In today’s oversaturated market, making your brand visible to the wide audience and positioning your place on the first page of search results in Google is not a walk in the park. That’s why search engine visibility is one of the main prerequisites of a successful marketing campaign. It will not only increase your brand awareness but it will also substantially boost sales and profits.
However, due to a heavy workload, most marketers when running a marketing campaign usually lack the time or necessary knowledge or expertise to improve your search engine’s ranking. In such scenario, it’s essential to hire an experienced and skilled person who will help you triumph in your search engine optimization and achieve desirable results.
Here are a few reasons why you should invest in an SEO expert and leverage your search engine optimization in your campaigns to come.
1. Search engines grabs more attention
The digital world has enabled us to make purchases online with just a few clicks. However, this also allows visitors to do an in-depth research of the product by reading a number of reviews before they make the final decision. According to the research, 80-90 % of customers check online reviews prior to making any purchases. If you want your potential customers to find your business you need to have organic SEO because, without it, people will find it very hard to find you on the web. An SEO consultant will help you learn the ropes of optimising your website and help you hit the top ranks.
2. It is more cost effective
You don’t want to spend an arm and a leg doing something you are not proficient at. If you start optimising your website without having the right knowledge and experience, you will end up wasting a huge amount of money on project planning without making any positive results. To avoid this, you need a person that will treat every page on your website as a separate campaign and who will truly understand what it takes to cut through the white noise and build your online reputation. An SEO expert will help you optimize pages for consumers in different parts of the buying cycle.
3. It helps you keep up with times
Like everything else in the world, the marketing industry is changing and it’s of high priority to keep up with trends. Since Google is always trying to be one step ahead of webmasters and outplay even the biggest experts in the world of marketing, it’s essential to invest in SEO and keep track of ever-changing industry.
4. It saves you time on tools and resources
According to the recent research, even if you use up to five low-cost tools for improving your SEO, that will still cost you up to $146 per month. Even though SEO tools and software come in handy especially when working on multiple projects at the same time, you still need to allocate some time and go through the learning process that should help you use those tools effortlessly and really see a positive outcome.
Keep in mind that SEO involves a lot of strategic work and that only a real person who has learned the ropes of SEO can do real work for you. On top of that, an SEO expert is already familiarised with all the top tools that will boost your search engine placement so that you don’t have to do the research yourself.
5. It helps you monitor changes of social media
When running a social media marketing campaign, it’s essential to make use of all the social media platforms to increase your brand’s awareness and make yourself visible across the Internet. Almost any small or big company has their profiles on social media channels like Facebook, Twitter, Pinterest, Linkedin and all of them have their own company rules and policies. Keeping all of them under control and knowing all the peculiarities of every single social media channel is a challenging task. This is where an experienced SEO specialist enters the game. He will help you track the influence social media has on your business success.
6. It helps you create a professional SEO program
If you hire a marketing person to manage your marketing department, chances are you hired somebody who cannot help you with SEO. The problem with hiring jack-of-all-trades is that they will not be able to improve your SEO and truly contribute to your company because they will probably lack the necessary skills and knowledge to take care of your SEO. If you have something valuable to offer to your audience it’s essential that you find the way to deliver it in the best possible way. Instead of wasting your time looking for workarounds, you need to invest your resources into hiring an SEO specialist who will make a connection between your business and target audience.
The lack of right knowledge and skills can lead to some big mistakes which can be detrimental to the overall business. For example, you may use primary keywords too often or name the images in your blog posts in the wrong way. Mistakes like these can decrease your website’s traffic significantly and make you spend immense energy trying to correct them. Don’t risk being penalized or blacklisted by Google just because of your considered SEO as a DIY project. Hire a professional SEO and your business will undoubtedly thrive.
Whether you are a small business owner or running a big corporation, positioning yourself on the first page of Google and Yahoo can be a real challenge. Hiring a professional SEO is imperative if you want to achieve long-term success.
Rachel is currently working as the vice president of communications at ActiveCollab. After finishing her master’s degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.