When you’re setting out on the task to create a website that is professional, clean, and design forward, there are some key aspects you need to keep in mind. Especially if you’re looking to showcase your career, almost like a career portfolio. Keep in mind that these are some of the most common design elements that should be used in one way or another, but you’re free to do what you want. You can use these elements and create your own unique personalized twist on them to really make your brand have a voice. Experiment and express yourself fully.
The design of the site should be clean, simple to use, yet still interactive. Don’t clutter your site with ads or pop ups, keep it clean and simple, especially on the homepage of the site. When a user goes to your website they should be able to easily see what they need to do when it comes to the menu and navigation, there shouldn’t be any confusion, and it should always be easy to navigate. From one of leaders in innovative website design, here is what Wix has to say about minimal design: “We rarely read every word on a website. Instead, we quickly scan pages, picking out keywords and sentences. With these known behaviors in mind, it’s better to appeal to emotions rather than word count.”.
Elements & Biography
The elements you include in your site are very important, from the menu navigation and especially the biography. Keep your navigation simple, include an about section, contact, and blog. These are the basic pages you should have if you plan to create content and interact with your audience. As a business man or woman, you want your content to reflect you and your current career. Keep your work informative and pack full of beneficial information, keep your biography personal but not casual. Your audience and website user should be able to easily navigate to all the information they need so it’s simple and easy to use. By creating something that’s fun, slightly interactive it creates an impression on your user base that will make you stand out from the crowd when it comes to website design. Keep your website readable, “readability” measures how easy it is for your audience to recognize words, sentences, and phrases. When your site’s readability is high, users will be able to efficiently scan your site and take in the information in the text without much effort.
Social media is the key to building your personal brand, especially when your brand is yourself. Get on all of the social media platforms and keep them updated regularly, not only will that show that you’re open to exploring new mediums of expression, but it’s also vastly important when it comes to forming that valuable connection with your audience. Social media is almost even more important than a website because of how easy it is to create content and post it for millions to see. Remember this when you start posting every day! By daily posting on social media you’ll have more of an opportunity to open up and to really express what motivates you and pushes you in your career goals. Forming a special connection to those who follow your social media, a group of people who want to hear what you want to say and are actually interested.
Even if you’re creating a site for your brand as yourself and your career goals, creating content and putting the time and effort to really get your personality across will pay off in the end. Set some time aside to develop a blog strategy that will actually invoke interaction and response from your audience. If you’re a business individual in the marketing industry, create blogs that give out tips and how tos, share your knowledge with your audience to make it personal and form a lasting connection of support. Develop content that will engage your audience, make blog posts that expand what your audience knows. Help others from you heart and really express yourself in a refined and organized fashion so that people can see different parts of you and what you represent with your brand. Before you know it, you’ll see a difference in your interaction received on every platform. From likes, follows, to shares, each new interaction is a step forward in the right direction.
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