We live in the times when the most parts of our lives are happening online. Businesses are not an exception, so even the smallest of them need to have a website. That’s why more and more people every day decide to use the WordPress when creating one, as it is certainly the easiest (but also very powerful) content management system (CMS) out there. But there is – as always – a catch.
Using WordPress is an advantage without a doubt – it makes things much easier, but that doesn’t mean you can just sit back and relax. Most people still think all they need to do is to find a great theme and a couple of plugins and – voila – a huge online audience is already there, making their sales go wild. It’s certainly an appealing though, but far from a realistic one.
There is only one place where your business can be noticed – at the top of the search results. And no tool, however smart or automatical it is, can’t get you there on itself. Every experienced Search Engine Optimization expert knows that keeping your site up to date and managing its content is an ongoing process which requires close monitoring and frequent revisions. WordPress is definitely the precious ally in this process, but your involvement is required all the way.
1. Need For Speed
In order to get the most out of your ally, you need to make sure he’s able to function properly. The most common mistake people do when using WordPress is to overload it with numerous additional features so they’ll need to do much less work around it. But this will have a negative impact on your loading time, causing visitors to turn away. Your website’s speed is a very important ranking factor, so let’s see what you can do to make those little spiders crawl faster.
• Don’t share
When it comes to speed, the most important thing is to choose the right hosting plan. In most cases, the problem lies in the fact that people choose a shared hosting plan as a cheaper option. Although it has some advantages, it is a lot slower than a dedicated server, since it has hundreds of sites hosted on the same server. So don’t go for the cheapest option and pick a hosting plan that can handle the traffic you’re aiming at.
• Fit to every frame
When you look at the huge variety of highly attractive WordPress themes it might seem impossible to decide. But precisely those most attractive ones are the ones you should avoid – if they use a lot of images throughout the design they’ll surely add weight to your page and slow it down. Pay attention to the size, but the most important thing is to make sure they’ve been optimized for every device – responsive design is a must-have for good SEO with the increase of mobile users.
• The right measure
Same as with the themes, WordPress can get us carried away with its variety of plugins. But if you install them without research they can easily lead to performance issues. Before you install any plugin you need to think is it really necessary, but keep in mind that the sheer number of plugins is not the factor that will affect your performance. You need to pay attention to the very nature of the plugin – if there is a sign of bad coding, constant update calls, or calls to external servers, they’ll probably using too much of your CPU and it’s time to get rid of them. P3 Profiler will display exactly how much loading time each one adds, helping you to determine which ones to erase.
2. The Evolution Of Language
Now that your ally is fast and ready, it’s time to start communicating with your users. The most important elements of this communication are undoubtedly keywords – they’re the connection between searchers and the crawlers, and choosing the right ones is not such an easy process. The toughest part is not to figure out what your customers are searching for, but how they’re searching for it. In other words, you need to know they’re language and use it when creating your keywords.
Considering WordPress as an autopilot tool has the greatest consequences precisely when it comes to keywords. If you do your SEO keyword research only once, you’re doomed to fail. Especially if you ‛play it safe’ and target the most popular ones – this will only make your business vanish inside the crowd. Searches try out different terms and phrases over the course of time, so updating and expanding your SEO keyword list is mandatory.
The key has always been in diversity. There are a lot of keyword search tools out there, but if you want to truly distinguish yourself from the competition you should allow yourself to experiment and conduct your own research.
3. Keeping It Alive
Now that you’re familiar with the language of your audience it’s time to make your content. You’ve invented the business so talking about shouldn’t be that difficult but keeping it alive can require some additional work. WordPress is a content management system, but that doesn’t mean it will do the hard work for you. Most people usually forget that creating content is also an ongoing process and after some time they stop writing the new one. Retaining a precise publishing schedule is crucial for your rankings, so don’t use all of your ideas at the beginning. Fresh content is what keeps your business alive, so turn some of your ideas into drafts for later use when you won’t have much time to come up with the new ones.
The second stage is to spread the word. You can have the greatest content in the world, but that doesn’t mean anything if people don’t know about it. Even if your site is already established with a wide audience, you need to let them know about every piece of content you publish. There are some very efficient plugins for that at your disposal (remember to think it through, first!), but social media channels are still the quickest way to spread the word.
One thing WordPress certainly won’t take care instead of you is to manage the comments. It can help you set up the suitable perimeters – will they need your approval, do they need to be signed, etc. – but the interaction is on you. Users comments can be very useful, but every feedback requires a reply. There’ll certainly be questions which shouldn’t be left unanswered. If you want that precious insight, you need to show them you really care about what they think. Launching a blog or a community site is an extra step that will certainly pay off.
As you can see, taking the easy road can lead you to a blind alley. If you overload yourself with gadgets you won’t have the stamina to keep up. In order to conquer a certain territory, you need to know the language of its inhabitants. Every ally is efficient only if you’re the one determining the course of action.
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