Selling anything over the Internet can be a challenge these days. With the coming of the digital age, the possibilities for promotion and sales abound. But so does the competition. In order to stay competitive, you need to constantly innovate – when it comes to both products and services you offer and the very promotion of those products and services.
Here, I’m going to share an effective and slightly underrated way to promote your web design services. But before we go into how to do it, let’s just briefly discuss why it’s essential to promote your services online.
Why You Need to Promote Your Web Design Services
Being a good web designer doesn’t necessarily mean being a good salesperson. Plus, not all web designers can afford (or want to spend money on) sales representatives and marketing agencies to promote their services on their behalf and generate new sales.
With the ever-increasing number of freelance designers and web design agencies of all shapes and sizes, having a regular flow of clients can get quite challenging. In an ideal world, all your clients would be rushing to you for work, but in reality, most designers cannot rely solely on the word of mouth marketing and have to do some kind of additional promotion or networking.
Good news is that there’s a number of different ways to promote your web design services. Some are considered traditional (like paid advertising), some more aggressive than others, some require more of your time and money.
Most importantly, there’s a highly customizable, fun, and engaging way to promote your web design services – online quizzes.
Why Use Online Quizzes
In addition to being a fun and engaging way to spend your time online, quizzes are also considered to be a hidden gem of lead generation. So, they do much more than just telling you which Disney princess you were in your past life or which piece of Ikea furniture you are.
Due to their everlasting popularity on social media (according to Buzzsumo, an average quiz is shared 2,000 times), quizzes can be extremely effective in terms of capturing leads and generating sales.
How to Use Quizzes to Generate Leads for Your Web Design Business
1. Come up With a Quiz Topic Your Audience Will Appreciate
Since your main goal here is to promote your web design services and generate more leads from people who need (or might need in the future) their website (re)done, coming up with a topic that would appeal to your target audience is crucial.
That being said, before you even begin worrying about how to create a quiz, you need to determine your target audience, define your end goal, and think of a quiz topic your audience will like or find useful.
Here are some quiz topic ideas for your promotional quiz (ranging from general to more specific):
– Do you need a new website?
– Which website style suits you best?
– What platform should you build your website on?
– What’s your website design personality?
– How user-friendly is your website?
– How well is your website performing?
– Should you add a sidebar to your website?
– What color palettes should you use?
– Which type of logos do you prefer?
– What’s your copywriting voice?
– Are you a born blogger?
2. Create a High-Converting Online Quiz
Once you’ve done your brainstorming and decided on the quiz topic, it’s time to move on to the quiz creation. In order to do so, you’re most probably going to need to use a quiz maker software. There are many different solutions out there, so probably the best thing is to do your research and get a free trial with some of those to see if they work for you.
In order to help you choose the right quiz maker for your needs, here is what every great quiz creator should be like:
– It’s easy to use
– It allows for different answer types (multiple-choice, single answer, image answers, and so on)
– It lets you customize the content and design of your quiz
– It allows for A/B testing
– It encourages promotions and upsells
– It’s set up for growing and segmenting email lists
– It enables you to create other forms of interactive content (surveys or forms, for example)
– It can help you secure more shares on social media
Still, choosing the right quiz maker for your needs is just the first step. Now you need to make sure you use it to create an amazing quiz that will help you promote your web design services.
Even though there’s no unique formula for creating a perfect quiz, here are some of the things you need to pay special attention to if you’re looking to promote your web design services using quizzes:
– Write a compelling quiz title
– Create an enticing landing page
– Come up with engaging quiz questions and answers
– Create a lead form that captures leads like crazy
– Offer shareworthy quiz results
– Tie your quiz results to a compelling offer related to your services
– Customize the design of your entire quiz (you’re a web designer after all, right?)
If you’re looking to learn more about the very quiz creation, check out this comprehensive quiz maker guide which breaks down the entire process into the smallest of details.
3. Promote Your Web Design Quiz
Just like there’s no use in creating the best quiz out there if no one’s going to see it, there’s no use in being the best web designer out there if no one is aware of that. So, in order to effectively promote your web design services, you need to promote your online quiz first.
There are numerous ways to promote your quiz and make sure it reaches your target audience, some of which are listed down below:
1. Add the quiz directly to your main website navigation
2. Embed the quiz on relevant pages on your website or blog
3. Add a website popup leading to your web design quiz to your website
4. Add an actionable call-to-action leading to your web design quiz to your website’s sidebar or homepage
5. Promote your quiz on Facebook (it’s where 84% of quiz shares happen)
After you’ve successfully promoted your web design quiz, there’s just one more ingredient you need to add in order to start closing new clients and generating sales – a compelling offer.
4. Tie your quiz to a compelling offer
Collecting leads with your web design quiz is a great start. Depending on your quiz setup, your quiz takers may be expected to leave their email address or any other relevant contact information. But sure you want more than that – you want them to actually start using (and paying for) your services.
Let’s say you’ve done your quiz promotion right and managed to grow your website traffic by adding a few highly relevant visitors. Still, when most people end up on your website or finish taking your quiz, it’s still likely they’ve never actually heard of you and aren’t sure about the value of the services you offer.
What you need to turn them from visitors into customers is a compelling offer. A compelling offer can take many shapes – a coupon, a discount code, an extra service or feature, a limited-time offer, and so on.
You can incorporate your compelling offer into the quiz results, integrate your quiz with an email management tool that will allow you to send customized follow-up emails containing personalized compelling offers to certain leads.
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