Understanding user behavior or search psychology is the ideal way to convert leads into sales. Hence, most of the organizations are working out on different sales psychology techniques or the so-called ‘buying psychological triggers’ that attracts the customers and finally end up with lead conversion.
So, if you wish to create a successful running campaign that converts prospects into customers, you will first have to learn the art of reading the minds of your customers. You must know their psychology while they search for something on the internet. Here are some tips to understand the user behavior or psychology, which is the first step towards finding hidden keywords or content strategies that work best for the target audience –
1. Use Long Tail Keywords
Obviously, you would be knowing this basic SEO strategy of using long tail keywords. But, this is worth mentioning while we are talking about the customer’s psychology. The queries of the users are generally long phrases, which sound natural. Hence, the keywords you use should be natural sounding. Also, the competition would be less. So, it is a win-win situation.
2. Analyze the Buying Phase
You might have studied in your B-School that a customer goes through different stages, while he decides to make a purchase. These stages are awareness, research, decision and purchase. Analyzing the phase of your customer buying process, you must create the content and suitable keywords accordingly. This will enable your brand to act as a magnet for attracting customers.
3. A Longer Content
You might have read before that a longer content attracts more traffic. But, the psychology fact behind this is that when a person looks at the content and he/ she has to just scroll and scroll and scroll, he or she thinks that the content must be a great one. Even without reading the content, the person makes a good perception about the content.
4. Make Headline with Odd Numbers
List posts have always been a traffic generating factor for the companies. But do you know that customers are more attracted to a content that contains odd numbers, for example – 13 travel destinations, 17 bets restaurants etc. Also, you should know how to create impactful headlines in your post. Users do not, generally read the whole content, they just read the headlines to judge if the content is of use to them or no.
5. Every Page – Landing Page
Make this a motto that every page of your website should act like the landing page. The very fact behind this is that the landing page attracts revenues for your business and being an entrepreneur your first concern should be promoting sales, rather than gaining traffic. The traffic part should be your second priority.
Think from Your Customer’s Perspective
If we are to talk about understanding the consumer’s psychology, we can come up with multiple tips. However, being a beginner, you must start slow. Therefore, if you find it hard to understand that how your customers search over the web and end up with a purchase, you must first, use these techniques. Once, you are through with them, you can move further for more of such techniques.