Do you know Google receives approximately 63,000 searches every second on any given day with almost 22,00,00,000 results for the keyword ‘accounting firms’? This clearly shows the level of severe competition we all are facing in today’s digital world. Especially for accounting companies, it is getting too difficult to stand out in the competition and enable growth for business. However, it is made easy through SEO. Today, every accounting firm is using SEO and you should too. This blog explores the major reasons why seo for accounting firms is so popular and the best practices for accountant SEO.
SEO For Accounting: Why It Is Important?
You might have used Google (or other search engine) many a times, to search for a specific topic. How many times did you scroll to the second page? Very rare. Isn’t it? This is the same case with your users or target customers.
75% of internet users do not scroll past the first page of Google search results. So, if your website appears on the third or even the second page of the SERPs, there are very minimal chances for your business to be found by the target audience. So, SEO, in very simple words, helps you rank higher (on the first page), be found by the potential clients/customers and improve the chances to grow your sales and revenue.
1- Improves Visibility For Multiple Keywords
As stated above, Google helps your website rank higher. But, how it actually does it? Quality SEO Services in India focus on making your site easy-to-understand by Google and other search engines, which in turn, gets your website indexed and shows up for multiple keywords used by your clients to search ‘accounting firm’ services.
2- Valuable Traffic
SEO allows you to reach the highest number of potential clients through improved visibility. As a result, you get access to valuable traffic or clients, who are genuinely interested in buying your services. The more relevant traffic your website attract, the more are the chances for lead conversion and improvement in sales graph.
3- Gets You More ‘Crisp’ Leads
In addition to improving your ranking, online presence and traffic on a global scale, SEO also helps you compete locally, giving you access to more crisp and easy-to-convert leads. Most of the users search for accountants or companies in a specific location or for a specific speciality. Hence, by targeting your website for keywords, like accounting firm in Texas or accounting firm for tax, you will attract clients, who are looking for your specialized services in a specific location.
SEO is a seed that helps you reap sweet fruits in terms of better ranking, better sales, improved quality of leads, great user experience and increase in the number of website visitors.
SEO Tips For Accountants: Best Practices
There are several ways to optimize your accounting website, as per the search engines. Some of the most prominent ones include –
- Research And Use Long Tail Keywords: Researching the top keywords and phrases used by the customers to find your services is very essential. Also, avoid using short keywords, like ‘accounting firm’ if you are a small business. Long-tail keywords, like quick Blog Writing Services in Australia or accounting firm in Australia, as in your case, works best. They are less competitive and help you dominate the search results.
- Create Relevant Pages:Do not forget to create pages for the keywords you are targeting. These pages must define everything about the keyword so as to generate trust and convert them into paying customers.
- List Your Business on Google My Business: This is the easiest way to attract the attention of your local clients.
- Call To Action: An important tip to convert your visitors into paying customers, is to add a call-to-action at the end of every page. This will persuade them to contact you directly for your services.
Apart from these, there are 200+ ranking factors that SEO considers for optimizing your website for better results. At LinkBuildingCorp, we are dedicated towards offering SEO and affordable Directory Submission Services in New York that helps your business grow at both local and global level. We understand that it takes a lot for your online business to appear on the top search results and our SEO Experts undertake all the efforts for you. So, if you wish to boost your revenue & sales, get in touch with us right away!
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