Magento is touted as an e-commerce platform. It is built on open source technology, which provides online merchants with an online shopping cart and controls the look, functionality and content of the online store.
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What is Magento Store Development
Magento is touted as an e-commerce platform. It is built on open source technology, which provides online merchants with an online shopping cart and controls the look, functionality and content of the online store. Magento is built for people who are not developers. Magento is the world’s second most popular platform for e-commerce systems, considering 13% of the websites use it for their e-commerce purposes. Magento is the ideal platform for intensified functions and foolproof customization. It is the right platform for Custom Magento Development and controlling the important e-commerce functions like store management, feedback system, improvement in sales, customer services and rewards. If you wish to improve your sales, avoid the six mistakes given below:
Six Common Mistakes to Avoid in Magento Store Development
I. Using default settings
Normally, something, which fits the bill or does not require tweaking, is not altered. However, using typical settings, which can also be used by your competitor, will affect your search engine rankings. Updated successful e-commerce stores do not have “Home” as the title of their landing page. The solution for this is to use the brand name as the landing page title. Using default descriptions is one of the quickest ways to kill the customer’s experience and search engine rank. The solution for this is to write fresh and SEO-friendly content for each product displayed in your e-commerce store.
II. Poor theme choice
Magento development offers numerous themes to choose from, when it comes to your online storefront. However, one needs to guard against the following mistakes during the Magento development process:
➢ Basing theme choice on personal preferences rather than customer suitability
➢ Choosing a heavy theme that tends to slow down the responsiveness of the site after new products and their respective descriptions are added
The solution for this is to employ user-friendly and simple themes offering ample customization options without reducing the loading speed of 20 microseconds. Choosing a poor theme can also hamper the look and feel of your e-commerce site. The theme should match the product in terms of color and navigation options.
III. Layered navigation issues
In this type of navigation system, different products from different categories are organized on one page. However, due to its design, users may face overlapping categories, overlapping images along with slow loading speeds. This can take customers away from your site resulting in reduction in sales. The solution for this is to use Ajax navigation for product filtering and disallow search engine crawlers to crawl through your pages. Navigation is an important aspect of any website, whether it belongs to a company or an individual. Therefore, it should be as simple as possible. If you have a layered navigation system, chances are that there may be compatibility issues.
IV. Shared resources and server
Technically speaking, Magento powered stores may be shared with other online stores along with websites on the server. This must be avoided, if you do not wish to taint your online reputation. Such features reduce website-loading speed and make the website vulnerable to hacking. This may further expose sensitive customer information and affect your Magento store sales. The only solution for this malady is to configure your online store to another server of your choice, using either MySQL or PHP5, both of which are reliable. Having shared resources will not clog your server as then it will have another server to support you.
V. Unresponsive site
In today’s times, a number of people use mobiles to surf the online e-commerce stores. Therefore, it becomes mandatory that all websites be updated for use on mobiles. A responsive website automatically adjusts itself to the new distribution channel, whether it is a mobile phone or a desktop. This is done without cutting corners in terms of content and navigation. This will also help keep your sales in check without letting them drop. Users do not have the patience to wait till your website loads and then access it. They stay away from websites, which have been optimized for mobile friendly access.
VI. Understanding SEO
Many people believe that the era of SEO is slated to end. This is true. The naysayers may be the online retailers and they may not be aware of the latest SEO developments. Instead of opting for celebrity endorsements, customers would do well to take care that it is necessary to study SEO principles if you wish to market your services through me. However, the condition is that you will give me half your wealth to me, if you keep quiet, I will also keep quiet. SEO means Search Engine Optimization, which means that you do not have to do anything for the customer.
It is evident from the above article that the internet has a number of resources to find out information about custom magento development. Therefore, it should not be difficult to find a job in a new city. Now, you will take up Magento development. However, for people who do not appreciate a change in their lifestyle, they can stay. Others can come with Rajesh. He will take both Mom and Komal to the new location and let them rest for some time.
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image 1 credit to Alexandru Acea