Small businesses and startups cannot allocate a lot of funds to marketing budget. In order to compete against some of the big names in the industry, they will have to get the best out of the small marketing budget they have. It is all about making the biggest impact with least amount of money. Digital marketing solution providers know that very well. In this article, you will learn about five low cost, yet effective digital marketing tactics that can increase conversions.
1. Go Live
With every social platform introducing its dedicated live video features, businesses can broadcast their events live and interact with their customers in real time. That is the reason why live videos are growing at a fast pace, faster than any other form of content. Research also proves the effectiveness of a live video as 80% consumer prefers watching a live video from a brand instead of reading their blog post. Best of all, it is free and will not cost you a dime. You can keep your customers engaged with live video, take feedback or even run a contest during live video broadcast to make things more interesting.
2. Update Your Old Content
You do all the hard work on writing content, promoting it on multiple social channels but you leave it but you live it there to age. You will be better served if you keep updating your old content and repurpose your old content into many different forms. You can create a slide deck, convert it into a video, infographic or create a podcast. This will increase the shelf life and reach of your content that too without costing you a penny.
3. Make Info graphics
We all love visual content especially infographics because 90% of information transmitted to our brains is in visual form. 40% people respond to visual information in a much better way as compared to text. Few years back, it was difficult to create an infographic but not anymore. With a plethora of tools available, you can either choose a template to create an infographic or start from scratch. Infographic not only gets more shares but it also get more backlinks, which will also help you fare better on search rankings.
4. Make the Most of Social Media
With half the world population using social media, it offers a big opportunity for small businesses to capitalize on. Just make sure you diversify your content, post at the right times and focus on engaging with customers on social platform. Choose a social platform where your target audience spends most of their time but that does not mean that you should keep yourself limited to only one or two social platform. Respond to customer queries and comments, deliver value through informative content that resolve their problems through social media and they will be more interested in interacting with your brand. Offer a free giveaway occasional to keep them interested.
5. Create Videos
A common misconception that is still prevalent among digital marketers is that you have to spend a ton of money to create high quality videos for marketing purpose. You will also have to hire a professional for it. Thanks to easy to use tools, you can easily create videos without the help of professional. 80% of website traffic will come from videos by 2020, which speak volumes about the growing popularity of video in couple of years. Companies who use videos as a marketing tool have a 34% higher web conversion rate than companies who do not. Videos are also great when it comes to engagement and retention.
Which digital marketing tactics do you use and why? Feel free to share it with us in the comments section below.