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How Can Social Media Fans Be Converted Into Genuine Leads?

Social media fans play an important role in boosting the brand image of a company. They are the ones who provide profits to the company and often are the reason for a positive word-of-mouth. Hence, your social media fans are the key to success. Many a times, it has been seen that the business owners try to convert their fans into genuine leads but, never try to offer any value or build trust among them. The result of this definitely turns out to be worthless for the company.

Therefore, the business owners must utilize few tips that may help them to get real leads out of their social media fans:

1. Use Instagram Bio Link

The only way to drive traffic from Instagram is to use your profile bio appropriately. This means that if you use links in your Instagram profile bio, then it will significantly drive prospects to your landing page or website for a free offer.

2. Use Qualitative Blog Posts

The main aim of social media strategy is to divert the traffic to your website. If you are not capable of directing the traffic from the social media network to your website, then you seriously need to change your strategy. For this, start writing engaging blog posts that will keep the visitors visiting your site again and again.

3. Promote Teleseminars & Webinars

If you are not promoting the teleseminars or webinars, then certainly, you are missing a huge opportunity. By promoting these, you will be able to convert tons of email subscribers as well as get a number of prospects into your sales funnel.

4. Post Attractive Images on Pinterest

Unique and attractive images used for varied content are quite popular on Pinterest. Hence, posting great images on Pinterest can help you divert a ton of leads visitors to your website. Reports say that the immaculate graphics can increase your sales up to 30%.

5. Post Tutorials and Product Demos

Posting tutorials and product demos on YouTube is one of the most beneficial strategies to divert huge traffic to the website and convert them into real leads. Think of creative ways to feature your product. This will bridge the gap between education and creativity.

6. Customize Links for LinkedIn Profile

While filling the Contact Info on LinkedIn, you will encounter website section, where usually generic information is filled using their default options. One thing that can make a powerful impact is to change these fields, in order to display custom text that drives and motivates the prospects to content, which is in line with their interests.

7. Clear Path for Subscribing

In order to capture the email subscribers, offering something of high value with an alluring offer on your website, can be certainly a solution to get more traffic and leads. Organically promoting this on social media is important to convert the visitors into leads.


Facebook ads, LinkedIn groups, YouTube tutorials, Instagram, webinars, Pinterest images and various others can simply be your ally, if you utilize them wisely and effectively. To get additional leads for your business, it is critical to delve deep into the strategies made for social media.