Do you know that your SEO starts and ends with high-quality content writing? Every major search engine optimization agency these days mustn’t implement your optimization strategy without a powerful content strategy.
To know more about it, here we will read:
☛ How Content Marketing and SEO Work Together
☛ What is the SEO Value of Content?
☛ How to Create Optimized Content
☛ How to Optimize Your Content Once It’s Created
☛ The Importance Of Content Marketing In SEO
Let’s begin with it one-by-one.
How Content Marketing and SEO Work Together
Search Engine Optimization, or worthwhile SEO, is the method by which a site is optimized to perform better and rank higher in appropriate searches. Content marketing, on the other hand, is a subset of inbound marketing that includes moving a website through the sales funnel by delivering them interesting, helpful, or convincing content pieces.
Although these two may look like night and day, it is possible to develop a content marketing strategy for SEO– that is, a content marketing strategy that assists your website rank better, to reach more customers and for more keywords.
As Google’s algorithms have developed and changed, they have started to favor many of the aspects of a good content marketing plan- for instance, fresh content of a specific length, with good keyword targeting, and on particular pages. In fact, a powerful SEO strategy now involves content creation just as much as it involves classic and more technical factors.
What is The SEO Value Of Content?
Google, the king of search engines, processes about 3.5 billion searches every day.
And since here we are talking about search engine optimization, that means they are quite well suited to answer this question.
Sergey Brin and Larry Page co-founded Google in 1998 with a mission: “Organize the world’s information and make it universally useful and accessible”
That mission remains the same in today’s world also. The way in which they organize the information, however, has changed little bit over the years. Google’s algorithms are constantly changing in an effort to offer, as they say, “useful and appropriate results in a fraction of a second”. The “relevant and useful results” that Google is attempting to the provider are the pieces of content that are there on the web.
These pieces of content are ranked by their order of relevancy and usefulness to the user performing the search. And that means, in order for your content to have any kind of SEO value at all, it requires to be useful to searchers.
How do you ensure it is beneficial? Google assists you with that answer too.
Their suggestion is that, as you start creating content, ensure it’s elements are in place, you maximize the potential of the SEO value of your content. Without them, however, your content will not have much value.
But, developing great content is not the only piece of the puzzle. There is a technical side that you should be aware of as well.
For now, you can conclude that the SEO value of effective content writing relies on how informative, useful, credible, valuable, and engaging it is.
How To Create Optimized Content
When trying to create optimized content, there are some steps that you need to follow.
1. Perform Keyword Research & Determine Your Topic
While you have already identified that your goal should be to develop audience-centric content, keyword research is essential to make sure that the resulting content can be found through search engines.
There are a few things to remember while choosing your keywords and topics:
✓ Focus on Long-Tail Keywords
✓ Ignore Highly Competitive Keywords With Massive Search Numbers
✓ Use a Proven Keyword Research Tool
✓ Match Your Topic to Your Keyword
2. Develop Your Outline & Format for Optimal Readability
As you are making your outline, make sure that you are formatting your core content so that it is broken down into small pieces.
Online readers have short attention spans. And they are not going to stick around if your content is just one ginormous paragraph.
It is perfect to stick with paragraphs that are 1-2 sentences in length, although it is good if they extend to 3-4 shorter sentences.
You should also make sure that you are inserting sub-headers and/or visuals every 150-300 words to break up the content even further. And, if you want to boost engagement, readability is important. Furthermore, if you want your content to be perfect, know what is content writing.
3. Stick to Your Topic & Target Keyword
As you start writing your content, remember the importance of sticking to the topic, and target keyword that you have selected.
Don’t try to write about everything and anything within a single content. And don’t try to aim dozens of keywords.
Doing so is not only a time waste, but it prevents you from developing the most useful and relevant content on your topic.
Aim on what you have selected as your topic and stay hyper-relevant to that topic and the keyword that supports it.
4. Include Backlinks Throughout Your Content
If you go through the local SEO guide, you will see that people include various links to external sites.
As Google has made it very clear that credibility is an essential SEO factor, linking to trustworthy, relevant, and authoritative sites can help ensure that search engines see your content as credible.
Make sure, however, that the words you are using for the link are genuinely relevant to the website the user will be sent to.
For example, have a look at this sentence:
“You need to know how to create an engaging headline for your content.”
If you were to link to a source showing the reader how to develop an engaging headline, you’d want to link the bolded portion mentioned below:
“You need to know how to create an engaging headline for your content.”
In the majority of cases, it is suggested that you keep your links to 6 words or fewer. However, you can also prefer powerful article submission for engaging audiences.
How to Optimize Your Content Once It’s Created
Now coming to the “technical” part of content optimization.
The most essential steps include optimizing the following:
❍ Meta Description
❍ Title Tag
Let’s have a look at how to complete every step.
1. How To Optimize Your Title Tag
When a user executes a search, the title tag is the clickable headline that they see at the top of that result. Title tags are essential for some reasons. First, they help search engines know what your page is all about.
Plus, they can be a determining factor for which search result a user selects.
To optimize your title tag, you have to be sure of the following:
✓ Keep it within 60 characters.
✓ Don’t stuff keywords into the title.
✓ Be specific about what the content is about.
✓ Place target keywords at the beginning.
2. How To Optimize Your Meta Description
Your meta description is the small snippet of text that occurs under the title tag and URL. And it is one of the ways to grow organic traffic.
While Google has declared that meta descriptions doesn’t have a direct impact on rankings, they do affect whether a user clicks on your page. And click-through rates can have an indirect impact on rankings also.
For the best meta description, you should:
✓ Keep it under 160 characters.
✓ Add relevant keywords (they will be highlighted when a user sees search results).
✓ Provide a short, specific overview of what the content is about.
3. How To Optimize Your URL
Your URL structure is another aspect of SEO that has an indirect impact on rankings as it can be a factor that identifies whether a user clicks on your content.
Readability is very important here, as it makes sure that search users are not scared off by mysterious and long URLs.
The Importance Of Content Marketing In SEO
Let’s take a little closer at some content marketing SEO benefits, and know specific ways that a content marketing plan can deliver you an edge over your competitors in search engine rankings.
1. More Content = More Keyword Opportunities
Search engines cannot see websites like you and I can. Although as a human being we can look at a site with pictures of pet supplies and know that it is an e-commerce site selling dog bowls, leashes, and dog toys, Google has no way of knowing what a website’s purpose is unless those words are written somewhere. That’s why it’s important to learn how to write blogs.
Content marketing permits you to go beyond the small paragraphs of homepage copy and alt text descriptions on photos, where your space for keywords may be restricted. Through the use of blog posts, articles, guides, and other written content, you can use more keywords relevant to what your site is about- and what people are looking for.
For instance, if your site sells pet supplies, you may wish to rank well for keywords related to dog collars. Instead of trying to cram all the collar-related phrases and words you can think of into one small space or page, you can write a very natural guide like “how to select the right size collar for your dog,” or create a blog post about the newest colors and styles of collars.
The content is not just helpful and engaging. It is also a great chance to use keywords and rank high in searches.
2. It Helps Your Web Page To Rank Higher
When you are constantly adding fresh SEO content to your page, Google falls in love. The more updated a site is, with weekly or daily content, the more likely it is you are going to get repeat traffic, and an appropriate Google ranking. Google Analytics recommends that old sites that have not seen a touch of editing in many months will slowly work their way down the list.
The aim of SEO content is to continually move you forward until you feature on the first page. This also shows how SEO still relevant. After all, who clicks to page two of Google? If you are not on page one, you are almost invisible to your customer base. In fact, page 1 results on Google get 92% of all traffic from an average search, and traffic drops off by a dramatic 95% for page 2.
3. Quality Content Generates High CTR
Google considers your CTR as an essential aspect to rank your site- the more you get users to click on your links, the greater are your possibilities of getting better rankings on search engines.
4. Content Writing Contributes To The “Search Task Accomplishment” Factor
This is a new trend emerging: does your content solve any issue? Search task accomplishment is becoming a new trend on the web, especially in the content marketing and SEO arena.
Soon, Google is going to rank your content as per the true purpose it solves. A user should be able to get exactly what he or she is searching for when he or she uses the Google search engines. Google is working on an algorithm that will be able to find if people are getting the exact information they need on your link. If yes, your rankings will begin improving, and if no, your rankings will begin deteriorating.
5. Google Prefers Substantial Content
As per a study, pages that rank the highest in Google’s search engine results pages are likely to have the highest amount of content. It has been seen that the pages in the first three positions of the SERPs averaged around 2,400 words each.
Is longer content always good? Not essentially. After all, if your blog post, article, or guide goes on and on without making a point or delivering any kind of substantial information, visitors will get tired of it and leave, and that can initially hurt your rankings. However, substantial, detailed, and informative content tends to be longer, so it makes sense that it would link with the highest rankings.
Think about the last time you looked for an answer or tutorial online. How long did it take you to find a page detailed enough to answer your question or assist you to solve your problem? Possibilities are, you found this page right away.
As SEO has evolved, it has changed to include factors other than keyword density. So by developing substantial content that visitors will encourage, you have a better opportunity at taking the top spot than someone who tries to get their keyword usage perfectly. You can use tips to write good article for blog so that you can write quality content conveniently.
6. Quality Content Provides a Great User Experience
SEO includes different strategies such as generating backlinks, writing high-quality content, and using good keywords. It also involves developing a site that has an appropriate structure that users can navigate conveniently, optimizing your robots.txt files, and writing good meta tags.
7. Social Validation Could Only Be Accessed Because Of Quality Content
There are many webpages and articles rank well on account of the social validation they have been in a position to engage despite getting poor content. For a little or midsize company, the only way that you may get social validation is by potential content writing.
When your content is fabulous, when it delivers value, when folks find out what they are interested in through your articles, they are inclined to engage with your articles through social networking sites. When they discuss your links in their timelines, Google sees these activities as social validation and then employs this validation to locate your hyperlinks. This thing can be counted in the knowledgeable guide to blog SEO.
8. Content Keeps Users On The Page Longer
Let’s consider someone who comes to your site from search, can’t find what they are searching for, and leaves right away. This is called a bounce, and the percentage of people who do this on every page of your website is factored into your bounce rate.
Google can factor metrics such as bounce rate into your website’s overall SEO profile. If a page has a very high bounce rate, that is basically a sign that there is something wrong with it- and Google certainly does not want to continue ranking it highly if it is sending all its visitors right back into the search results. Many times content can assist you to combat a high bounce rate and solve issues like this, especially if it is done cleverly.
For instance, let’ say the bounce rate on your homepage is very high, and you think that it is because visitors don’t know where to learn about your products and services. You could include some content to introduce your company, recommend where they could begin, or even link to some pages. This can keep them on the page for longer.
As mentioned, content that does not help your visitors does not make its point, or simply bores the reader can drive visitors away. If your content begins to send people away quickly, this, too, can affect your bounce rate. So length is essential, but don’t waste your visitor’s time, either.
9. SEO Needs Strategic Use Of Keywords And Search Phrases
Although big improvements are made concerning rank web pages and blog articles according to their true worth, keywords are still problematic. You are able to gauge the importance of keywords from the simple fact your rank is dependent upon whether you have used your keywords or among its choices in the name of your blog post or webpage, or perhaps not.
It is just through tactical content writing you are able to utilize the ideal keywords and phrases to satiate Google. When there is absolutely no content, it is a little tricky for you to rank for the ideal keyword phrases. There are some tips to write good article for blog and SEO that can help you in releasing engaging content.
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