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How To Use Yoast SEO To Stand Out In Google Search?

Do You Use Google?

Google is the preferred search engine and used by most of the web searches especially when we talk about personal computer users. Smartphone users also rely on Google undisputedly. This search engine is used widely and often you’ll hear saying “Google it”. Speaking about how to structure your site so that it stands out in search results, our main concentration is on Google, even though other search engines like Yahoo and Bing are also significant and should be used. Yoast SEO can help you to stand out in different search engines including Google, Yahoo, etc.

To Get To The Top Of Search Rankings

Depend totally on SEO experts for competitive advantage. In the recent years, several helpful tools are introduced for making it easy to reach the highest position in SERPs. Though actual Search Engine Optimization encompasses a range of strategies and practices, there’s one brilliant tool that you can think of while developing your WordPress website or blog. Yes, Yoast SEO plugin can help you surely to climb to the top of the search engine rankings. Use Yoast SEO to boost website traffic and get higher ROI.

Essential Features Of Yoast SEO Plugin

You can find two types of Yoast SEO plugins, namely the standard version (which is absolutely free) and premium version. Let us start with the standard version and how it can help to attain higher rankings.

A) Focus Keywords Should Be Targeted

It is crucial, once you have made mind to use WordPress to form a blog or site, your key task is to develop information-based content to attract visitors. Yoast SEO will do the rest of the things. For instance, the plugin will help in targeting focus keyword you wish to rank for.

When you have completed your content, just go to Yoast SEO plugin and run a Page Analysis to see whether you have included your focus keyword correctly. Yoast will update you on:

1. Whether you have put the exact numbers of the keyword in your content.
2. Placement of keyword throughout your content i.e. in the title and Meta description.
3. Secondary keywords if you wish to target, or choose a better approach to rephrase the keyword you’re planning to target.
4. If you have used the focus keyword in the past

B) Customize Titles And Meta Descriptions

You can optimize titles and Meta description with the help of Yoast SEO’s snippet editor and also see a preview of how they will appear in the search results. You can make the correction in the display title as well as in the slug that is visible at the end of the URL to define your website or blog. In bold focused keywords will give uniqueness.

To make it simpler, you can make title and description templates for various kinds of posts. At times, Google automatically forms its own Meta descriptions as per your chosen keywords. Nevertheless, you are advised to make custom Meta descriptions for each posting to make sure they’re appealing and have the correct focused keywords.

While Creating Titles Follow The Guidelines

1. Length of the title should be restricted to 70 characters. Use Yoast preview tool to make certain that your title doesn’t get trimmed.
2. It is understandable by people and not only to search engine bots
3. Use meaningful words and phrases.
4. Be engaging and informative to boost readers to click.
5. Include your focus keyword.

A blog title is the major factor that decides the success or failure of the blog’s purpose. If the title isn’t appealing, the readers will not bother to click through it and read the same. Hence, use tricks to create awesome titles that do result in improved traffic.

While Writing Meta Description Always Remember

Restrict to 155 letters or less or else it will be cut short by the search engines.
Put focus keyword in your content
Mention correctly what exactly you are offering to encourage visitors

C) Enable Robots Meta Configuration

You can set Yoast robots Meta configuration for web pages or posts which you don’t want to be indexed or else you will have to face duplicate content issues. Yoast SEO plugin will help in disabling the archives, for instance, you can disable category-based archives.

D) Bestow Correct Breadcrumbs

When you scatter the breadcrumbs correctly that is visible at the top of your web pages and blogs, it helps readers to look through your website site in a better manner, and help various search engines like Google, Bing, and Yahoo to recognize your website structure.

Yoast SEO is the key choice of web developers and businesses as it helps you to enhance multiple features of your website, such as title, content, URL, Meta Description, keyword repetition, links, etc. It is very simple to use and exceptionally helpful in increasing the ranking of your website in the search engine.

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Neha Atri
About the author

Ciao guys, this is Neha Atri a highly skilled professionals content writers living in Delhi, India. I’ve plenty of experience in translation industries and worked with numerous startups and entrepreneur in uplifting their branding name. Through blogs, I prefer to bring to light the latest trend and insight of the translation industry on continuous basis Linkbuildingcorp, follow us on Twitter @linkbuildingcor and on Facebook at facebook.com/linkbuildingcorp