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What Is Guest Blogging? And Why Guest Blogging Is Important For Your Business

What Is Guest Blogging Image

Data from social marketing writing found that 62.96% of people recognize a blog with many authors to be more credible. You want relevant links, authority, sales, motivated leads, and qualified traffic in your business. Guest blogging can provide all of these and a lot more that can work as an effective inbound marketing strategy.

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What is Guest Blogging?

Guest blogging, also known as guest posting is an act of writing content for another company’s site. Usually, guest bloggers write for those blogs that are related to their industry in order to:

Attract traffic to their website.

Generate domain authority utilizing external links to high-authority domains.

Boosts brand awareness and credibility.

Form relationships with a squint in their industry.

Guest blogging always delivers tons of benefits for both guest bloggers and the website where the blog is posted. In other words, guest blogging can give you an idea of how to grow organic traffic.

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How to Find Websites That Accepts Guest Posts and Outside Contributors?

There are two different ways to find sites for the event of guest blogging:

Survey the web, utilize the websites that connect bloggers and publishers. Here are some effective ways to find blogs for guest blogging :

a) Search for Lists of Top Blogs

Firstly, search a phrase like guest posting blogs list in Google Search Engine and review the results.

Then visit all the blogs one by one in search results.

While hunting, you will find few blogs that will be relevant to your site, but ensure that the sites accept guest articles from the contributors

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b) Advanced Search with Search Strings

Google has many search string that helps to find out particular information on the web, which you can combine with search strings.

If you are a beginner, you can learn more and more here. If you Google “keyword” and “write for us”, your results will come out like one of the images shown below:

search with keyword image

This search command will showcase all the pages that hold the exact phrases, in this case, pages utilizing both “link building” and “write for us”.

This method is both complex as well as simple, there are only a handful of modifiers, but they can be combined in various ways. The only limitation is your creativity.

There are unlimited combinations that will assist you to find blogs that are can accept your guest post.

A few examples of search strings are:

inurl:”keyword” “contributor”
“keyword” inurl: contributors
“keyword” inurl: authors
intitle:”guest post” “keyword”
“guest author” “keyword”
“guest post” “keyword”

c) Follow People or Companies who Actively Guest Blog

One of the perfect ways to find high-quality guest blogging opportunities is to track others who are constantly contributing quality guest blogs to industry-related websites.

Try out this search string to find the sites where a particular person or company publish their guest post: “person name” or “company name””guest post”.

There are different ways to find relevant blogs, but these are three main approaches you should keep in mind.

Why Guest Blogging is Important For Your Business?

Have you ever considered guest blogging for the growth of your business? If no then consider it! Guest blogging offers millions of benefits and can even assist your business to be more successful. By sharing your expertise on other company’s website you can build an authority figure for yourself within your market. Additionally, you can build long-term relationships with other leaders in your field and can spread your brand awareness among the new audience.

1- Authority

Reveal your authority by showing your expertise in a particular area. If a website publishes your guest post, it means the site is trusting you to share information. By writing about the area you specialize in, you will develop your credibility and readers will see you as a trustworthy person for getting information. Ideally, when readers will require the premium guest posting services in the future, they will remember you.

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2- Branding

Build your brand by guest blogging on websites to boost your exposure. Search for popular sites that are related to your business and request to add a blog post or guest article. After your guest blog gets published, new visitors will get attracted to your business. This showcase your brand name to a new audience and assists you to make your brand a reputed one.

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3- Google Authorship

By guest blogging, you can get Google authorship, Google will get to know who you are! If you are utilizing Google+, you just have to add the blog post to the “contributor to” portion in your bio. This assists you to gain Google authorship, permitting a picture to come into view next to your name in search engine results for every guest post you write. Google Authorship boosts your ranking in Google search results and click-through rates.

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4-  Improve Your Writing Skills

Guest blogging is a perfect way to showcase your ideas in writing. When a site publishes your blog, you start to form a portfolio of articles. You can also get comments that can generate new ideas for things to write about or services to provide.

5-  New Leads

Readers that read your blog post can convert into potential leads for your business. When you post your guest blog, you are connecting with new leads. The visitors that are familiar with your guest blog post might get pleased with your knowledge and reach out to you every time they want information about your services. Even if they don’t contact you now, they have surely made a strong relationship with you and the services you provide. If you are not searching for leads, best link building firms can also help you build connectivity and new contacts in the industry you work in.

6-  Website Traffic

An essential aspect of guest blogging is the growth in traffic to your website. When you write a guest blog, ensure to ask for a link to your website in exchange. This link will give you high-quality traffic to your website after a reader reads your blog post. An increase in traffic means more people will get to know about your business and your services.

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How Does Guest Blogging Impact SEO?

In simple terms, as long as you are careful about developing high-value guest blogs for legitimate websites, guest blogging can be a perfect tool for building your domain authority and moving up in SEO rankings. Guest blogging can also be considered as the best way to learn SEO link building methods.

a) Backlinks

The first impact that guest posting has on your site’s SEO is through your website’s link profile. As you do your part of the contribution to new sites, you should keep new links safe on your sites.

Backlinks are the most important factor to build ranking in search engine optimization and will be for the anticipated future. Few things show how Google gauges a link. This holds the domain and page the link is on, the location of the link on the page, and the anchor text. In this portion, you will know how to use links you earn from guest blogging to boost your SEO strategy.

A quick description of nofollow links: you should focus on the normal links from blogs, but don’t lose some nofollow links in the process.

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b) Link Placement

Initially, your link will be located within the body of the article, related to the surrounding context and supporting the guest blog.

Guest posts also have a biographical paragraph that showcases the information about your background and your company. Basically, the author includes a simple link elaborating on their background with the bio.

Link placement image

This is pretty good, but you should ask the blogger for a link in your article’s body, specifically if it caters value to the post, and make sense in context.

Why is a link in the body important?

It generates more organic links- for the reader, for your website, and for supporting your post. It’s not only effective for SEO, but it’s more likely to be clicked by the readers.

c) Anchor Text in SEO

The anchor text in a link in the words that are hyperlinked.

Here is the HTML that helps in the creation of a link

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Listed below are a few different types of anchor text:

Branded: Your brand’s name that is linkbuildingcorp, LBC, linkbuildingcorp.com.
Keyword-rich:the particular keyword you want to rank for i.e. “SEO company”, “SEO services”, “SEO agency”.
Partial match: A portion of the specific keyword you want to rank higher for, i.e. “the company who delivers link building services”, “company who specializes in affordable links”, etc.
URL:The partial or complete URL of the page.
White noise: that, click here, this, link, and so on.

Anchor text indicates search engines and users on what the page is all about, and can leave a large impact on rankings. For instance, if you want to rank a certain page for social media marketing on Google, you might need many links with the specific anchor text phrase indicating that specific page.

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What Does High-Quality Guest Blogging Look Like?

The method of writing a high-quality guest blog is to think of it as a value-added content that can influence your audience- not as an advertisement.

As with any type of inbound content, your guest blogs should be relevant that can educate the readers. It should not seem like a promotional that keeps on promoting your own products and services. If the topic is related to your product, then for sure there’s no harm to add it in your blog. But there is a massive difference between selling yourself and providing help through educational information.

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In spite of trying to identify guest posting opportunities as an aim to establish yourself as an authority figure in your field, introduce your name to a new audience and form genuine relationships with other businesses or bloggers.

Listed below are a few tips that will help you enhance your guest blogging strategy:

» With a concise author bio. However some companies permit you to include links back to your site within the main portion of your blog, many forbid it to change the links over time. Your bio, then, is likely the only place where you can include a permanent link back to your site.

» Try to include at least one link back to one of the company’s earlier blog posts within your guest post. They will encourage the research you have done and this small action will help you to increase your own authority and traffic.

» End each post with a call-to-action that requests readers to leave comments. Remember, the more people will comment on and share your blog, the more popular your site will get in an SEO search.

» Post your guest blog on your social media network. This is a great way to generate more traffic back to your guest blogger and their business. By now, it should be the second place for you to share your blog. And it’s a nice gesture to say thank you for publishing your guest post.

» According to the ultimate guide to blog SEO, you should utilize Google Analytics to determine how much traffic your guest post is generating. This will give you a broader idea of what readers are liking and what not. This will also help you to analyze what is working the best for your business.

Considering these tips will assist you to avoid writing or accepting spammy content and, in return, get all the benefits of guest blogging. To boost your SEO rankings, reach new audiences, and increase the credibility of your brand, follow these suggestions and associate your blog only with well-respected marketers.

And keep developing content that’s consistent and remembered!

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