homeless or sponsoring a local community activity.
The story can be picked up by local news outlets, who can then write about the event and link back to your website.
Another option is to get the story out as a paid press release, which you can distribute to the local media.
5- Reach Out to Your Business Partners or Customers
A lot of times, you don’t even have to look far in order to get top-quality links. You may already have business partners or customers who can give you links to your website.
For example, if you’re a local distributor of children’s art supplies, you can try to request some of your customers for links.
These include elementary schools and summer schools that have their own websites, or maybe even a local mom blogger who has used some of your products in the past. This entire process results in complete organic link building.
6- Get Listed in a Local Listing
Aside from your business partners and customers, you can also consider contacting your local chamber of commerce, your local city government, or even a local listing site to try to get your business.
This may make your website listed on their listings.
7- Collect Links Your Competitors Have
If you simply look at the overlap of important links to your competitors’ sites, there are possibly a plethora of locally and contextually relevant link opportunities.
You can use some tool to find which websites link to your competitors.
Suppose, if you are performing cost effective link building for glass repair companies, what you’ll probably see is several links relevant to your niche as well as many directories.
Such directories are considered local citations and add business data like address, name and phone number.
8- Acquire Lost Links
Websites change from time to time, so you’ll often comprise links going to pages that exist no longer.
By redirecting the old versions of your pages to the existing versions, you recover such lost links as well as their value.
9- Capture Local Citations
There are a plethora of citation solutions that exist, but apart from sites that are actually ranking in your market, these are those that you may need to begin with for the US.
Some of these feed their data to different websites and are commonly considered the most crucial citations.
Other major players:
✓ Google My Business
✓ Dunn & Bradstreet
✓ Apple Maps
10- Write Guest Posts
Implementing premium guest posting solutions is one of the widely used link building strategies as it offers value both for you and different websites.
Rather, than asking another stranger with zero investment in your business to do the job of adding a link to their website, you’re providing to do something for them that would be advantageous for them and their audience.
Research the blogs in your city to find out the suitable ones that are quite relevant to your business and simply accept guest posts.
That won’t just mean a straightforward connection.
An accounting firm doesn’t have to look for blogs that are about accounting specifically—that locally created blog may be interested in a post about everything readers should know prior to monetizing their hobby.
You just have to look for blogs with sufficient connections so that you can bring value to their audience. This is one of the outstanding link building ideas.
Brainstorm topic ideas that are highly relevant to the blog’s audience while also giving a natural opportunity for you to include a link to your website.
Then begin pitching. For each blog that accepts your pitch, ensure you write a truly good piece and add a link or two to pages on your website where it naturally fits.
11- Create a Survey
If you provide valuable statistics to local bloggers as well as journalists, you’re possibly to get a huge number of links from it.
Perform a survey that captures local concerns or problems. Enter your email list as well as your social following to gain responses.
And if you’ve built up new relationships with different local businesses, simply ask them to indicate boost your survey and boost the number of respondents.
When you have sufficient responses, simply post the data collected from your survey.
Include a few exceptional graphs and charts to exemplify the information. Then quickly promote your findings across the web.
If you can be a great source of a statistic that individuals in your community actually care about, different websites will definitely mention it too and add a link back to the source.
These steps are mainly recommended and followed by a reputable local link building agency for small business that wants to see their clients grow.
A lot of these strategies won’t just help you gain more links; they’ll help you turn out to be a more valuable and rewarding part of your local community.
Looking for third-party partners that can provide quality inbound links to your website can be challenging, but look hard enough and you’ll find opportunities that can bring your link acquisition endeavour to the next level.
With the right collection of high-quality links, your local business can flourish in an internet-based economy.