Inbound marketing can get tedious especially when you’re trying to generate leads across multiple channels including email, social media, or your website. Monitoring which among your thousands of email recipients took the time to open an email message or went ahead to click through your website is a huge task, and without automating your inbound marketing, you can’t figure out which platform gives you more engagement or conversion rates.
In industry-speak, marketing automation pertains to “a category of software that streamlines, automates, and measures marketing tasks and workflows so that companies like yours can increase operational efficiency and grow revenue faster.” The software in question is also sometimes referred to as “SaaS” or “software as a service.”
Here’s a rundown of the top ten tools that would help automate your inbound marketing tasks:
This social media marketing tool helps you keep track which of your content is getting the most shares in Facebook, LinkedIn, Twitter, Pinterest, or Google Plus. BuzzSumo allows you to research and analyze your content engagement, which you can filter by days, weeks, and all the way through the previous year. Another advantage it offers is helping you find key influencers to promote your content.
2. Google Analytics
In case you are not aware, this is Google’s tool for collecting traffic metrics for your website and ads—from page views, bounce rates, visitor category, and location. All the data can be viewed on your dashboard and can be used to generate your reports. It works well with other software or tools, whether developed by Google or third-party vendors. Not to mention, Google Analytics is free of charge.
If you’re keen on setting up regular meetings with your team or engaging your clients in video chats, then GoToMeeting is your ultimate video conferencing SaaS. It has all the nifty features of an online meeting tool including screen sharing, personal meeting rooms, recording, and drawing tools.
Its GoToWebinar free version can accommodate three participants, compared with up to 100 people in the upgraded version.
Since you want to be present and stay active on social media, you’ll need HootSuite to schedule your posts and respond to comments and mentions right from the HootSuite platform itself. The tool is fast, easy, and free to use.
HubSpot claims to be an all-in-one platform for automating your marketing tasks including email and social media marketing, search engine optimization, data analytics, customer relationship management, website building, and content optimization, among others.
It also offers excellent technical support and a wealth of insights in marketing principles and strategies. Indeed, HubSpot services are possibly the most comprehensive you could find on the market these days.
MailChimp takes care of all your email marketing activities such as building emails and templates, managing contact lists, automating messages, testing emails, and gathering email stats. This email suite is both effective and budget-friendly, along with free to low-cost pricing options.
Optimizely is primarily an A/B testing tool for your website. For the unfamiliar, A/B testing, also known as split testing, pertains to showing two variants of web page elements like copy, CTA, or online forms to similar visitors at the same time.
With Optimizely, you get to analyze which variant is performing better in terms of conversion so that you could focus on improving that version for your site.
Salesforce is the top choice for CRM software since it has tools for lead generation and management, as well as email marketing, and allows collaboration among users. Further, it can be integrated with HubSpot to give you a powerful duo of a solution for your marketing and sales initiatives.
Wistia is the YouTube equivalent for video hosting and marketing among businesses. Its heatmap and viewing trends features help you customize your content according to your audience’s preference. You can also incorporate other marketing tasks such as CTAs, email opt-ins, and video SEO here.
Through WordPress, you get to have a tool for creating your website or blog alongside managing its content—all for free. In this platform, you can optimize your site through third-party add-ons and widgets. Or if you prefer, you could customize your domain name or spruce up the theme for your site for a fee.
Whether you use them individually or mix them up, these tools are quite versatile and can help you stay on top of all of your inbound marketing requirements.
Johanna Rivard drives the product and data strategies at PureB2B. She’s a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. When not in the office, Johanna enjoys her family, fitness routines and reading self-help books.