Interesting how Google and Facebook complement each other! When it comes to carrying out online business and making it big with the coveted digital exposure, you simply cannot deny what Google Adwords and Facebook Ads can contribute to your trade. These are undoubtedly the two most talked about and widely used tools responsible for taking...Read More

Adwords and organic traffic are two separate digital marketing strategies working separately to achieve one goal. Both Adwords and organic campaign utilize search results and leverage search terms to gain visibility in SERP, gain traffic and increase conversion to a website. However, unlike the organic campaign, Adwords (PPC) is a paid online advertising which gives...Read More