You’ve heard it all too many times; mistakes are great for a business as they allow them to learn and grow.
But why take such a risk? Especially when it comes to blogging. You can spend days writing one blog after another with little to no result. As an online business, every second of your effort counts towards the success or failure of your business.
Rather than making your own mistakes and learning from them, why not take into account the mistakes of others that have already embarked on the blogging quest? This way, your strategy is more effective from the get-go.
It doesn’t matter if you are new to blogging or someone who isn’t getting their desired results. I have 7 mistakes that you should avoid as you establish a blog for your business.
Mistake 1: Write what you like
Blogging for your business is not the same as blogging about your hobby, nor about what interests you. What you write needs to appeal to a wider and targeted audience. The excitement of writing will have your mind going to all sorts of places, thinking of topics that interest you. But such topics will usually not be ideal for the business.
As you start blogging, keep your target audience in mind. You need to pinpoint the problems they face and address them. You also need to think of topics that add value to your audience and their business. This will keep them interested in each and every post, helping bring more traffic to your blog and building customer trust.
Mistake 2: An unprofessional writing style
While adding personal anecdotes can help you connect with your audience, beginners tend to go overboard with them. When you constantly use personal experiences in a post, you tend to digress from the main point.
Remember that your audience is not necessarily there to know about you. They want valuable information. This doesn’t mean you shouldn’t use personal anecdotes, but just make sure you don’t go rambling on and on and write 2-3 paragraphs about yourself. Instead, keep them short and try not to add more than one to a post. This will ensure that you connect with the audience while at the same time getting your main points across efficiently in a short blog.
Mistake 3: A broad topic choice
As you start off, don’t be eager to get as much information across as you can. This will only result in you writing about topics that are too broad. For example:
“How to Establish Your Business Online”
“Best SEO Practices for Businesses”
While these topics may interest your target audience, they are way too broad. Each topic can be broken down into numerous different segments. You can go on and on about them, possibly even publishing a book about them, but then so can everyone else.
To attract your target audience, specific topics are more effective. You want to get as specific as you can to really get the most out of your posts. For example, if you want to write about social media marketing, narrow it down to one platform and write about that. Instead of writing a post on “All You Need to Know About Social Media Marketing,” write about, “6 Tips To Help You Establish Your Business on Facebook.” The second topic is far more specific and tells readers exactly what they will learn from social media marketing.
Mistake 4: Your posts are unorganized
What most beginners tend to forget when they start a blog is the fact that people skim through blogs. They rarely go through the blog reading it word for word. This means that if you don’t have headings and subheadings that get your point across in an organized manner, chances are readers will just leave your blog without reading a word.
Readable posts include lists, bullet points, headings, and so on. By using these, most readers can just skim through a post and grasp the main points, while those that actually want to read through the whole blog can still do so.
An organized blog is also far more appealing to the eyes rather than just paragraphs of words, which feel more like a brain dump than anything.
Mistake 5: Your post doesn’t use data to its advantage
Thanks to our data-driven world, we have access to virtually any data we want. So why not take advantage of this to add facts that back up your claims?
For example, if you write a post about the importance of establishing a business on Facebook, don’t just mention there are numerous businesses that have a presence on the platform. Instead, go search the number of businesses—which is in millions—that have a presence on Facebook. The data helps get your point across in a much more effective manner.
You’re also backing up your claims, which is considered good practice and will help to establish you as an expert in your field.
Mistake 6: No “call to action” in the post
While blogs do serve as a great tool to generate more traffic, they are actually much more than that.
More specifically, they can be easily utilized to gain more leads for your business. After all, isn’t that the main goal of writing posts that target your specific audience? Enticing them to sign up to your product and services? Of course it is.
You want to include what’s known as a “call to action” within your blog post, which enables readers to make a commitment, whether that’s to make a buying decision or to join your newsletter/mailing list.
Make sure to have something so that interested individuals can sign up to there and then, generating the leads your business seeks.
Mistake 7: Not being aware of the blogging commandments
Blogging like any other form of marketing has a specific set of rules and practices—which are unofficial and not legally enforced, of course. In order to truly excel at blogging, you want to make sure you are aware of them:
These commandments will not only help you become a better blogger but also help you generate more traffic and leads, which will make the overall blogging process more exciting and fun for you and your business.
The last word
So having read all that, you are now finally worthy to embark on your blogging quest.
These mistakes might seem like a no-brainer, but you will be surprised by how many beginners—and even intermediate bloggers—make them. They are fairly common and nothing that can’t easily be rectified, so no need to panic if you find yourself making them.
Be sure to keep this list in mind each and every time you write a blog post. This will ensure that you avoid the mistakes and establish you and your business as influencers in your industry, all through the knowledge you impart on to your audience through your blog posts.
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