According to the 2017 State of Inbound Report from Hubspot, 63% of marketers consider generating traffic and leads their biggest challenge. So, rest assured you’re not the only one who is struggling with it.
However, you don’t need to travel across the seas to meet customer prospects and for the chance to get references like the merchants of yesteryears did. As the same study revealed, 68% believe their inbound marketing strategies are effective. Outbound marketers were less confident (52%). Even so, you shouldn’t lose hope as there are digital marketing tools and techniques you can leverage to gain leads.
It’s best to clarify beforehand the need to generate quality leads. Your goal is to attract targeted leads with the most significant potential for conversions. If your sole focus is to get as many leads as you can, then you’re only wasting your time, effort, and money in the process. Hence, the need to be smart about the strategies you plan to use. In doing so, you’ll be able to save yourself from frustration and have a better outcome in the end.
1. Leverage the power of Social Media
Social media engagement can pave the way for connections to new leads given its viral nature. However, it can be tricky as the manner of interaction varies among the different platforms. That said, it’s best to adapt your strategy to each specific social media channel. Here are several ways you can take advantage of social media marketing to generate leads:
■ Make connections but be wise with your choices – consider industry leaders and viable prospects.
■ Add your CTA in your social media profiles.
■ Be visible and take the time to answer questions or concerns your customers might post on your social media channels.
■ Likewise, engage users by posting comments or liking posts – many users appreciate this and it would make you more memorable to them.
■ A weekly investment of at least 6 hours on social media can help improve your leads.
2. Give Stuff Away
Remember, you can’t just give anything away simply because no one can resist the offer of something free. What you give away should have value to people. Otherwise, they will ignore it – and you. So, what compelling reason can you give them to want it?
Blogging generates traffic from full keyword content. This means it’s picked up by search engines. However, not many take advantage of this particular strategy to make organic traffic. Remember, readers who visit blogs show a specific interest in what it has to offer them. Here are the next steps you can do to generate solid leads from blogs:
♦ Add your call-to-action or CTA in your blog posts. Remember, be specific about what you want your reader to do.
♦ Bank on a reader’s interest and make an offer for an eBook you’re giving away in exchange for their email address. Likewise, invite a reader to take part in a webinar you’re hosting. Chances are you might get a positive response.
Nowadays, more people use their smartphones to access more than just SMS. In fact, it’s become the primary device for many. Worldwide texting statistics indicate that most texts are read within 3 minutes after it’s sent (95%). So, it’s advisable to add text messaging to your marketing efforts. Here’s what you need to consider when thinking mobile.
✓ Is your website design responsive?
✓ Is your website AMP compatible?
✓ Are you optimized for micro-interactions?
5. Content Remains King
You should know by now that many of today’s consumers spend their time online. If you don’t consider this, then you’re missing out on the opportunity to give them the answers to whatever questions they might have. Here’s what you need to remember about content:
♦ Adapt your content to address each stage of the sales funnel process to make a compelling appeal to the mindset of a customer.
♦ Keep it fresh. Don’t be lazy with updating your content. Users can spot outdated information at once and will quickly look elsewhere for what they need.
♦ The types of content you might consider include eBooks, Webinars, Case Studies, Guides, White Papers, and Real-life events.
Keep these tools and techniques in mind when planning your marketing strategy for better lead generation. However, don’t expect results overnight. The experts know that the process can be a long one. Even so, your commitment to experiment and determine the best tools and techniques to meet your specific needs would pay off in the end.
John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.