I’m not revealing an earth-shattering truth here when I say people are visual creatures. If I ask you when was the last time you picked up a book, you’ll likely think long and hard to recall the exact time. However, if I ask the same question and replace books with a movie or a TV show, it’ll take you less than a split second to answer.That’s the kind of people we are – we like consuming visual content. In fact, we love it. And out of the different types of visual contents we love, infographics happen to be a popular form, especially as far as gathering information is concerned.
Did you know that the brain can process visual information 60,000 times faster as compared to information presented in text?
That’s crazy fast, and goes to show that your infographics are really helping people receive and retain the information they want.
But are the infographics you post helping you?
Are they bringing you the SEO juice your brand needs?
Have you been able to rank on them?
If the answer to any of these questions makes you pause and wonder, you need to rethink your infographic marketing strategy. You need to ensure that your infographics are optimized so you can make the most of them as a marketer.
Infographics are an essential part of your SEO strategy
It’s true that it takes a lot of effort to create an infographic. Hunting for original content, defining your target audience, writing content, designing the infographic – whew, that’s a lot! Enough to make you want to give up on them, but there’s reason why you shouldn’t.
You see, infographics are an essential part of your SEO strategy.
As per data on Inc.com, Visual content, in the form of infographics for example, have a 40 times higher chance of being shared on social media as compared to written or audio content.
Infographics in particular are enjoy a 3 times higher likelihood of being liked and shared as compared to other types of content.
What’s more, 43% of all people on social media share images (as per Hubspot report), which is what infographics primarily are.
Judging by the stats, it’s nearly impossible to deny the significance of infographics in your SEO strategy. If you want increased brand awareness and more shares, infographics are one of the best ways to go.
How to optimize infographics for SEO purposes
Making your infographic SEO friendly can seem like a challenge. Its visual nature means there’s not much content to work with. Besides, Google cannot read images as it can read text. However, it’s not impossible. You just need to take a slightly different approach and your infographic will be SEO ready in no time. Here’s how-
Step #1: Search for the right keyword(s)
Yes, the first step of infographic creation is keyword research as well. Of course, you can argue that you won’t really be able to take advantage of keywords in the main body of the infographic content; but you can still use them in a few places to ensure your infographic is well optimized.
To know which keywords you should use though, you will need to conduct some keyword research. Plenty of tools exist, which can help you find the primary as well as the secondary keywords you need for your infographic. However, making Google Keyword Planner your starting point is a good idea.
Getting the right keywords for your infographic should be your top priority. That’s how you will be able to achieve a good rank once you post your infographic. Just ensure the keywords are relevant and directly link to the theme of your infographic.
Step #2: Write a keyword-rich meta-description
The more you let Google know what your infographic is all about, the higher the chances of it achieving a good rank in search results. A meta-description can help you with that.
When writing a meta-description for your info-graphic, it’s important to keep a few things in mind. First, your meta-description should be short and sweet. Between 135 and 160 characters is ideal. Anything longer than that would be overkill.
The info-graphic’s meta-description should also mention the targeted keywords you searched for at least once; and it should describe the content of your infographic in clear, plain terms.
Lastly, make sure the meta-description has a distinct call to action at the end so that users would want to click on your post and go through what you have to say.
Step #3: Save the file name right
The aim is to infuse keywords in as many places as possible so that you can optimize your infographic, right? So why save the image file with a random name such as “image123.png”? Based on a name like this, Google will never know what your infographic is all about.
However, if you save the image file as a keyword (which your infographic is all about), you let Google know what its theme is. And that works in favor of your SEO. However, be careful not to stuff the image title with keywords as using the same ones can lead to your content being marked as spam.
Step 4: Optimize the URL
Of the many ranking factors out there, URL happens to be one of them, and a very important one at that. Backlinko’s Jeff Bullas places them in the 40s in his Google’s top 200 ranking factors post. He actually breaks it down into different elements to put URL length at #46, URL path at #47, URL keyword at #51 and URL string at #52.
So if you want to search engine optimize your infographic, make sure you optimize the URL too.
Just like the meta description, keep the URL short as well. A minimum of 3 to 5 words or a maximum of 60 characters is just right. Also, make it a point to include a keyword or two in the URL.
Step #5: Use Alt text
The alt text is just as important as the URL in furthering your SEO efforts for your infographic posts. You already know what alt text is – it’s the alternative text you provide for an image, which adequately describes its subject.
Alt texts come in handy when an image fails to load. They show up in place of the image, letting your audience what the said image is all about. Screen readers can read alt text out loud for visually impaired people so that your infographics get a wider audience.
Besides, adding alt text presents another way for you to let Google know all about the topic of your infographic.
Step #6: Make keyword specific H1 tags
It’s true that you can’t do much with the H1 or H2 or H3 tags present in the main body of your content. But you can’t put them right above your infographic content to get some much needed SEO juice.
So for example, you could throw in the same keyword in the title of your post and then incorporate it in the heading of your infographic in a different manner, you’ll allow Google to ‘read’ your infographic.
Step #7: Add supporting text
Here’s where you get the chance to shine as far as your infographic SEO is concerned. Adding a couple of introductory paragraphs to your infographic can help you in a couple of ways.
First, your audience gets a clear idea of what your infographic is all about. Having this kind of information can help pique their interest so that they would actually want to check out your infographic.
Second, you give Google some extra text, which it can read through to get a fair idea of the subject of your infographic. Besides, if you include keywords in the supporting text, you dramatically increase the chances of your infographic being found in the search results.
Bear in mind though that a short description is enough to derive these benefits. So don’t even think of wasting a thousand words on it. However, you can throw in a couple of relevant internal links so you get more SEO action from your infographic.
Step #8: Ensure speedy load time
Google made the public proclamation in 2010 that load times are an essential ranking factor. Content with faster load times get a special treatment from Google in terms of ranking. What’s more, content that loads faster leads to lower bounce rates, which is great for your site as it increases your audience’s stay time.
Ensuring a speedy load time of your infographic will yield the same benefits for your site. Try to make sure that your infographic does not take too long to load, specifically because infographics are heavy files. Choose a format that takes less time to load such as PNG, JPEG, GIF or BMP etc.
Optimize previously published infographics to improve your SEO rank
So before you had read this blog, your site already had a sizable collection of infographics, which hadn’t been optimized and consequently underperformed.
Well, no worries. You can revisit and refresh them right now.
Just optimize them as per the 8-step action plan I’ve laid down for you and you will notice a significant increase in traffic. You’ll be able to build a vast repository of links too this way. It’s a total win-win!
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