The web is a very competitive place. Getting people to visit your website is only half the battle. The real battle is about keeping the user on the website, engaged. For this, you need to give some reasons to the users to stick to your website. If this sounds difficult, well you are absolutely right. Website management and promotion is an ongoing endeavor.
Ultimately, there are no magic pills that can create a website which is loved by everyone. But certainly, there are things that can help every website designer to keep the website as engaging as possible. Some consider user-friendliness as one of the most important traits for a successful website, others consider the design element as the most important key. Here we are presenting 8 tips that can help striving website designers to stay on top of the page.
1) Your pages must load fast
If there is one thing you need to change to save your dying website, it is to improve the load time of the website. Internet connections may have gone faster in a couple of years, but no matter how fast the internet connection is there is always more data, more content, and more images to download. And in the recent trend, you need to consider mobile user as well. Make sure your website is mobile-friendly. Since mobile users don’t have that much of speed, you need to make sure your page is optimized for mobile too.
2) Stick to the important stuff
Writing for the web is totally different than writing for the print. People skim online, especially when they first get to a page. What you need to make sure that you give the content that is necessary. Just provide enough detail that can engage them on the page.
3) Use flawless navigation
You only get 3 seconds to grab the attention of your visitor. And if in those 3 seconds you don’t connect well, there is a fair chance visitor won’t visit your website again. For this, to work, you need to create a website with flawless navigation. Elements on the website need to be clear, direct, and easy to use. Place all the things in a straightforward way. Use less CSS to make it clutter-free and don’t go with too much of animation. Simple is always better.
4) Use Appropriate Colors
The color is one of the most vital elements of website design. Using the wrong colors will just increase your bounce rate. Web pages are, by nature, international. Even if you tend to go for the local market, you need to use colors that are generic but persuasive as well. A study suggests that using Psychology of Colors can uplift the mood of your visitors and force them to take quick buying decisions. Study the colors and use them well. You should be aware of the colors you’re using on the website and how it is affecting the visitors.
5) Think Local but act globally
As mentioned above you need to think your website is an international website. As per Muneeb Qadar Siddiqui, a digital strategist at Dubai Monsters, website design agency in UAE, “I started from Dubai but my dream was always to go global. And after 5 years of hard work it was all worth it.” Start by the local market and make your design work for the global public.
6) Make sure spelling is correct
Very few people tolerant spelling errors, especially on a professional website. You can write the whole content without giving it a second thought but once you did even a tiny mistake, it will be highlighted separately.
7) Avoid using ‘Click Here’
Avoid using ‘Click Here’ anywhere on the website. Gone are the times when “Click Here” was trending. Now if you really want someone to click on a button, you need to use mesmerizing design and persuasive content. By creating links that are clear and explanatory, you help your readers and make them want to click.
While we do not support ‘click here’ for a link, you may discover that adding that type of directive right before a link can help some readers understand that the underlined, different colored text is intended to be clicked on.
8) Don’t skip Contact information
While some people might be uncomfortable with contact information on their website, the majority of people prefer contact information in front of the website. If someone cannot contact you directly on your website it gives them the reason to shift to another website. When customers face a problem, they try to contact you from the contact page, and if they don’t find the contact information in front they will switch website without going any further.
On the concluding end, if you really want to keep up with the competition around you, you need to keep learning. You need to stay up to date with the latest developments in your field. Try out these tips to stay ahead of your competition for sure.
Muneeb Qadar Siddiqui is a digital design expert at Dubai Monsters UAE. He creates wonderful user experiences for clients in Dubai, whether it is a website or a mobile app. In addition, he loves to create logos and stationery items for brands that make them stand out from the crowd. His love for learning new things and experimenting with different design elements has lead to creation of some of the unique and eye catching web and logo designs.