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How To Optimize Your Website Content for Reducing Bounce Rate

If you run a website set up with Google Analytics, then you must have experience that how challenging it is to analyze the amount of data for figuring out how to optimize your website in the right direction.

Bounce rates are an important parameter to analyze in order to understand and improve the quality of a website. It is a big battle in the industry what metrics should be tracked or not. There is always an analysis going on what some actionable steps should be taken to improve website status.

Organizations are in hunt of approach that could improve online conversions. Thus, we can say that the bounce rate metric in Google Analytics become a nightmare for so many firms.

If the bounce is high, there is something going wrong. Therefore, we can say a high bounce rate may reveal issues with your web site’s navigation, design, content, or keyword targeting. Bounce rates make good indicators to show how well your site ranks in search engines.

Table of Content

A) What is Bounce Rate?
B) Improve Your Website Design
C) Boost The Loading Time Of Your Website
D) Work For The Right Keywords
E) Keep Website Content Updated
F) Use Videos To Engage Audience
G) Wrapping Up…

What is Bounce Rate?

a)- As per Google Analytics bounce rate is “The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page)”.

b)- In simple words when a visitor “bounces” or “jumps” from a page on your website and attempts to leaves after just viewing one page then is termed as bounce rate. It matters a lot that for how much duration the visitor stays on the page or get connected to the interlinked provided in specify a page.

Here are some situations when a visitor “bounces” from your site.

– By closing the window/tab
– By clicking the “back” button
– By typing in a new URL
– Or were inactive after 30 minutes

c)- A website has different bounce rate averages such as Landing pages, Products pages, Blog posts, etc. Website pages that have no internal links and minimal content will have a high bounce rate. On the other side, a product or service page should have lower bounce rates as visitors browse through your products/services.

Here are some Recommended techniques can be applied on your website to Improve Bounce Rate. Let’s Improve Website Bounce Rate.

IMPROVE YOUR WEBSITE DESIGN

A)- The website should look and feel catchy to attract the Audience for your website. As it is considered the most common reason for a higher bounce rate of a website if it doesn’t have such features.

B)- Most visitors don’t like Your website design if they find it not up to the mark. It matters a lot; it should be attractive to target visitors.

C)- When we talk about the website design, it is not just about the look of the website. It includes many things like website navigation and calls to action button etc. that should work efficiently.

BOOST THE LOADING TIME OF YOUR WEBSITE

1)- This is the foremost factor for high bounce rates. When we talk about the page load speed time we know our patience is getting lower and lower. Moreover, at the loading time, we can’t wait for more than a minute.

2)- Therefore, it is our responsibility that we cannot make our visitor waiting for the webpage to open forever. In simple words the slower your web page load is proportional to the higher bounce rate. It’s as simple as that as the user are impatient and can’t wait for a while.

“Statistics show that 53% of visitors will bounce from a page if it doesn’t load within 3 seconds.”

WORK FOR THE RIGHT KEYWORDS

I)- Keywords are the ingredients for your website. Therefore, it is considered the most important factor in the success of a content marketing campaign.

II)- In order to improve your website’s SERP, start targeting high-value keywords. Talking about keywords they have the power to catch high-value traffic.

III)-It is the major factor always remember that before you publish a page, check that its title tag and Meta description. It is the key rule to perfectly exemplify the content of the page so that your visitors are less likely to bounce for the page.

KEEP WEBSITE CONTENT UPDATED

a)- Marketing is all about content so try to keep your blog fresh with up-to-date content. This is the reason you can produce the best ROI and a raise the rank of the website.

b)- Doing this reflects that you are very passionate about your website. And it gives the reasons to your target customers to never feel lack of readability. Hence, updating of text can stick readers.

c)- So always try to add fresh and unique content to the website. Try to explain things in small paragraphs preferably in bullet points, you can slowly establish a relationship with your customer.

d)- This can create trust between the website and users, who try to come back to the website again and again.

USE VIDEOS TO ENGAGE AUDIENCE

1)- Videos are considered as the highly engaging and grab the attention of the visitors. So try to put an attractive and detailed description of your work through the videos.

2)- Hence. more videos or even images can say a lot about your website. Moreover, visitors find it easy and much convenient. Through videos, you can add it next to your call of action. Videos are powerful and connect the user seamlessly.

3)- Apart from that, you can also use animations, music, audio, narration, colors, and so many different forms of persuasion tools to make your audience feel good about the website.

Wrapping Up…

There are many different ways to reduce your website’s bounce rate. Every site and every page will have different reasons for visitors leaving it so it is your duty to check the reason and work according. For that you need to conduct a little research into finding the right solution for your website.

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Jyoti Gupta
About the author

Jyoti Gupta is a digital marketing manager at Quytech, a growing Top mobile app development company in India. As a marketing person in the IT solution company, she loves to write about latest app development trends and technology.