Are you looking for the way to re-engage your past or existing customers as well prospects on Facebook? Are you wondering when and how to use the Facebook remarketing ways and to deliver the behavior-based messaging to a particular audiences?
Just in case if you are about to answer ‘Yes’ or seeking for effective remarketing funnels through Facebook, then you’ll certainly need to deliver the unique advertisement to custom-audience-segment in accordance with the browsing history as well as interests, then this article can help you. You will come to know five powerful ways to turn your existing visitors and leads into customers through Facebook remarketing campaigns.
In any case, if you are wondering, why retargeting your facebook marketing campaigns work, here are some of the most powerful and effective reasons you can use. Let us have a look.
● With the remarketing, most of the people are ready or familiar with your brand as well as products – they are not always 100 percent cold leads but they can do well for your products as well.
● Remarketing the facebook campaigns allow you to segment your audience based on their behavior – you can create a tailor-made as well as relevant advertisements that is important.
● If you have consulted with a remarketing consultant, then you must know that remarketing campaigns have smaller audiences and each and every member of your audience is no doubt a potential customer, so there would be less guesswork of whom to target.
● This is one of the biggest reasons, facebook remarketing campaigns tend to have a lower-cost-per-acquisition to regular targeted campaigns on cold facebook audiences.
Let us good by way of nine different rules of successful remarketing with Facebook advertisement then.
1- Set up an efficient marketing system – When you are thinking of remarketing through Facebook, you should know how to set up the efficient marketing system. This system will help you know about the marketing components as well.
2- Segment your facebook remarketing audiences – Your facebook remarketing campaign should be different from one to another, because you should know which one would be the best as well as efficient tools for this segment and thus, the facebook remarketing for audiences is necessary. When your classified into different audiences according to their choice and need. This way you will come to know who your audiences are and which type of campaign you need to know.
3- Try to match your offers with your audiences – you should try to match your offers with your audiences, and at the same time, you should always try to increase your bids for the high-return on investment audiences. Though the bid should be less when you are doing non-converting page visitors for your facebook remarketing campaign, this can be your great tactic you hardly used. You should know the way to implement of your facebook remarketing that would be the great thing for all types of social media marketing.
4- Do not think much about high advertisement frequency – Most of the people who like to remarket through facebook think about high advertisement frequency. Though, they may thing why this is happening and what the worth of it, but most importantly, when you are doing facebook remarketing and applying the tactics for higher return on investment, you should know think much about the high advertisement frequency.
5- A/B Analysis for different facebook elements – Facebook and A/B testing is one of the most important and a constant process that you can easily apply to every single Facebook remarketing campaign. This is not only good to include the remarketing campaign but also good for ad design, ad copy as well as ad placement. This is especially for the purpose of headline and good for call-to-action buttons. You can bid the methods as well as campaign objectives, for instance MOO is testing different types of advertisement to see the works.
It is proved that actions and discount offers to see what generally makes people return to your business website and make a positive buy. If you want to create a successful advertisement tests, you should know these five things that are not only important for A/B testing, but also for ensuring successful Facebook remarketing tactics that really work. Try to test a single element at a time and test with 3-5 highly differentiated advertisement variables, try to test the advertisement elements with the highest influence and place each of the variables in a separate advertisement set. You can ensure the A/B test outcomes that are statistically valid.
Sunny Chawla is a Marketing Manager at seocompanyexperts. A leading ecommerce seo agency with ethical approach to digital marketing. He would love to share thoughts on social media marketing, SEO, SEM etc.