Do you feel that your website is search engine friendly? Do you feel that you apply the most effective techniques of inbound marketing? Well.. The answer lies in the visibility of your website in the search results. If your website doesn’t rank in the top 10 search results of Google (or other search engines), you are certainly missing out a huge opportunity for business growth. The first ten positions play a major role in the popularity and growth of a business. Hence, you must keep an eye on your site rank.
Here are some reasons as to why you must be very considerate about site being shown up in the top SERPs –
1. Increased Traffic
Reports say that websites, which manage to rank at the top search results, get 42% of the traffic, while 11% and 8% of the traffic goes to the second and third page respectively. So, it becomes evident why visibility on the top is so important for an online business. Not only, you’ll get a huge traffic inflow towards your website, but also gain trust and authenticity among the target audience.
2. A Tough Fight to the Competitors
Ranking on top will make you able to give a tough fight to your competitors. The online business is all about how well, you can attract the audience as well as generate genuine business leads. So, if your current ranking position is lower than that of your competitor, you should take it seriously and try to improving your site rank. Also, it is reported that a business ranking on the top gets almost 10 times more traffic and business than others on page 2, 3 or others.
3. Multiple Business Opportunities
Who doesn’t want to leverage from the expanded business opportunities? But, these opportunities will only knock your door, if you are visible on the first page of Google. So, ranking in the top 10 positions on Google search becomes of maximum importance to you. But, for consistent success, you need to make sure that you are able to maintain your position and stay at the top. Getting to the top is difficult, but staying there is even more difficult.
4. Builds a Trusted Business Image
One of the major benefits of ranking in the top is that you create a good business image in the eyes of Google and your potential customers. Most of the customers only check the websites shown up in the first ten results. So, if you get a better Google ranking, the customers will trust you for being a genuine and reputed product/ service provider.
5. Business Authenticity
As mentioned above, ranking in the first ten results will boost your boost your business image and credibility. This in turn, will give a kick boost to the authenticity of your business. Companies listed in the top results are generally the most trusted in the customer’s viewpoint. It is a psychological trick, which influences the customers and makes them believe that a company in the top ten results will be highly authentic and genuine. However, it should be noted that ranking on the top is no kid’s paly.
6. Minimize Costs
Lastly, websites showing up in the top SERPs, have a great potential to generate more business and reduce any additional costs, for example, advertising costs. This implies that you do not have to spend huge on the advertisements. Since, you are at the top you will generate leads from the search engines itself. So if, even after putting all your efforts, you are not ranking in the Google searches, try to find out the reasons and improve them as soon as possible.
Get Started Today
Top ranking is very important for every online business. Although it is difficult, yet it is not impossible. Continuous efforts can help you get to the top position and also maintain your position there. So, what are you waiting for? Ask your SEO team to revise the techniques or do an audit to find out where you are lacking. Once the weak areas are identified, you can move further in the race of getting the top rank.
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