By now, you might know the importance of mobile and desktop SEO. But, do you know the differences between mobile and desktop SEO? Late in 2015, Google confirmed that mobile search had officially excelled desktop globally. Recent research conducted in 2017 shown that about 57% of the internet traffic comes from tablet and mobile devices. On the other hand, about 43% of online traffic is obtained through desktop.
Combining this statistics and mobile first indexing, there comes a need to optimize the websites for mobile searches. After examining the data of SERP listing for about 25 million keywords, it was found that around 79% of these listings have different ranking on desktop and mobile devices.
The majority of online marketers think that techniques used for normal or desktop SEO can be effectively used for mobile SEO. But, actually this is not the case. Although mobile SEO is a form of search engine optimization, this should not be considered similar to traditional search engine optimization. These 2 are separate entities and should be treated individually.
Difference Between Mobile SEO And Desktop SEO
These sorts of SEO are just like eyes doctors – Optometrist and Ophthalmologist. Both are called eye doctors, but they have different level of trainings and problems they can diagnose & treat. Same thing is with mobile and desktop SEO. Don’t know what makes these terms so different? Here are the major differences –
☞ Search Behavior
The current situation, when a person uses mobile device or desktop for online searches, are one of the factors that show the difference between desktop and mobile SEO. User search behavior is different in both cases. Mobile searchers generally use their mobile devices when they are on the go and have high level of urgency to find something. They use mobile phones or tablets to search the products, services, or information at different times than desktop searchers, who need more time for taking the results and making the desired decision.
Note that search context are different for both. Mobile search generally changes the search purpose and context, while in desktop search, context mainly meets the search intent. Hence, never forget that context is a king in mobile SEO. So, customize your SEO packages on the basis of search behavior of users and then include relevant keywords.
☞ User Setting
Users on desktop search result pages spend more time digging for information as compared to mobile SEO. Mobile searchers, on the other hand, tend to get information, mainly phone number, address, or price quickly on the go.
Phrases or keywords online searchers are using also differ for mobile and desktop searches. Since mobile searches are urgent, online visitors most often use more specific and long-tail keywords.
☞ Different Views
As mobile phones and tablets have comparatively smaller screens than desktops, the content made for desktop or laptops such as meta titles, descriptions, etc would not appear the same on mobile. It will take long time to read the content on smaller screen of mobile phones. This eventually make readers to skip the content.
☞ Ranking Algorithms
Google have completely different algorithms for mobile and normal ranking. This is because Google want to provide its mobile users with even much better search experience than what they receive on desktop. While optimizing the page for mobile search results, it is essential to focus on mobile search engine algorithms, directories, and portals such as Yahoo! Mobile, Google Mobile.
☞ User Engagement
The rate of online traffic and lead generation depends heavily on the user engagement. If you are able to engage online visitors, you are more likely to turn them into potential customers. Getting user’s engagement is much easier on mobile devices, but keeping them interested for a long time is not too simple. Mobile searchers do not show much interest in scrolling down further to find more information. Since they are always in the go situation, they want quick access to the details they are looking for. They hardly go to the 3rd, 4th or more search result pages as they would usually do on desktop. According to research report, it is found that reduction from first page ranking to the 4th or other lower result pages in mobile SEO can drop CTR (click through rate) by 90%.
How To Differentiate Mobile And Desktop Approaches?
As there are several differences between desktop and mobile SEO, it is essential to adopt the best-suited approaches. Here are some proven ways you can follow to ensure improved ranking on both mobile and desktop search result pages –
✓ Perform keyword research differently for desktop and mobile. Consider customers’ search behavior and search SEO keywords by industry for both devices.
✓ Make your website mobile responsive
✓ Improve website speed
✓ Use geo-modified keywords
✓ Keep track of both campaigns separately using several metrics
✓ Update Google analytic filters to track mobile users
✓ Include voice search for mobile searches
So, as now you understand difference between mobile and desktop SEO, develop separate SEO strategies for both. It will help you win equally on both sides.
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