For many freshers even savvy experts bloggers, one of the key obstacles to overcome is getting your guest posting highlighted in front of an interested audience. This serves a huge reason for facing bloggers to face unfavorable criticism. While a strong social media marketing plan and organic reach are great methods to rely on, they can take some time to generate any real brand awareness and traffic to your website. Identifying a successful opportunity to guest post becomes extra difficult especially if you are a newbie and just started out with your very first blog.
But if you are interested & seriously looking for great results in favor of your blog, we’re going to cover the points, who you should be reaching out to, and how to guarantee you land a right guest post with every pitch you send out.
Why Guest Post?
Many people get skeptical about the concept of the guest post and presumed it as – posting own hard written articles to other blogs (commonly for free). However, there are many far-reaching benefits to it which very few specialists know:
Appeal To New Audience
If you only post on your own blog, you’ll only ever be targeting your own audience. However, by posting content on others sites, let you raise your brand awareness amongst an audience who may never have heard of you — and with a quality post, may quickly become your audience as well.
Generate Huge Traffic To Your Site
The medium to guest post serves is a great way to generate more traffic to your site. This won’t just be in the single day that your post goes live either – your link back to your own site will be live along with that guest post for months, and even years in many cases. If your post is successful, you’ll see a steady stream of traffic to your website from that same guest post — giving your potential new audience a chance to see what else you can offer.
Boost Your SEO Performance
Another major benefit is that it has the huge tendency to conquer impactful link building to improve SEO performance. Posting content on a larger and more authoritative site will provide a valuable backlink to your site, in turn raising the authority of your website.
How To Find Guest Post Opportunities
As mentioned above, it’s best to only pitch to website’s that absolutely accept guest posts to ensure you do not waste your time pitching to people who won’t be interested at all!
Here are a few great tips for making sure you land every pitch:
Tailor Every Email
Do not send ordinary or casual guest post pitches to every website. This is very lazy and instantly transparent to bloggers which makes no sense. Instead, tailor every single pitch you send out to that particular website. Mention the name of the site, perhaps share what you like about the site, and why you think you could offer something useful.
This initiative will show that you care about posting for a particular website. This is far more likely to form a genuine connection with the blogger you are reaching out to, and make them recognize you for a fellow blogger rather than someone just looking to use the foundations of their more established website.
Pitch Unique Ideas And Titles
Definitely, don’t make the mistake of simply asking a website if you can guest post for them without submitting any ideas or titles.
Pitch unique ideas that haven’t been covered on that website before (but are still applicable), and even suggest some title ideas for the post to show just how much you’ve thought about what you can offer that site.
Show Off Your Passion For Writing
Remember to post some samples of your own writing piece in order to pitch your guest post and give it an impactful tone to compel your audience. And the best way to be assured of this show them your writing style and share qualitative online articles on sites that are latest and clearly helps in getting maximum engagement over the internet.
This not only shows that you have experience in the content you are suggesting you write about, but also recognize you as a genuine blogger with a sound background in content creation.
Be Personally Approachable
Try to build a human connection to whom you are reaching out to. Remember, there is a hand behind that website as much as there is behind yours, and even if they have a bigger blog than you, they’re still just a person.
Avoid being too robotic and formal, and instead, write an email that shows who you are as a person. A little bit of humor can go a long way — and make your pitch the most memorable in an inbox filled with others.
The key to landing meaningful guest posts is to stay authentic. This wonderful way to connect with other bloggers by guest posting, build valuable backlinks to your website, and appeal more to a wider audience.
Be genuine, relatable, and reach out to sites only that you know you can offer genuinely useful content to. This can truly add a valuable string to your digital marketing bow and let fly high on the mind of your audience’s lifetime.
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